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Marketing Manager

Washington, District of Columbia, United States
August 31, 2017

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Joan M. Fuchsman

Washington, DC *****




LinkedIn profile:


Marketing Communications, Project Management, and Brand Strategist

Strengths: Forward-thinking marketing strategist and leader with extensive experience in the planning and building of strong, cohesive brand identity through creative design, packaging, positioning, marketing, and ad promotion. Digital marketing campaign writer and strategist. Drives awareness and business growth among target customers and markets. Effective team leader and creative staff director who manages projects for successful results, meeting tight deadlines and budget parameters.

Expertise: Strategic Marketing Digital Marketing Creative Services including Copywriting, Creative Briefs, and Print Production Team Leadership Project Management Agency Relations/Management Brand Image Development Multimedia Advertising in Print, Broadcast, and Web Budget Management Events/Trade Shows Blogging Public and Media Relations Sponsorship Development WordPress Platform Mail Chimp Chicago and AP Style Guides

Career Development and Achievements

American Immigration Lawyers Association Washington, DC

Marketing Associate Mar. 2016-Mar. 2017

Responsible for assisting in the growth of revenue streams by developing concepts and writing persuasive copy promoting AILA products, services, and programs using digital and print mechanisms.

Marketing and Digital Communications

Conceptualized and wrote emails targeting AILA members and nonmembers regarding various AILA products and services for primarily in-person conferences, audio/web seminars, and publications.

Wrote copy for marketing campaigns--web and print collateral.

Designed and executed email campaigns utilizing Mail Chimp.

Collaborated with AILA departments to provide carousel and content block copy.

Supplied editing and copywriting expertise to AILA departments.

Liquidity Services Washington, DC

Marketing Campaign Manager Jan. 2015-Jan. 2016

Developed, implemented, and administered Liquidity Services’ marketing programs, strategies, and activities to a wide range of industries.

Marketing and Digital Communications

Developed copy for campaigns, web, and collateral consistent with company's brand.

Used strong understanding of the industry and brand to develop, manage, and report on engaging campaigns to include web, email, social media, case studies, white papers, and blogs.

Partnered with Online Marketing team to provide required content and updates for external websites.

Managed vendors to develop supplementary marketing content. Washington, DC

Freelance Writer, Washington, DC-- Culture-Events Mar. 2010-Jan. 2015

Wrote about local cultural events which included movie, theatre, and restaurant reviews.

Three reviews submitted per week.

Reviews garnered invitations to local screenings and openings.

Joan M. Fuchsman, Page 2

American Red Cross Washington, DC

Manager, Creative Resources Aug. 2011-Sept. 2012

Led an expanding team of editorial, design and production professionals charged with producing communication and marketing materials print, exhibit, online to motivate external audiences to support the organization’s work as well as to educate internal audiences about programs.

Marketing, Branding, and Communications

Selected and hired new designer and project manager/copywriter.

Managed overall design and project management team of seven.

Brought three external designers into the fold and monitored their work to ensure the new Red Cross visual identity was maintained and deadlines met.

Managed the implementation of the new Red Cross visual identity with designers and project managers.

Project Management

Initiated Excel–based project tracking system which became the model for the Aprimo departmental project report.

Assigned designers and project managers to a variety of projects from the field and Red Cross lines of business.

Conducted weekly status meetings.

Served as marketing liaison to the Field Marketing Hubs.

Advanced Practice Centers Program (APC)/Natl. Assoc. of County and City Health officials (NACCHO) Washington, DC

Sr. Marketing Communications Specialist Sept. 2010-Jul. 2011

Member of Sr. Leadership Preparedness team. Performed a range of responsibilities related to branding and marketing. Built robust communications, both through online and traditional venues, regarding initiatives and products related to the APC Program.

Marketing, Branding, and Communications

Created, wrote and published APC Connections, first APC newsletter.

Maintained the APC brand on the NACCHO and APC websites and related resources.

Served as lead staff liaison regarding marketing/communications, and APC product branding issues to APC sites, workgroup members, collaborative organizations, federal partners, consultants, and funding. Managed first APC Marketing Sub-Group comprised of APC site members.

Managed Marketing Consultants.

K&L Gates LLP Washington, DC

Firmwide Brand Manager Dec. 1999-Nov. 2008

Led strategic planning, development, and implementation of marketing collateral, advertising, and public relations initiatives for an international law firm with 28 offices employing more than 3500 people. Developed and managed multi-million-dollar marketing budget. Responsible for brand management. Directed local and remote staff. Oversaw advertising and design agencies. Worked collaboratively with Marketing Manager in UK office.


American University, Kogod School of Business, Washington, DC

M.S., Public Relations Management

Ohio University, Athens, Ohio

B.S., Journalism

Professional Affiliations

Association of Women in Communications

AMADC Mentor

DC Shorts Film Festival Screener 2017

Ohio University Women

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