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Web Solutions Architect

Miami, Florida, United States
August 31, 2017

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Chris Salerno

**** ** **** ***

Coral Springs, Florida 33076



I am a responsive, self starter and results driven IT professional with a broad background in digital marketing and eCommerce solutions.


• Currently manage 22 clients with my own company,, helping them increase online marketing results and profitability.

• Achieved gross sales 750% within the first year, from $140K a year to $1.2M a year, by creating an eCommerce website for Victoria’s Bridal Couture under Altine Corporation

• IT Project Manager of a $21.4M budget of a $4.8B total program at Bechtel Corporation with Dade Aviation Consultants and the Miami International Airport

• Managed teams of over 12 people and instructed classes for certifications


Digital Strategist,, February 2015 – present

• Project management for each customer’s online marketing presence

• eCommerce website builds in Magento and Wordpress with A/B tested landing and squeeze pages using Google Analytics for statistics

• SEM / PPC management with Google Adwords, Bing, Facebook and Banner Ads

• Content, attribute, meta, keyword, link, and readability focused SEO for organic search results tested with SEMrush, Ahrefs, SpyFu and Moz

• Interactive social media marketing on Facebook, Twitter, LinkedIn and Pinterest

• Product and content marketing blogging with Google Blogger, Wordpress, Tubmlr and TypePad

• Email marketing with A/B testing using Constant Contact and Mail Chimp

• Affiliate marketing merchant and affiliate marketer with Shareasale, Rakuten (Linkshare) and Commission Junction (CJ)

• Commercial photography and video production in studio and on location

• Photo editing, hero images and tilt effects using Adobe Photoshop CS5

• Video production and background videos using Apple Final Cut Pro and VSDC

Project Manager Online Marketing, Altine Corporation, October 2006 – February 2015

• Project Manager and Web Designer for the Victoria’s Bridal Couture Magento built eCommerce website using White Hat tactics

• Managed 2000+ unique products online content including images, text, pricing, payment processing, widgets, landing pages, forms and backlink management

• Used SEM/SEO, Social Media, Blogs, Affiliate and Email Marketing best practices

• Managed the digital advertizing budget with average 9.3:1 ROI each year

• Designed, produced, printed brochures and worked the trade show booth

• Photographed live models for trade published magazines and online use

Network Administrator, Thales e-Security, September 2005 – October 2006

• Managed a six person team of IT professionals supporting 40+ local office users and 25+ remote sales members

• Created and managed IT documentation in ISO9000 standards for government compliance and acceptance

IT Project Manager, Bechtel Corporation, October 1999 – September 2005

• Project Manager for the Total Airport Management System (TAMS), Flight Information Data System (FIDS), and the Common Use Terminal (CUTE) system with 5 other senior IT Project Managers

• Network Administrator for the Dade Aviation Consultants and managed 5 technical support engineers supporting 150+ users

Technical Support Manager, IBM, April 1995 – October 1999

• Manager of a 12 person second level technical support team

• Designed internal web pages in basic HTML of departmental technical installation manuals to ISO9000 standards


• Bachelor of Science, Management and Information Systems, 1994

Florida State University

• Associate in Arts, Business Administration, 1992

St. Petersburg College

• Certifications: Google Analytics, Google Adwords, MCSE, MCSE+I, MCP, MCT ID#2053696, MOS, CCNA, CompTIA A+, N+, Six Sigma Yellow Belt

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