Robert Loy

**** * ******* **** **. Scottsdale, AZ 85258 602-***-**** ac0xmd@r.postjobfree.com

Areas of Expertise

Project and Time Management

Team Building and Training

Budget Management

Cross Functional Team Engagement

Requirements Gathering & Analysis

Vendor Relationship

Financial Modeling & Forecasting

Process Improvements

Negotiation & Conflict Resolution

Director with 13 years of management experience seeking a new opportunity. Experience managing marketing and communications projects for international companies, executing traditional and digital initiatives, and overseeing multi-million dollar budgets. Well-developed skills managing strategic vendor relationships and tactical execution. Trusted leader with exceptional communication skills and a results-driven track record of developing partnerships to complete high visibility projects and promote an “easy to do business” team.

Experience

MOBILE MINI (NASDAQ: MINI), Phoenix, AZ January 2014 – April 2017

An international, publicly traded storage and specialty containment company with 80,000 customers, 2,000 employees, 160 company branches, and $580 Million in annual revenue.

Director of Marketing/Communications

Create and implement marketing and communication strategies across 160 branches while supervising a direct team, cross-functional colleagues, and 12 vendor agencies. Manage a $5.3 Million budget. Align strategically and tactically with sales and operation to deliver revenue results according to plan, with a focus on digital engagement.

Successful Projects

Customer Portal: Proposed, planned, and launched a $1.4M customer portal to drive communication and customer engagement from phone to digital. Phone volume dropped by 21% and phone answer time dropped to under five seconds. 5500 hrs.

Rebranding: Managed a $600K project associated with a $400M acquisition including organizing project teams, change management, and execution plans. 2400 hrs.

Marketing Automation: Implemented Pardot and integrated with Salesforce to allow for marketing tracking and lead grading. Improved customer retention by 12% and new customer acquisition by 19% through A/B testing to grade traction and reinforced with drip communication using Salesforce and Pardot. 1100 hrs.

Customer Journey Map: Collaborated with sales to deliver a customer journey map resulting in the implementation of business improvements including a 24/7 phone service and a customer portal project. 450 hrs.

Community Involvement: Partnered with 160 locations in support of a corporate initiative for “Pay it Forward Day” resulting in 2000 volunteer hours and $50K in community donations. 300 hrs.

NUVERRA, Scottsdale, AZ July 2013 – January 2014

A public company providing environmental services with 2,200 employees and $500 Million in annual revenue.

Project Manager Consultant (contract position)

Created an internal communication plan consolidating field operations using SharePoint. Consolidate corporate accounting functions at new corporate headquarters.

Successful Projects

Department Relocation: Moved accounting team members from three offices to one within six months saving the company $550K. The project was completed with no missed payments or SOX deliverables. 6000 hrs.

Internal Communication: Assessed and delivered a 12-month internal communication plan to the executive team with feedback from focus groups, employee interviews, and needs assessments. 800 hrs.

HENKEL, Scottsdale, AZ February 2008 – May 2013

An international global consumer product goods company that manufactures top brands such as Dial Soap, Right Guard, Persil, Renuzit, and Purex. Henkel has more than 50,000 employees and generates $20 Billion in revenue.

Communications Manager

Monitored and supported corporate communications across all Henkel brands. Collaborated with Brand Managers to ensure adherence to proper brand placement and compliance with brand standards. Consulted departments in managing content and communication. Created monthly communications reports with digital metrics.

Successful Projects

Internal Communication: Developed lifecycle project for a corporate communication platform based on SharePoint. Provided training for 300 content teams across the company and provided metrics. 6600 hrs.

Community Involvement: Facilitated the “Henkel Helps” program offering schools $25,000 for the promotion of healthy activities; the marketing program delivered 300K visitors across the top 50 metros. 1100 hrs

Social Media: Established and implemented a global social media policy and presented in Germany. 800 hrs.

PEGASUS SOLUTIONS, Scottsdale, AZ December 1999 – February 2008

A hospitality technology and hotel brand holding company that provides backend technology for large hotel brands. Pegasus Solutions has 800 employees and generates $120 Million in annual revenue.

Manager, Enterprise Applications

Managed all of the company’s communication internal, and external digital tools. Worked with 2,000 hotels to maintain their hotel information on the hotelbook.com booking site and added portal interaction for 30,000 travel agents to view and set commission payment.

Successful Projects

Website Launch: Partnered to create online booking site, and utilized marketing best practices to grow traffic and bookings by 8% and 19% respectively. 4500 hrs.

CRM Integration: Implemented Salesforce integration with proprietary customer portal and utilizing email marketing in Eloqua to a customer base of 40,000 travel agents. 3200 hrs.

Brand Standards: Developed comprehensive branding playbook for 12000 boutique hotels and delivered training for roll-out. 1200 hrs.

Education & Training

UNIVERSITY OF PHOENIX, Phoenix, AZ

Master of Science Degree in Computer Science

UNIVERSITY OF WISCONSIN, Whitewater, WI

Bachelor Degree in Business Communications and Public Relations

AMERICAN SOCIETY FOR QUALITY, Milwaukee, WI

Six Sigma Green Belt Certification (CSSGB)

MOBILE MINI, Phoenix, AZ

Project Management for Senior Managers

HENKEL, Phoenix, AZ

Managing Projects using Microsoft Project Server 2010 – Orange Belt

Technology and Tools

Content Management Systems (Microsoft SharePoint, WordPress, Drupal, Joomla, HTML)

Microsoft (Project, Word, Excel, PowerPoint, Visio – VLookup and Excel Pivot tables)

Sales and Marketing (Salesforce, Pardot, Eloqua, Microsoft Dynamics)

Reporting (Tableau, SAP Business Object, Hyperion, SQL)

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