CLARISSA NICOSIA
**** **** ****** #** ac0w6w@r.postjobfree.com
San Francisco, CA 94109 415-***-****
SUMMARY OF QUALIFICATIONS
Over 20 years experience in business and product development, merchandising, marketing, trend forecasting and analysis, strategic brand development, brand management, creative digital production, content strategy, messaging strategy, consumer behavior reporting, all with a notable and solid background. Proven success in multi brand awareness resulting in increased client satisfaction, revenues, and greater market share. A confident communicator and out-of-the-box thinker recognized for leadership abilities, enthusiasm, and profitability. PROFESSIONAL EXPERIENCE
INTERACTIVE PRODUCER
MADPLUM CREATIVE 11/14 – PRESENT
•Manages large-scale, interactive projects from conception and design to development and implementation. Efficiently plans and prioritizes all deliverables and resources working across multiple projects. Consistently manages client expectations, schedules, budgets, assets and scopes. Works closely with creative, brand strategy and tech teams to produce amazing digital products, mobile and web apps, digital marketing and content marketing strategies and more. Makes decisions and finds solutions quickly and with confidence. CREATIVE PRODUCER AND PRODUCT PROJECT MANAGER
FREELANCE 2/03 – PRESENT
•Successfully interprets and communicates clients’ integrated branding and business development initiatives by creating and managing specialized multi channel platforms in online and offline platforms, product merchandising, marketing, advertising, and public relations in multiple US and consumer markets. Initiates, prepares, and manages RFPs, estimates, proposals multiple projects, vendors, schedules, budgets, reports, and corresponding communication and information up, down, and between clients and teams as ranging in size from 2 to over 500.
•Consistent and timely client service support and account management through efficient project navigation while delivering high ROI results.
•Clients to include and not limited to: Sally Beauty, Energy Star--Change the World Campaign and Tour 2008 -- 2010, Gap Leadership Conference 2008, Levis Leadership Conference 2006, Salvatore Ferragamo US Regional Campaigns 2003-2010, San Francisco Fashion Week 2003-2005, Oracle Open World 2009, Leukemia Lymphoma Society MWOY Campaign Committee Winner 2012 and 2013, CauseVault.com PRODUCT LEADER - OUTDOOR FURNITURE AND GARDEN PRODUCTS RESTORATION HARDWARE 06/12 – 02/14
•Identified seasonal product opportunities and conceptualized furniture design through extensive trend forecasting, market research and insight and presented these findings to the Executive Team.
•Maintained ownership of the product life cycle through effective leading, creating, spec development, prototyping for over 5000 skus contributing to $25 million in sales.
•Collaborated with catalog art director, photo teams, and merchandisers for successful catalog launch.
•Fostered and developed strong manufacturer relationships across U.S., Europe, China, India, Vietnam, Philippines, and Indonesia
Clarissa Nicosia 415-***-****
FOUNDER AND CONTENT CHIEF
GREENGLAMGO.COM 12/09 – 01/14
•Conceptualized, created, and launched the first responsible fashion and lifestyle brand smart phone shopping application and social media platform in history. Greenglamgo.com defined, unified, and aggregated consumers with the green retail community. The GreenGlamGo brand/platform delivered curated green and sustainable fashion, shopping, technology, entertainment, education and events into the consumer’s hands while supporting sustainable best business practices. GreenGlamGo was physically realized in the form of a mobile website, smart phone and desktop app, social community, and it was the first green fashion mall on Facebook.
•Responsible for entire development of brand image, ecommerce outreach, content, and social media strategy resulting in Klout Score of 51 during the first year of launch.
•Recipient of Nokia Open Source Fund
INSTRUCTOR
ACADEMY OF ART UNIVERSITY-SAN FRANCISCO 09/08 – 07/12 ART INSTITUTE OF CALIFORNIA-SAN FRANCISCO 08/04 – 07/12 CITY COLLEGE OF SAN FRANCISCO 08/02 – 06/08
CURRICULUM-FASHION BUSINESS, TREND FORECASTING, FASHION SHOW PRODUCTION, RETAILING, MARKETING, CONSUMER MOTIVATION, PRODUCT AND CAREER DEVELOPMENT
•Accountable for presenting an inside view of the fashion and retail industry to students seeking college credit for B.A. degrees in Fashion Merchandising, Fashion Marketing and Fashion Design.
•Responsible for curriculum development, course syllabi, and class content design based on pedagogical requirements.
•Instructed students how to examine, evaluate and predict the cultural, social, and individual variables involved in consumer behavior, trend analysis and forecasting and associated how these findings are incorporated into buyer decision processes and marketing practices for a variety of target audiences.
•Related affiliation, customization, and personalization to the process of creating and targeting an audience or a customer.
•Demonstrated brand awareness building techniques and ways to drive a company’s growth initiatives and how to calendar a task and timeline list for a marketing production cycle. AGENT
KOKO REPRESENTS, INC. 09/03 – 05/08
Lead Agent for Fashion, Interiors, Still Life, Prop Styling and Hair and Make--Up Artist Division.
•Conceived, developed, and introduced sales force initiative driving to 30% sales increase.
•Captured key accounts and increased client base i.e., Pottery Barn, Williams Sonoma, Michael’s, Target, Pendleton, Roost, LL Bean, Charlotte Russe, Macys South, Benefit, Tween, Pizza Hut, People Magazine, to name a few.
•Accelerated market presence in 5 markets (Seattle, San Francisco, Los Angeles, San Diego, and New York) in 4 years.
•Successfully met deadlines, contract closings and negotiations, as well as comprehended client branding initiatives leading to consistent client satisfaction.
•Effectively branded, managed, developed and competitively positioned talent portfolios, schedules, and web pages resulting in continuous improvement in service and product. Clarissa Nicosia 415-***-****
NORDSTROM 1991 -2003
REGIONAL MANAGER – FASHION OFFICE - NORTHERN CALIFORNIA -12 stores 02/98 -- 01/03 REGIONAL MANAGER – FASHION OFFICE - EAST BAY - 4 stores 03/97 - 02/98 FASHION COORDINATOR - MINNESOTA- 1 store 11/96 - 03/97 FASHION OFFICE STYLIST/PACESETTER SALES - CENTRAL STATES 03/91 – 11/96
•Creative producer and traffic director that contributed to continual sales increases while establishing various brand initiatives through effectual sales promotion applications.
•Expanded presence in new diversified markets across California, Arizona, Washington, Colorado, Utah, Illinois, Indiana, Connecticut, Michigan, Texas, Minnesota through re--launches and store openings.
•Recruited, hired, supervised, trained, and evaluated staff performance.
•Constructed and implemented flexible modeling tools for fashion forecasting, trend analysis, market and sales reporting, and training and development to merchandisers, buyers, and sales staff.
•Exemplified a strong hands--on role in local and national public relations for diversified consumer brands: media, on--camera interviews, editorial, and publications. EDUCATION
UNIVERSITY OF SAN FRANCISCO
B.S./Organizational Behavior
SKILLS AND SPECIAL ACKNOWLEDGMENTS
•Advanced Computer/Web/Software Skills & Knowledge – WordPress, Base Camp, PowerPoint, Microsoft Office Suite, MS Project, Social Media
•Extensive public speaking, media training, and experience with On and Off Camera Interviews.
•Strong interpersonal and communication skills with technical R&D personnel as well as Marketing, Sales and Education.
•San Francisco Symphony Symphonix Board Member and Gala Co-Chair: 2014 - present
•Helped raise over $700k for Leukemia Lymphoma Society by auctioning off lunches with various Tech Giants and VCs (Peter Thiel, Tim Draper, NEA Ventures, SV Angels, Battery Ventures, and Sean Parker, to name a few)
•Highly effective in prioritizing competing components in fast-paced environment. Excellent References and Media available upon request. Clarissa Nicosia 415-***-****
CLARISSA NICOSIA
1563 Hyde Street #33 ac0w6w@r.postjobfree.com
San Francisco, CA 94109 415-***-****
BRANDS/PARTIAL LIST
Alberta Ferretti
Alexander McQueen
Allessandro Dell'Acqua
Anna Molinari
Anna Sui
Anti Bride
Badgely Mischka
Bahar Shapar
Bebe
Bill Blass
Calvin Klein
Cari Borja
Carolina Herrera
Celine
Chado Ralph Rucci
Chanel
Christina Hurvis
Christina Perrin
Chloe`
Christian Dior
Christian LaCroix
Clements Ribero
Costume National
DelForte
Details
Dolce & Gabbana
Diane von Furstenberg
DKNY
Dolce and Gabbana
Donna Karan
EcoFabulous
Edun
Erica Tanov
Emanuel Ungaro
Emilio Pucci
Emporio Armani
Escada
Fendi
GAP
Gianfranco Ferre
Givenchy
GreenGlamGo
Harpers Bazaar
GQ
Gytha Mander
Helmut Lang
Hussain Chalayan
In Style
John Bartlett
John Galliano
John Patrick Organic
John Paul Gaultier
LEVI’S
Leila Hafzi
Lanvin
Larson Gray
Lawrence Steele
Linda Loudermilk
Loomstate
Luca Luca
Marc Jacobs
Marni
Martine Sitbon
MaxMara
Michael Kors
Missoni
Monique Lhuillier
Moschino
Narcisco Rodriguez
Nina Ricci
Oracle
Oscar de la Renta
Plumpjack
Pucci
Ralph Lauren
Roberto Cavalli
Sally Beauty
San Francisco Fashion
Week
Salvatore Ferragamo
Sarah Shephard
Scion
Shape
Stewart & Brown
Sonia Rykiel
Town & Country
Tuleh
Valentino
Vera Wang
Veronique Branquinho
Versace
Versus
VOGUE
W Hotels
Yigal Azrouel
YSL Rive Gauche
NON PROFIT/PARTIAL LIST
Traditional & Online Fundraising -Project/Campaign Management ARCS Foundation
Arthritis Foundation
City of Dreams
Gen Art
Global Green USA
Groundwork Opportunities
Hospice of San Francisco
Junior League
Leukemia Lymphoma
Society
Lynx
Opera Guild
San Francisco Symphony
SF Food Bank
Youth Speaks
Clarissa Nicosia 415-***-****