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Sales Marketing

Location:
San Francisco, CA
Posted:
June 19, 2017

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Resume:

CLARISSA NICOSIA

**** **** ****** #** ac0w6w@r.postjobfree.com

San Francisco, CA 94109 415-***-****

SUMMARY OF QUALIFICATIONS

Over 20 years experience in business and product development, merchandising, marketing, trend forecasting and analysis, strategic brand development, brand management, creative digital production, content strategy, messaging strategy, consumer behavior reporting, all with a notable and solid background. Proven success in multi brand awareness resulting in increased client satisfaction, revenues, and greater market share. A confident communicator and out-of-the-box thinker recognized for leadership abilities, enthusiasm, and profitability. PROFESSIONAL EXPERIENCE

INTERACTIVE PRODUCER

MADPLUM CREATIVE 11/14 – PRESENT

•Manages large-scale, interactive projects from conception and design to development and implementation. Efficiently plans and prioritizes all deliverables and resources working across multiple projects. Consistently manages client expectations, schedules, budgets, assets and scopes. Works closely with creative, brand strategy and tech teams to produce amazing digital products, mobile and web apps, digital marketing and content marketing strategies and more. Makes decisions and finds solutions quickly and with confidence. CREATIVE PRODUCER AND PRODUCT PROJECT MANAGER

FREELANCE 2/03 – PRESENT

•Successfully interprets and communicates clients’ integrated branding and business development initiatives by creating and managing specialized multi channel platforms in online and offline platforms, product merchandising, marketing, advertising, and public relations in multiple US and consumer markets. Initiates, prepares, and manages RFPs, estimates, proposals multiple projects, vendors, schedules, budgets, reports, and corresponding communication and information up, down, and between clients and teams as ranging in size from 2 to over 500.

•Consistent and timely client service support and account management through efficient project navigation while delivering high ROI results.

•Clients to include and not limited to: Sally Beauty, Energy Star--Change the World Campaign and Tour 2008 -- 2010, Gap Leadership Conference 2008, Levis Leadership Conference 2006, Salvatore Ferragamo US Regional Campaigns 2003-2010, San Francisco Fashion Week 2003-2005, Oracle Open World 2009, Leukemia Lymphoma Society MWOY Campaign Committee Winner 2012 and 2013, CauseVault.com PRODUCT LEADER - OUTDOOR FURNITURE AND GARDEN PRODUCTS RESTORATION HARDWARE 06/12 – 02/14

•Identified seasonal product opportunities and conceptualized furniture design through extensive trend forecasting, market research and insight and presented these findings to the Executive Team.

•Maintained ownership of the product life cycle through effective leading, creating, spec development, prototyping for over 5000 skus contributing to $25 million in sales.

•Collaborated with catalog art director, photo teams, and merchandisers for successful catalog launch.

•Fostered and developed strong manufacturer relationships across U.S., Europe, China, India, Vietnam, Philippines, and Indonesia

Clarissa Nicosia 415-***-****

FOUNDER AND CONTENT CHIEF

GREENGLAMGO.COM 12/09 – 01/14

•Conceptualized, created, and launched the first responsible fashion and lifestyle brand smart phone shopping application and social media platform in history. Greenglamgo.com defined, unified, and aggregated consumers with the green retail community. The GreenGlamGo brand/platform delivered curated green and sustainable fashion, shopping, technology, entertainment, education and events into the consumer’s hands while supporting sustainable best business practices. GreenGlamGo was physically realized in the form of a mobile website, smart phone and desktop app, social community, and it was the first green fashion mall on Facebook.

•Responsible for entire development of brand image, ecommerce outreach, content, and social media strategy resulting in Klout Score of 51 during the first year of launch.

•Recipient of Nokia Open Source Fund

INSTRUCTOR

ACADEMY OF ART UNIVERSITY-SAN FRANCISCO 09/08 – 07/12 ART INSTITUTE OF CALIFORNIA-SAN FRANCISCO 08/04 – 07/12 CITY COLLEGE OF SAN FRANCISCO 08/02 – 06/08

CURRICULUM-FASHION BUSINESS, TREND FORECASTING, FASHION SHOW PRODUCTION, RETAILING, MARKETING, CONSUMER MOTIVATION, PRODUCT AND CAREER DEVELOPMENT

•Accountable for presenting an inside view of the fashion and retail industry to students seeking college credit for B.A. degrees in Fashion Merchandising, Fashion Marketing and Fashion Design.

•Responsible for curriculum development, course syllabi, and class content design based on pedagogical requirements.

•Instructed students how to examine, evaluate and predict the cultural, social, and individual variables involved in consumer behavior, trend analysis and forecasting and associated how these findings are incorporated into buyer decision processes and marketing practices for a variety of target audiences.

•Related affiliation, customization, and personalization to the process of creating and targeting an audience or a customer.

•Demonstrated brand awareness building techniques and ways to drive a company’s growth initiatives and how to calendar a task and timeline list for a marketing production cycle. AGENT

KOKO REPRESENTS, INC. 09/03 – 05/08

Lead Agent for Fashion, Interiors, Still Life, Prop Styling and Hair and Make--Up Artist Division.

•Conceived, developed, and introduced sales force initiative driving to 30% sales increase.

•Captured key accounts and increased client base i.e., Pottery Barn, Williams Sonoma, Michael’s, Target, Pendleton, Roost, LL Bean, Charlotte Russe, Macys South, Benefit, Tween, Pizza Hut, People Magazine, to name a few.

•Accelerated market presence in 5 markets (Seattle, San Francisco, Los Angeles, San Diego, and New York) in 4 years.

•Successfully met deadlines, contract closings and negotiations, as well as comprehended client branding initiatives leading to consistent client satisfaction.

•Effectively branded, managed, developed and competitively positioned talent portfolios, schedules, and web pages resulting in continuous improvement in service and product. Clarissa Nicosia 415-***-****

NORDSTROM 1991 -2003

REGIONAL MANAGER – FASHION OFFICE - NORTHERN CALIFORNIA -12 stores 02/98 -- 01/03 REGIONAL MANAGER – FASHION OFFICE - EAST BAY - 4 stores 03/97 - 02/98 FASHION COORDINATOR - MINNESOTA- 1 store 11/96 - 03/97 FASHION OFFICE STYLIST/PACESETTER SALES - CENTRAL STATES 03/91 – 11/96

•Creative producer and traffic director that contributed to continual sales increases while establishing various brand initiatives through effectual sales promotion applications.

•Expanded presence in new diversified markets across California, Arizona, Washington, Colorado, Utah, Illinois, Indiana, Connecticut, Michigan, Texas, Minnesota through re--launches and store openings.

•Recruited, hired, supervised, trained, and evaluated staff performance.

•Constructed and implemented flexible modeling tools for fashion forecasting, trend analysis, market and sales reporting, and training and development to merchandisers, buyers, and sales staff.

•Exemplified a strong hands--on role in local and national public relations for diversified consumer brands: media, on--camera interviews, editorial, and publications. EDUCATION

UNIVERSITY OF SAN FRANCISCO

B.S./Organizational Behavior

SKILLS AND SPECIAL ACKNOWLEDGMENTS

•Advanced Computer/Web/Software Skills & Knowledge – WordPress, Base Camp, PowerPoint, Microsoft Office Suite, MS Project, Social Media

•Extensive public speaking, media training, and experience with On and Off Camera Interviews.

•Strong interpersonal and communication skills with technical R&D personnel as well as Marketing, Sales and Education.

•San Francisco Symphony Symphonix Board Member and Gala Co-Chair: 2014 - present

•Helped raise over $700k for Leukemia Lymphoma Society by auctioning off lunches with various Tech Giants and VCs (Peter Thiel, Tim Draper, NEA Ventures, SV Angels, Battery Ventures, and Sean Parker, to name a few)

•Highly effective in prioritizing competing components in fast-paced environment. Excellent References and Media available upon request. Clarissa Nicosia 415-***-****

CLARISSA NICOSIA

1563 Hyde Street #33 ac0w6w@r.postjobfree.com

San Francisco, CA 94109 415-***-****

BRANDS/PARTIAL LIST

Alberta Ferretti

Alexander McQueen

Allessandro Dell'Acqua

Anna Molinari

Anna Sui

Anti Bride

Badgely Mischka

Bahar Shapar

Bebe

Bill Blass

Calvin Klein

Cari Borja

Carolina Herrera

Celine

Chado Ralph Rucci

Chanel

Christina Hurvis

Christina Perrin

Chloe`

Christian Dior

Christian LaCroix

Clements Ribero

Costume National

DelForte

Details

Dolce & Gabbana

Diane von Furstenberg

DKNY

Dolce and Gabbana

Donna Karan

EcoFabulous

Edun

Erica Tanov

Emanuel Ungaro

Emilio Pucci

Emporio Armani

Escada

Fendi

GAP

Gianfranco Ferre

Givenchy

GreenGlamGo

Harpers Bazaar

GQ

Gytha Mander

Helmut Lang

Hussain Chalayan

In Style

John Bartlett

John Galliano

John Patrick Organic

John Paul Gaultier

LEVI’S

Leila Hafzi

Lanvin

Larson Gray

Lawrence Steele

Linda Loudermilk

Loomstate

Luca Luca

Marc Jacobs

Marni

Martine Sitbon

MaxMara

Michael Kors

Missoni

Monique Lhuillier

Moschino

Narcisco Rodriguez

Nina Ricci

Oracle

Oscar de la Renta

Plumpjack

Pucci

Ralph Lauren

Roberto Cavalli

Sally Beauty

San Francisco Fashion

Week

Salvatore Ferragamo

Sarah Shephard

Scion

Shape

Stewart & Brown

Sonia Rykiel

Town & Country

Tuleh

Valentino

Vera Wang

Veronique Branquinho

Versace

Versus

VOGUE

W Hotels

Yigal Azrouel

YSL Rive Gauche

NON PROFIT/PARTIAL LIST

Traditional & Online Fundraising -Project/Campaign Management ARCS Foundation

Arthritis Foundation

City of Dreams

Gen Art

Global Green USA

Groundwork Opportunities

Hospice of San Francisco

Junior League

Leukemia Lymphoma

Society

Lynx

Opera Guild

San Francisco Symphony

SF Food Bank

Youth Speaks

Clarissa Nicosia 415-***-****



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