Andre Gutierrez

ac0uot@r.postjobfree.com 847-***-****

**** ******** ***., ***. *** Seattle, WA 98122

Education:

DePaul University, Chicago, IL June 2011

Bachelor of Arts in Communication and Media

Minor in Business Administration & Concentration in Latin American Studies Summary of skills:

Self-motivated, detail oriented and success driven bilingual Marketing Brand Manager with an exceptional winning attitude and tenacious leadership skills. Former collegiate student-athlete able to multitask, meet tight deadlines, and identify tangible strategic business opportunities by generating creative and cross-functional solutions based on data analytics, consumer research, and insights. Proficient in Microsoft Excel, Power Point, and Photoshop. Spanish fluency. Experience:

Talking Rain Beverage Company, Preston, WA June 2016 – Present Associate Brand Manager

• Spearhead the strategic re-launch of Talking Rain in the Pacific Northwest resulting in 25% case volume increase YOY

• Developed internal Marketing Consumption Performance Tool to track, analyze and input consumption data from IRi – build monthly performance analysis by Sparkling Ice and Talking Rain brands with annual case volume goal of 47.5MM

• Manage Talking Rain’s most influential partnership with the Seattle Seahawks including product packaging ideation, in- store pieces, Social Media and PR integration, and Field Marketing activation yielding 100K yearly case volume in WA

• Drive new flavor line extensions as member of the Sparkling Ice Portfolio Management Team and execute Go-To-Market Plans by conducting consumer and sales data research to validate launches and managing key vendors and agency partners

• Collaborate with R&D, Sales, Finance and Supply Chain to ensure incrementality to portfolio for key volume driving projects and minimize cannibalization risk at shelf in all retail channels including: Club, Convenience, Food and Mass GMR Marketing, Chicago, IL May 2013 – June 2016

Account Manager, MillerCoors

• Handled local alliance and national campaign budgets that range between $50,000 - $500,000 on scoped yearly programs

• Generated and activated Sports and Entertainment consumer engagement and VIP Hospitality programs for Miller Lite and Coors Light brands in the Chicago Metro Market by supporting Field Marketing Managers with execution plans

• National Milestone Sponsorships include: CONCACAF Gold Cup, NHL Stadium Series, NASCAR Series and NFL Live

• Responsible for overseeing 100+ retail account player appearances, talent meet and greets and autograph signing sessions

• Hired, trained and managed a group of 20 Lead Brand Ambassadors assigned to execute Coors Light / NHL on-premise videogame promo events at key national Buffalo Wild Wings stores and c-store accounts that increased volume by 21%

• Developed, managed and executed the Miller Lite Hispanic Music Series program consisting of 25 concerts across vital multicultural markets in Texas, Florida and California to establish credibility and brand awareness amongst target demo iHeart Media and Entertainment, Chicago, IL September 2011 – April 2013 Senior Sales Administrator & Integrated Marketing Account Executive

• Surpassed 240% of ESPN Deportes direct and agency budget in T1 2013 with book of business comprised of 35 accounts

• Increased revenue of Hispanic cluster of radio stations by 18% benchmarking year-end revenues of $4.15 M in 2012

• Created radio copy for Spanish language commercials for clients such as Net10 Wireless, AT&T, Allstate, and McDonald’s Cardenas Marketing Network, Chicago, IL November 2010 – August 2011 Brand Ambassador for DIAGEO’s “Celebrate The Future” Scholarship

• Initiated and managed relationships with over 30 key Metro Chicago community organizations and major universities

• Recruited a total of 252 potential candidates through social workshops, networking events and live bilingual radio reads

• Translated 50% of the applications from Spanish to English for the “CTF” Scholarship committee to review Other Experience:

Men’s Soccer Team, DePaul University, Chicago, IL August 2007 – November 2010 Team Captain

• Led the team to two Big East Final Fours and DePaul’s only NCAA Tournament appearance in Men’s Soccer history

• Four-year member of the Big East All-Academic Team and the NSCAA Scholar All-North/Central Region 1st Team

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