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Marketing /Creative Director

Location:
Lexington, OH, 44904
Salary:
52-75k
Posted:
June 09, 2017

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Resume:

LOU GRAZIANI

*** ******* **, *********, ** ***** ac0rsl@r.postjobfree.com

419-***-****

summary skills

professional experience

Innovative marketing director with expertise in developing business, marketing and brand strategies. Proven track record meeting objectives by de ning market opportunities and positioning new and existing products. Skilled at leveraging market research, industry analytics, consumer and competitive insights to develop strategies, build customer loyalty and position brands via web sites, tradeshow design, social media, public relations, photography and animations.

MARKETING DIRECTOR / WEB MASTER

Energy Technologies, Inc. (ETI), Mans eld, OH 2003-Present ETI is a manufacturer of rugged power generation, power conditioning, power distribution and clean energy products for the US military, industrial and medical sectors. Position ETI as a key provider of reliable technology to the U.S. military and contractors:

• Design and optimize over 50 websites.

• Increased market leads by 50%.

• Introduce and implement marketing automation campaigns.

• Design, develop and write copy for sales materials and presentations.

• Research industry analytics resulting in better brand positioning.

• Strategize, plan and create marketing campaigns for tradeshows.

• Interface with current and potential customers about ETI products.

• Invite the news media and engage social media for events.

• Direct and produce promotional videos and photography.

• Coordinate with external partners to raise venture capital for new ventures.

• Collaborate with management to envision new design concepts.

• Work with con dential military and nancial data.

• Created deliverables for government grants valued at over $3 million. GRAPHIC DESIGN MANAGER

Marian LLC, Lake Forest, CA 2002-2003

Marie Osmond’s multi-million dollar company markets dolls via television shopping programs.

• Designed marketing materials to increase sales.

• Planned and coordinated tradeshow events and materials.

• Directed photo shoots.

• Designed logos and web graphics.

• Coordinated e orts of external designers & printers. SENIOR INTERACTIVE DESIGNER

NCS Pearson, Foothill Ranch, CA 1998-2001

Educational publisher that designed web-based K-12 curriculum to meet state standards, for US school districts

• Created educational graphics, diagrams, logos, illustrations, animations & web-games.

• Lead design team and tracked designers work ow to upper management. INTERACTIVE DESIGNER

American Cybercasting, Solon, OH 1997-1998

Educational content provider of K-12 curriculum for school districts across the Midwest. Developed ads, logos, promotional materials as well as website interfaces, graphics, illustrations, and interactive animations to support educational objectives. GRAPHIC PRODUCTION ARTIST

American Greetings: Creatacard, Cleveland, OH 1996-1997 Fortune 500 organization focused on selling greeting cards and novelties, both printed and online.

• Executed layouts and art for customizable greeting cards

• Led night shift production graphics team.

• Organized documents and art les.

• Trained fellow sta ers on proprietary software.

• Screened art candidates for employment.

GRAPHIC DESIGN INTERN

CompuServe, Columbus, OH 1995

Internet Service Provider with national distribution network

• Assisted art directors with brochures, icons, posters, online artwork & ads.

• Created ads and illustrations for CompuServe Magazine.

• Project Management

• Concept Initiation & Development

• Public Relations

• Vendor Relations & Coordination

• Web design

• Copy writing & Editing

• Lay-out & illustration

• Social Media Management

activities

references

• Teach drawing, illustration, and

Photoshop in the local community

• Coach youth soccer

• Enjoy running cycling and hiking.

• Plan & coordinate community

art events

education

Bachelor of Fine Arts 1992-1996

Miami University

Oxford, Ohio

Tim Lowe, PhD

VP of Sales at Energy Technologies, Inc.

419-***-****

ac0rsl@r.postjobfree.com

Kathy Goodwin

Art Coordinator at Element of Art

419-***-****

ac0rsl@r.postjobfree.com

Aaron Stevens

IT at Ashland University

567-***-****

ac0rsl@r.postjobfree.com



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