LOU GRAZIANI
*** ******* **, *********, ** ***** ac0rsl@r.postjobfree.com
summary skills
professional experience
Innovative marketing director with expertise in developing business, marketing and brand strategies. Proven track record meeting objectives by de ning market opportunities and positioning new and existing products. Skilled at leveraging market research, industry analytics, consumer and competitive insights to develop strategies, build customer loyalty and position brands via web sites, tradeshow design, social media, public relations, photography and animations.
MARKETING DIRECTOR / WEB MASTER
Energy Technologies, Inc. (ETI), Mans eld, OH 2003-Present ETI is a manufacturer of rugged power generation, power conditioning, power distribution and clean energy products for the US military, industrial and medical sectors. Position ETI as a key provider of reliable technology to the U.S. military and contractors:
• Design and optimize over 50 websites.
• Increased market leads by 50%.
• Introduce and implement marketing automation campaigns.
• Design, develop and write copy for sales materials and presentations.
• Research industry analytics resulting in better brand positioning.
• Strategize, plan and create marketing campaigns for tradeshows.
• Interface with current and potential customers about ETI products.
• Invite the news media and engage social media for events.
• Direct and produce promotional videos and photography.
• Coordinate with external partners to raise venture capital for new ventures.
• Collaborate with management to envision new design concepts.
• Work with con dential military and nancial data.
• Created deliverables for government grants valued at over $3 million. GRAPHIC DESIGN MANAGER
Marian LLC, Lake Forest, CA 2002-2003
Marie Osmond’s multi-million dollar company markets dolls via television shopping programs.
• Designed marketing materials to increase sales.
• Planned and coordinated tradeshow events and materials.
• Directed photo shoots.
• Designed logos and web graphics.
• Coordinated e orts of external designers & printers. SENIOR INTERACTIVE DESIGNER
NCS Pearson, Foothill Ranch, CA 1998-2001
Educational publisher that designed web-based K-12 curriculum to meet state standards, for US school districts
• Created educational graphics, diagrams, logos, illustrations, animations & web-games.
• Lead design team and tracked designers work ow to upper management. INTERACTIVE DESIGNER
American Cybercasting, Solon, OH 1997-1998
Educational content provider of K-12 curriculum for school districts across the Midwest. Developed ads, logos, promotional materials as well as website interfaces, graphics, illustrations, and interactive animations to support educational objectives. GRAPHIC PRODUCTION ARTIST
American Greetings: Creatacard, Cleveland, OH 1996-1997 Fortune 500 organization focused on selling greeting cards and novelties, both printed and online.
• Executed layouts and art for customizable greeting cards
• Led night shift production graphics team.
• Organized documents and art les.
• Trained fellow sta ers on proprietary software.
• Screened art candidates for employment.
GRAPHIC DESIGN INTERN
CompuServe, Columbus, OH 1995
Internet Service Provider with national distribution network
• Assisted art directors with brochures, icons, posters, online artwork & ads.
• Created ads and illustrations for CompuServe Magazine.
• Project Management
• Concept Initiation & Development
• Public Relations
• Vendor Relations & Coordination
• Web design
• Copy writing & Editing
• Lay-out & illustration
• Social Media Management
activities
references
• Teach drawing, illustration, and
Photoshop in the local community
• Coach youth soccer
• Enjoy running cycling and hiking.
• Plan & coordinate community
art events
education
Bachelor of Fine Arts 1992-1996
Miami University
Oxford, Ohio
Tim Lowe, PhD
VP of Sales at Energy Technologies, Inc.
ac0rsl@r.postjobfree.com
Kathy Goodwin
Art Coordinator at Element of Art
ac0rsl@r.postjobfree.com
Aaron Stevens
IT at Ashland University
ac0rsl@r.postjobfree.com