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Marketing Officer, Content Z

Louisville, Colorado, United States
May 31, 2017

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MaryJane Boyd-Griggs / 832-***-**** /

Core Competencies:

Dynamic MBA-level professional with over 17 years of experience in Business Sales/Communications and Marketing Management/Research with emphasis in Organizational Change, Strategic Planning and Management, and Global Management.

Extensive experience in business and partnership development with all levels of an Organization including Managers, Directors, Vice Presidents, and C+ level Officers.

Experienced in Business Development, Marketing, Account Management, Team Leadership, Training, Market Intelligence, Marketing Communications, Proposal Management, Press Releases, Internal Communications, and External Communications.

Experienced in creating, executing, and revising project plans as well as identifying resource needs to ensure highest quality of work performed for Client.

Extensive knowledge of Metrics Measurement systems, CRM applications, and Database applications, as well as Microsoft applications and Adobe Creative Suite.

Technical Skills:

A+; Network+; CIW Web Administration/Design; Windows OS; Microsoft Office; Adobe Creative Suite; WebEx; GoToMeeting; Zoom; HTML/5; Dreamweaver; FrontPage; Microsoft Project; Microsoft Dynamics; Salesforce; FileMaker; MaxHire; Bullhorn; Bullhorn Reach; LinkedIn; SAP/SuccessFactors; Google Analytics; Apex Dataloader; Cloudwall (In-house)


Creative Writing; Content Development; Content Management; Organizational Change; Organizational Behaviors; Strategy Development; Proposal Management; RFP/RFI Management; Strategic Partnerships; Strategic Planning and Implementation; Metrics Measurement and Analysis; Training/Coaching; Team Leadership; Project Administration; Competitive Analysis; Global Strategy Formulation; Market Research; Solutions Sales Analysis; Relationship Management; Negotiation; Networking; Large Audience Presentation; Account Management; Contract Negotiation; Change Management; Press Releases; Internal Communications; External Communications

Professional Experience:

Marketing Communications Coordinator

Boxer Property, Houston, TX

June 2015 to September 2016

Responsible for coordinating and implementing marketing materials including print and online media advertising, promotional events management, and developing brand awareness.

Oversee development of the list build project to promote proactive outbound marketing and sales call to potential clients in the supported metro areas.

Develop and promote Press Releases for new property acquisitions, large lease renewals, property redesign/upgrade.

Manage listing site monthly audits and work with partners to ensure that all available properties are listed in the best form, offer up to date occupancy, and pictures.

Account Manager

Procom Services, Houston, TX

June 2013 to January 2015

Engaged and advised C+ level Officers, Directors, and Managers providing market intelligence on staffing/personnel trends for IT Consultants/Contractors in order to supplement IT staff and assist with Projects.

Identified opportunities through analysis of market conditions and future project requirements/job requirements using Google Analytics, Client meetings, tradeshows, and networking groups.

Utilized LinkedIn, BullHorn, BullHorn Reach, and CareerBuilder to identify business opportunities as well as potential candidates.

Handled evaluation and negotiation of service agreements and contracts, as well as work orders, with both Clients and Consultants/Contractors.

Secured and managed Procom s largest MSA with a Fortune 100 Oil & Gas Company capturing all of the Company s North American staffing requirements for IT, Engineering and F&A.

Account Executive

Digital Intelligence Systems (DISYS), Houston, TX

October 2010 to May 2012

Engaged C+ level Officers, Directors, and Managers in the Oil & Gas/Energy sectors, providing market intelligence on staffing/personnel trends for IT Consultants/Contractors in order to supplement IT staff and assist with Projects

Identified opportunities through analysis of market conditions and future project requirements/job requirements using Google Analytics, Client meetings, tradeshows, and networking groups.

Performed market research related to staffing/consulting services to help identify new opportunities and/or threats

Negotiated contracts and work orders with both Clients and Consultants/Contractors and input all data into MaxHire

Secured and managed multi-tiered contracts with 5 of 6 Oil & Gas Clients, established New Client agreements with 4 of 6 said Clients, and moved DISYS to Preferred Vendor / Tier 1 status with all Clients

Company reorganization/rightsizing

Sales Team Lead / Senior Account Manager

Sapling Learning, Austin, TX

May 2009 to September 2010

Developed and implemented SOP for sales process, performance measurement, training, marketing collateral, and market research methods

Drove sales of Online Learning platforms and integrated digital solutions for the Higher Education STEM disciplines throughout North America

Evaluated and engaged vendors for web meetings (WebEx/GoToMeeting) and marketing communications (Constant Contact); managing vendor relations and metrics evaluations

Coached Sales Representatives on managing and completing a full sales cycle

Utilized SalesForce to track sales, Client needs, buying trends, increase sales productivity, and forecasting

Expanded Client base, increasing total users from 500 to 38,000+ and increasing sales from $12,000 to +$800,000 + in 15 months

Position was absorbed during acquisition

Marketing Specialist - Webinars

Replicon, Austin, TX / Calgary, AB

January 2008 to February 2009

Communicated marketing collateral and engaged audiences of 1-200+ persons via virtual presentations persons using WebEx and/or GoToMeeting

Prepared and presented seminars of Replicon s offerings for various audiences, internal and external and maintained standards for professional high quality presentations

Utilized SalesForce CRM to identify Client needs as well as input data for marketing/trends analysis for marketing campaigns and product presentations

Performed market research of competitive products, offering intelligence to Sales and Development teams

Developed and managed Replicon's first mass webinars, capturing audiences of 200+ persons via WebEx

Company closed all US locations

Project Manager

ReachForce, Austin, TX

January 2007 to June 2007

Budgeted project position normal completion

Documented Customer s marketing program objectives and description of contact targets in order to build and manage project plans to deliver contacts to be used in marketing programs

Set and managed all Client and third party market research center expectations including managed day to day engagements and communications, daily expectations, and end of day close out calls

Market Analyst (Global Expansion Initiative)

Chatsworth Products Inc., Georgetown, TX

February 2006 to August 2006

Budgeted project position normal completion

Analyzed the status of Client s existing Global Expansion Initiative and developed strategies for completing the first stage of the project as well as tracked project status

Performed market analysis and support critical for the success of Global Expansion Initiative through identification of business partners

Managed the entire RFI/RFP process for partnership to aid in Company s international expansion, as well as handled risk/benefits analysis of potential partners and made recommendations to Project Team

Analyzed various countries national economic indicators, including political stability, economic development, civil conflict potential, and availability of resources, health, and material well-being, to identify countries of interest for expansion

Project resulted in producing the highest sales growth in successive years

Territory Manager / Sales Coach / Senior Account Executive

Sheshunoff Information Services, Austin, TX

January 2004 to February 2006

Exceeded established metrics performing over 125+ calls per day with a 70% daily touch rate and 40% daily close rate

Utilized in-house CRM software to identify buying trends and offer comparative products to Clients

Advised CRM developers and advisors on in house CRM usage trends of the salesforce suggesting feature enhancements such as document upload capabilities, software integrations, global search capabilities, accessibility and mobility

Developed and managed corporate accounts in the Northeast United States territory, marketing and strategically communicating with Clients to assist in Compliance management

Acted as Project Lead and Assistant Project Lead in 4 product launches as well as trained and coached new Representatives


Masters of Business Administration: Global Management, University of Phoenix, 2005

Bachelors of Arts: Speech Communications, Texas A & M University, 2000

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