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Marketing Medical Communications Development

Location:
Melrose, Massachusetts, United States
Posted:
May 31, 2017

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Gene Yee

Consultant & Writer @ Yee Consulting (Healthcare & Arts); Head of PR, Northshore Youth Symphony; Illusionist, Yee Magik

ac0kmh@r.postjobfree.com

Summary

Inspirational, passionate pro in medical and marketing communications, PR, marketing, business development, medical education, editorial, and publication planning in bio-pharma, orchestras and museums, and 501(c)(3)'s, with product launch and crisis communication experience. I'm also interested in music history/conducting, genealogy, stage illusion, and Houdini, and have 2 rescued greyhounds! Experience

Consultant (Healthcare and Arts) and Freelance Writer at Yee Consulting (Healthcare and Arts) May 2009 - Present (7 years 5 months)

Gene Yee, Ph.D., is a consultant (and freelance writer), with expertise in healthcare, marketing and development communications, PR, marketing, business development, medical writing, publication planning, and competitive intelligence. Partners include Genentech, Sanofi-Aventis, Novartis, Astellas, National Cancer Institute, RCM-Allianz Global Investors, Matrix Capital Management Company, Boston Symphony, Longwood Symphony, Northshore Youth Symphony, Foundation for Chinese Performing Arts, journal Surgical Technology Intl. (as editor), Isabella Stewart Gardner Museum, Brandeis University and Rose Art Museum, arts organizations/foundations, agencies, and Guidepoint Global. He has launch experience in bio- pharma drugs and biomedical devices, as well as expertise in crisis communication, and local, national, and worldwide media campaigns.

In the performing arts (and public media) arena, he has experience in pre- and post-concert/performance events, annual funds, audience development, and even Symphony Hall interactive/learning tours. He has a music and performing arts background, and his arts references include Anthony Amore (Director of Security/ Chief Investigator at Isabella Stewart Gardner Museum and public commentator) and Thomas Schulz (Stage Manager of the Vienna State Opera)!

Head, Public Relations at Northshore Youth Symphony Orchestra 2010 - 2011 (1 year)

As a PR consultant, Dr. Yee grew the visibility of The Northshore Youth Symphony Orchestra (NYSO), and established a dynamic online- and print-media presence. He also worked with the Board and orchestra on its Annual Fund.

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At its height, NYSO was a premiere 501(c)(3) performing arts organization, and celebrated 20 years of performance, education, and community outreach (ceasing operations for 2012). Its 165+ musicians (ages 8-18) from 32 cities/towns in the MA North Shore and Merrimack Valley, and Southern NH comprised 4 orchestra ensembles, wind ensemble, and 3 flute choirs. Major performances, special concerts, and community outreach ("Youth Serving Through Music" & "Thanksgiving Project") took place throughout the year. Major funding was via philanthropic, national, state, and local sources, as well as the Annual Fund.

(The musicians re-formed as Northeast Massachusetts Youth Symphonies.) Director, Strategic and Business Development at The Angiogenesis Foundation 2008 - 2009 (1 year)

The Angiogenesis Foundation is world's first and only 501(c)(3) dedicated to promoting and delivering angiogenesis-related medicines in cancer therapy and wound healing/regenerative medicine. Dr. Yee led business development to generate $561,000 in his first 2 quarters ($1.2 million overall)! He also directed education/disease awareness initiatives for patients and their advocates, and oversaw a plethora of unrestricted educational grant funding.

The Foundation was featured on "The Martha Stewart Show" and "The Dr. Oz Show," as well as "Oprah Winfrey." Its stakeholders include pharma/biotech, patients and their advocates, and celebrities like the Grammy-winning band U2! In fact, it is a dedicatee on U2's album "No Line on the Horizon," with the single

"Get On Your Boots" that opened the 2009 Grammy and BRIT Awards. The Foundation is also the subject of a Technology, Entertainment, Design (TED) talk, and a recipient of a Bill and Melinda Gates Foundation grant!

Director of Scientific Communication and Scientific Director-Editorial Manager at Omnicom Group 2006 - 2008 (2 years)

Omnicom is a leading global advertising, PR, and marketing communications services company serving pharma/biotech and industry. Dr. Yee directed major communications projects in oncology (Novartis), patient-reported outcomes, neurology (Pfizer), and chronic kidney/anemia markets, including those in an $8 billion marketplace (Roche). He led pre- and post-launch publication plans, and full-range medical communications ranging from PR, publications and conference posters, scientific data mining, competitive intelligence to advocacy campaigns and patient-education materials. Editorial Director at Ross Communications Associates, Inc./International Society for GI Oncology 2000 - 2006 (6 years)

ISGIO is a 501(c)(3) international cancer education organization, and Dr. Yee led major projects in oncology

(primarily) during pre-launch and launch, and also those in analgesia and erectile dysfunction (Cialis) for most of the major pharma/biotech clients. He directed (edited, and wrote) primary, secondary, and review articles, conference proceedings, newsletters, clinical trial and medical affairs, and PR materials (including worldwide media campaigns).

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Managing Editor at Moore Communications, Inc.

1998 - 2000 (2 years)

Moore Communications was a Midtown medical communications firm where Dr. Yee managed high- profile promotional (and patient education) projects for Glaxo in infectious disease (flu/allergy, hepatitis B), digestive health (IBS-D), oncology, and migraine, and Janssen Pharmaceutica in bipolar disorder. He was also program administrator for the Glaxo Institute of Digestive Health (GIDH) that supports scientific research and raises public awareness about digestive health. He led a worldwide PR and media campaign to highlight hepatitis B and disease awareness in Asian and other major population groups. Scientist Lecturer - Marketing at Pall Corporation 1992 - 1998 (6 years)

Pall Corporation is the world leader in filtration technology, and manufacturers proprietary filtration, separation and purification products and solutions. Dr. Yee worked and was a leader in biomedical device marketing in N. America/Asia-Pacific Rim in the hematology-oncology, surgery, cardiovascular, anesthesia, and critical care markets. In this role, he gave 120 presentations/year in the field, negotiated major hospital, managed care, and specialty-group contracts (eg, Aetna Healthcare, Sutter Health, Canadian Blood Services), and provided in-house strategic marketing leadership for milestone and transformational projects/initiatives. He also conducted training for regional managers, distributors, affiliates, the American Red Cross, and Pall Asia. He developed media material for stockholders, corporate boards, and executive leadership, and provided a visible "face" of Pall Corporation in N. America and Asia. (In 2012, Haemonetics bought Pall's blood filtration and collection business for $551 million.) Staff Research Associate and Post-doctoral fellow at Boston University and Tufts Schools of Medicine 1989 - 1992 (3 years)

Research: Molecular biology, dermatology, pathology Publications

eProtein April 2010

National Cancer Institute Clinical Proteomic Technologies for Cancer (CPTC) Authors: Gene Yee

NCI-CPTC newsletter

Emerging Efficacy Endpoints for Targeted Therapies in Advanced Renal Cell Carcinoma by Martin E. Gore, Ph.D., F.R.C.P. and Bernard Escudier, M.D.

Oncology

Authors: Gene Yee

Primary clinical article in ONCOLOGY. Vol. 20 No. 6 5 General and Statistical Hierarchy of Appropriate Biologic Endpoints By Daniel Sargent, Ph.D. Oncology

Authors: Gene Yee

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Article in ONCOLOGY. Vol. 20 No. 6 5

Case Report: Targeted Therapy for Cytokine-Refractory Metastatic Renal Cell Carcinoma, and Treatment in the Community By Ronald M. Bukowski, M.D. Oncology

Authors: Gene Yee

Case report in ONCOLOGY. Vol. 20 No. 6 5

Special Article: Polyanalgesic Consensus Conference 2003: An Update on the Management of Pain by Intraspinal Drug Delivery Report of an Expert Panel Journal of Pain and Symptom Management Vol. 27 No. 6 Authors: Gene Yee

Special section in the Journal of Pain and Symptom Management that influenced clinical practice and for which Valerie Stoker, Sr. Pr. Clinical Trial Leader at Medtronic, received a Star of Excellence award nomination. The Star of Excellence award annually recognizes outstanding contributions and achievements by a Medtronic employee, helping Medtronic to live out that part of its mission statement that encourages recognition of the personal worth of employees.

Citation: Hassenbusch SJ, Portenoy RK, Cousins, M, at al. J Pain Symptom Manage. 2004;27(6):540-63. Projects

National Cancer Institute eProtein

Members:Gene Yee, National Cancer Institute, Feinstein-Kean Healthcare News and development from The NCI's Clinical Proteomic Technology for Cancer Initiative (CPTC) North Shore Youth Orchestra to Perform Chamber Music Concert Sunday Members:Gene Yee, Northshore Youth Symphony Orchestra A PR piece to publicize concerts, published by news media, and a component of a year-long PR campaign for the Northshore Youth Symphony Orchestra, as reported in local/regional online and print media. Surgical Technology International XXII, December 2012 Members:Gene Yee

Editor for Surgical Technology International XXII, comprising 46 articles with color illustrations, as published by Universal Medical Press, Inc.

Melrose cellist Kyle Yee performs with the Longwood Symphony Orchestra at the Hatch Shell August 2013 to Present

Members:Gene Yee, Foundation for Chinese Performing Arts, Longwood Symphony Orchestra A Boston Globe PR piece on the Longwood Symphony concert (8/14/2013): "The Boston Landmarks Orchestra’s Festival at the Shell Presents The Longwood Symphony Orchestra," the Foundation for Chinese Performing Arts, and 22nd-Annual Music Festival at Walnut Hill. Program: Beethoven's Coriolan Overture and Piano Concerto No. 3, and Dvorak's Symphony No. 9 "From the New World." "The acclaimed orchestra of Boston's medical community and Music Director Ronald Feldman perform with the winner of the Foundation for Chinese Performing Arts Concerto Competition." Page5

Program: Beethoven's Coriolan Overture and Piano Concerto No. 3 (Ying Li, soloist), and Dvorak's Symphony No. 9 "From the New World."

Magical efforts to reach Houdini coming to Danvers October 2014 to Present

Members:Gene Yee, Boston Globe, Official Houdini Seance A Boston Globe article mentioning that as "Yee Magik," Jennifer and I performed the enduring stage illusion

"Metamorphosis" as the grand finale at The 88th-Official Houdini Seance at historic Glen Magna Farms in Danvers (historic Salem). Harry Houdini and his wife Bess performed Metamorphosis in the early 1900s. We perform with a see-through substitution trunk from the Amsterdam and Aspen, CO, productions of the theatrical production "Houdini: A Circus Opera!"

The Official Houdini Seance 2014 on "Wild About Harry" November 2014 to Present

Members:Gene Yee, Wild About Harry, Official Houdini Seance A review of "Yee Magik" performing the grand finale at the 88th-Official Houdini Seance at historic Glen Magna Farms in Danvers (historic Salem), and full report on the official annual Houdini event. See Boston Globe PR article above...

Skills & Expertise

Publications

Technical Writing

Oncology

Corporate Communications

Public Relations

Advertising

Non-profits

Creative Development

Integrated Marketing

Marketing Communications

Marketing Strategy

Editorial

Healthcare

Press Releases

Supervisory Skills

Promotions

Newsletters

Public Speaking

Music

Genealogy

Houdini

History

Nonprofits

Medical Affairs

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Cancer

Clinical Trials

Neurology

Medical Writing

Medical Communications

Pharmaceutical Industry

Marketing

Education

The University of Texas Health Science Center at Houston (UTHealth) PhD, Immunology, 1983 - 1988

University of California, Berkeley

AB, Microbiology and Immunology, 1977 - 1982

Interests

Magic and stage illusion, Houdini, paddling, hiking, music history, genealogy, historic preservation, stewardship, and a retired racing greyhound!

Volunteer Experience

Marketing, Telemarketing, Broadcasting at Kuhf

January 1984 - January 1988

KUHF Houston Public Radio, recording broadcast commercials, development in public media, fundraising campaigns

Volunteer and Greyhound Owner at Greyhound Adventures & Networking Group of Greater Boston, Inc.

January 2008 - Present

Greyhound Adventures is an all-volunteer group whose mission is to create opportunities to network with the greyhound community and raise awareness of the greyhound as a companion animal. Market Development and Sales at Houston Symphony

January 1983 - January 1988

Fundraising for Symphony-thon campaigns, Symphony Shop sales Marketing and Development at Boston Symphony Orchestra January 1989 - January 1992

Development for 25-45-yr-old audience; Days in the Arts; Youth Education and Community Programs; Symphony Hall Tour Guide; Annual Fund Marketing. The Boston Symphony Orchestra (BSO) is one of the country's 5 major symphony orchestras, referred to as the "Big 5." Founded in 1881, it plays most concerts at Boston's historic Symphony Hall, and in the summer, performs at Tanglewood. Stewardship volunteer at Northern Forest Canoe Trail Page7

January 2007 - Present

Stewardship and outreach for Northern Forest Canoe Trail (NFCT). We protect and steward our water trail and foster community vitality to promote inspiring outdoor experiences in the Northern Forest Region. As the best water trail in N. America, the NFCT provides access to the natural beauty of our region and route. Through quality management and collaborative community partnerships, our trail contributes to the economic resilience of the region and promotes the health of its lands and waters. Page8

Gene Yee

Consultant & Writer @ Yee Consulting (Healthcare & Arts); Head of PR, Northshore Youth Symphony; Illusionist, Yee Magik

ac0kmh@r.postjobfree.com

3 people have recommended Gene

"I worked with Gene for a year at the Angiogenesis Foundation. During that time and I learned a lot from his dedication, poise, and humor. Gene's experience in the medical and pharmaceutical industry was key to the Foundation's ability to bring in new business. I recommend Gene not only as a Business Development professional but also as an effective leader."

Colleen O'Sullivan, worked directly with Gene at The Angiogenesis Foundation

"Gene has an incredible amount of energy, well-rounded background within healthcare communications, and displays a well-rounded knowledge across multiple therapeutic areas."

Love Vieira, PHR, SHRM-CP, worked with Gene at Omnicom Group

"I had the pleasure of working with Gene on a very complex oncology project that involved many moving parts. He more than exceeded expectations in terms of aligning thought leaders with our corporate strategy while also producing content that targeted a broad range of audiences. Gene is intuitive about his work, produces very high quality content and can communicate at various levels of expectations. I would work with Gene again anytime."

Liz Czerny, was Gene's client

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