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Head of sales and marketing

Location:
Lagos, Lagos, Nigeria
Posted:
May 31, 2017

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WESTHA EMMANUEL FESTUS

**A Victoria Arobieke Street, Lekki Phase 1. Lagos.

Tel: +2348186179326, +2348023017177

Skype ID. manny.4.west

Email: ac0kg2@r.postjobfree.com

PROFESSIONAL WORKING EXPERIENCE BRIEF

Current

Head of Business to Business - Sales & Marketing. LG Electronics, West African Operations

Past

Head of Retail Sales- Jet link Nigeria Limited. Lagos

Head of B2B -Corporate Solutions- Samsung Electronics Experience Centre. Lagos

Marketing Manager Nigeria – Darvesh Group. Dubai/Nigeria

Senior Supervisor (Project Lead) - Samsung Electronics Integration. Tele-Performance-Cairo

Senior Product Consultant - Samsung Electronics -Sykes Global Services-Edinburgh

Branch Manager- 3G Mobile Telecom-Hutchison Wampoa. Edinburgh

Assistant Team Lead- Scottish Gas-Edinburgh

Business Development Manager -Projects- Nicob Constructions Limited. Lagos

Finance Administrator -Nicob Constructions Limited. Lagos

Education

Napier University -Edinburgh Scotland. Master’s in Business Administration-PGQ

London school of Business & Finance-MSc. Digital Marketing & Social Media-In view

University of Uyo- Nigeria. BSc Banking & Finance

Member - Chartered Institute of Marketing. Edinburgh.

Member- Digital Marketing Institute. Dublin

LG Electronics –West African Operations- Consumer Electronics

Plot 11, Olubunmi Owa Street, Lekki Phase 1. Lagos State.

Head of Business - Sales and Marketing Operations June 2015

Responsibility Brief

Directly manage the sale, supply and installation of all LG B2B Corporate Products, ranging from Multi Media Interface Solutions - Video walls, Smart Hotel Solutions, digital interactive whiteboards and all consumer goods to corporate organizations within the African Market.

Manage go to the market support schemes to push LG retail and B2B consumer goods through 716 Franchise partner retail outlets in Nigeria and 387 different partner stores within the African Market.

Implement new marketing and operational strategies for channel sale of company B2B products within African Market working with Franchisees and dealer Partners with the region.

Recruit and appoint System Integrating Companies to manage the purchase and shipment of LG B2B products and other Multi Media Interface solutions to corporate and government institution.

Regularly organize corporate interactive forums targeted at 84 nominated partner companies within the region for training and knowledge transfer on new product sales and marketing strategies.

Oversee and supervise major B2B customized Projects from Sale, Shipment to final phase of installation

Organize and manage marketing and campaign support for 32 B2B Partner companies within Nigeria.

Source for, develop and support newer re-seller network and sales channels for company retail and B2B products and engage in direct marketing of large Format Displays (LFDs).

Conduct monthly development visits to various regional markets within the African Market.

Manage company participation in key industry new product launches, conferences, and seminars both local and international with inviting and sponsoring partner organizations.

Liaise with major media partners and various online advertisement platforms in designing video contents, jingles, paper prints on company products for various seasonal promos and target market.

Liaise with operational centers in Dubai and South Africa on various product and operational requests.

Partner with Third Party Solution Providers for the implementation of customized client projects for banks institutions, airports, retails-shopping malls outlets, outdoor media companies, educational institutions, government agencies, event centers, hotels etc.

Implement targeted marketing & operational strategies for channel sale of company products nationwide working with corporate banking schemes for high network corporate organizations.

Jet link Nigeria Limited –Plot 115, TF Kuboye Street, Oniru, Lekki Phase 1. Lagos

Managed Business Lines: Consumer Electronics, Home & Office Appliances, Business & Educational Solutions-(Digital LFDs for advert & entertainment), Printers, Scanners, Laptops, Security Equipment, Industrial/Commercial Flood Lights, CCTV...etc.

Position –Head of Retail Sales & Marketing Sept. 2014- April 2015

Responsibility Brief-

Review, improve and implement marketing and operational strategies for channel sale of company products and services through Branch outlets nationwide.

Directly manage all Accredited Distributorship Partners, and all company Branch Network outlets nationwide with a team of Branch managers, product Channels managers and distribution networks.

Manage strategic introduction of new Franchise products into Nigeria and other West African markets covering channel distribution, marketing, and campaign support for appointed dealers.

Conduct monthly & quarterly trade visits to regional Brand stores, carry out holistic regional performance review on sales, and hold discussions with branch managers on areas of new business opportunities, branch support needed & general improvement requirement for each store.

Manage and supervise shop floor design for new opening brand store locations, build campaign and road shows in market locality to support branch expansion and increase footfall.

Collaborating with related industry partners, organize, and conduct interactive business training sessions like seminars and presentations on new products/services for product dealers nationwide.

Manage company participation in key industry new product launches, conferences, and seminars both local and international with inviting and sponsoring partner organizations.

Liaise with major media partners and various online advertisement platforms in designing video contents, jingles, paper prints on company products for various seasonal promos and target market.

Directly manage and oversee the sale, supply, and service support for all cooling systems for contracted buildings working with construction companies and norminated installation firms.

Set monthly quarterly targets for all product lines and cascade same to channel managers and regional branches and then monitor and measure performances for all branches nationwide.

Work with company Legal team and Partners to harmonize Trade Agreements/MOUs/SLAs and other addendum for new businesses, especially with Consumer Product Purchase Schemes.

Create national market expansion schemes for all company consumer product lines via voucher discounts collaborating with 52 specific hotels nationwide, marriage registries, 5 Airlines companies, 4 taxi companies, 10 nominated eateries, community social clubs and various corporate organizations.

Supervise and manage Corporate Sales Team participation in key ICT, FMCGs and related industry trade shows, conferences, and seminars with clear and achievable ROIs.

Samsung Electronics- West Africa Convergence Centre

40 Akin Adesola Street, Victoria Island Lagos. Nigeria

Samsung is a Global Manufacturer of Consumer Electronics and a Market Leader in LED TVs, Home Entertainment Systems, Air Conditioners and other home appliances and Corporate Business Solutions.

Position – Head of Business to Business, Corporate Sales. June 2012- June 2014

Responsibility Brief-

Design, manage and implement B2B Corporate Business solutions for various industries working with Samsung Business Partners nationwide.

Work with management and Samsung West Africa (SEWA) in defining specific business solution needed for brand enhancement and marketability.

Manage all Regional Corporate Sales within the Nigerian market

Generate and manage a data base of high net worth individuals and corporate organisations request for the supply of Commercial cooling units, homes, and offices appliances.

Manage participation in conferences, exhibitions, and trade fairs to introduce and sell company products

Liaise with major media houses, news papers and various online advertisement platforms in designing video contents, jingles, and paper prints and for various seasonal promos and target market.

Directly manage the sale, supply, and support of various LFDD (large format digital display) Video Walls and commercial cooling systems working with advertising media partners and installation partners.

Manage and work directly with major facility and procurement units in churches, schools, banks, telecom companies, manufacturing industries and government organisations in the supply of Samsung brand of Air Cooling units and other consumer products-from supply to project commissioning.

Engage in business partnership forums and the registration of company as franchise vendors with various local and multinational companies like MTN, ETISALAT, COCACOLA, NESTLE PLC, BAT, HUAWEI ETC...

Work directly with management team in the formulation and implementation of seasonal and regional sales activities and marketing Campaigns.

Lead and manage a corporate sales team and their sales function especially with the establishment of sales/Marketing activities for Samsung and other Franchise products for the region.

Manage, support and supervise the corporate sales executives in meeting set sales targets.

Analyze market trends & changes within the FMCG industry covering new product launches, brand enhancement, product availability, pricing, and competitor activities.

Conduct monthly sales review meetings with the sales team to evaluate growth performances.

Participate in product training for staff working in conjunction with company HR department & SEWA.

Collate, prepare and submit monthly divisional performance report.

Darvesh Group -Dubai - 23 Fatai Atere Way-Matori, Lagos, Nigeria

Position: Head of Marketing-Nigeria OCT. 2010- April 2012

Responsibility Brief -

Work with management in drawing up company growth development plan with focus on re- designing and improving overall marketing approach, selling strategy and product distribution

Develop/implement strategic marketing plan for whole sale of company products in West Africa

Manage and develop new product dealers/reseller in Nigeria and other West African countries.

Work with country based media companies on product advert design and placement in Nigeria.

Manage country market demand, product appreciation and plan seasonal product promotion.

Work with company financial unit in drawing up marketing department quarterly budget plan.

Advice management on both product performance and new potential markets in West Africa.

Maintain professional level of corporate relation with in-country existing corporate clients, and other international organizations. Represent company in conferences and trade fairs.

Promote products to importers, wholesale/container buyers/distributors by organizing product presentations & where necessary travel for business meetings with clients anywhere in Nigeria.

Draw up contract on payment negotiations for credit customers in line with company policies.

Work with logistic/transport unit on supply/delivery arrangement to regional markets.

Manage budget requirements for product marketing/distribution for West African market

Work with Darvesh group import managers, local office clearing officers in Nigeria and other product specific units in Dubai on product design, various tax and import duties to help determine product selling price in local currency.

Tele-Performance-Industry (Telecommunication) Werash El Telephonat St. Shoubra. Cairo Egypt

Tele-Performance is into the management of technical support functions, customer services and other outsourced functions for multinational companies all over the world

Position- Senior Supervisor-(Project Lead ). -Samsung Account integration - June 2010-Aug 2010

Responsibility Brief -

Manage and train on operational procedure and integration process for Tele-Performance staff in Cairo.

Manage & supervise technical service flow over from Sykes Edinburgh to Tele-performance Cairo.

Manage and supervise Samsung AV service escalation from Call centre agents and technical staff.

Liaise directly with Samsung UK on all Samsung service updates and other directives to be implemented in Tele Performance- Cairo.

Sykes Global Services – Industry (Telecom & Call Centre Management)-Managing Operational Services for Samsung, Apple, Kodak, P&G, and Nokia Corporation UK-599 Calder Road, Edinburgh-Scotland

Position–Senior Consultant –Product Support & Servicing – Shared Management Sept.08-May 2010

Responsibility Brief -

Manage marketing/sales communications for company to corporate retailers both international and local e.g. Costco, Comet, Curry’s digital, Pc World, Amazon, EBay etc.

Liaise with Company operational centres in Africa, America & Europe on product service types.

Manage product services from pickup, ASCs allocation for repair and delivery back to customer.

Manage daily Escalations for different lines of business (LOBs) and provide solutions.

Liaise with and manage various corporate enquiries, providing products updates and services.

Manage job request for repairs, returns and exchanges between customers and Companies.

Create authorisation codes for FOC repairs and free supply of product accessories.

Advice on product specifications, connection requirement, wireless modules configuration, broadcasting stations, signal resolution & strengths, software/ computer code installation.

Manage inbound/outbound calls to Retail Organisations and customers worldwide as necessary.

Manage operational communications between ASCs in UK and product owners.

Manage weekly and monthly reporting of key accounts operations to Group managers.

Assist in knowledge transfer on SAP usage to new assigned staff.

Hutchison 3G Mobile Telecom Network- (Telecommunication) Edinburgh Scotland

Position-Branch Manager March 2007- July 2008 Responsibility Brief -

Manage and supervise all retail sales transactions and general store operations.

Providing administrative, training and sales support to new opening regional stores in Kirkcaldy, Perth, Stirling, Glenrothes, Aberdeen, Carlisle, Fife...etc, as a Subject Matter Expert (SME).

Monitor delivery of set regional sales target quarterly.

Manage and Provide Sales Process Support (SPS) to 7 sales staff.

Sell Call and CUG Tariff Plans to Corporate firms in Edinburgh.

Conduct briefings and progress reporting on Sales figure for store.

Floor worker-Providing training to new staff on tariff and POS processes.

Managing and Processing Business Contract arrangements (Tariff Packages) for Companies.

Conducting credit checks on Customers before tariff and Contract agreement.

Hutchison 3G Mobile Telecom Network- (Telecommunication) Edinburgh Scotland

Assistant Branch Manager Nov. 2006-Feb.2007

Attending to billing enquiries, complains and escalation management.

Processing Contract Phone Plans (CPP) and billing set ups and credit checks.

Daily reconciliation of sales & stocks using internal data system.

Conducting credit checks on Customers before tariff and Contract agreement.

Assist in organising sales promos & other incentives to drive sales for company product.

Conduct in-house training on new product and service launch by company.

Scottish Gas UK- Call Centre Services Energy Supply- Head Office Waterfront Crescent– Edinburgh

Assistant Team Lead -Services Nov. 2005 -Oct. 2006

Responsibility Brief -

Manage and oversee corporate relations with corporate and home owners for gas supplies

Supervise account verification and customer contact files updating posted by agents.

Supervise billing reassessment, payment negotiations on key corporate account.

Over see escalations and complains on monthly direct debit payment scheme & standing orders.

Verify all Magnetic card payment schemes on weekly, fortnightly, monthly etc. Processing online card Payment, Billing Calculations, and Payment adjustments.

Creating refunds on over paid accounts, monthly and on unscheduled billings

Manage company account transfers, relocation, and reconnections

Nicob Construction Limited - Industry (Building and Construction)-Real Estate, Lagos Nigeria

Business Development Manager – Projects April 2004-June 2005

Responsibility Brief - System used MM & BW

Source for building contracts for the company through business relationships and negotiations

Assist in proposal preparation, contract negotiation and bid presentation.

Develop new business platforms for company and promote its technical services

Negotiate for land/site space approval and allocation and build and advertise for re-sale

Finance Administrator -Projects Feb. 2002–March 2004

Assist in Project Cost Evaluation for new and existing building project activities.

Coordinate with finance dept. various budget request & incorporate to quarterly planning.

Perform costing analysis, benchmarking, target costing and planning, prepare cost estimates for construction projects.

Evaluate BID packages of contracts; prepare detailed estimate for labour/materials/equipment/overheads/support services etc... For final pricing on project

Assist in Carry out periodic review on project reports to identify areas of cost improvement

Ministry of Finance & Economic Development- Industry- (Financial Services) Ebonyi State

National Youth Service- Department of loans and Investment July 2000-July 2001

Responsibility Brief- Finance Assistant

Assist in verifying daily accounting entries on department spread sheet.

Assist in processing requirements for loans administration to small businesses

Assist in providing information to small business owners on state investment options and loan facilities

Basic administrative/ clerical works –typing, Mail handling and call management.

EDUCATION AND PROFESSIONAL MEMBERSHIP

Masters of Business Administration- Napier University Edinburgh Scotland –2007

Bachelor of Sciences in Banking and Finance-University of Uyo, Nigeria.1996-2000

Member - Chartered Institute of Marketing. Edinburgh –Scotland 2008

Member- Digital Marketing Institute-Dublin-2015

Attributes and Achievements

Experience in both public and private sector management within the West African region

Excellent corporate relationship, negotiation and administrative Skills

Strong inter-personal and people management skills.

Good research and analytical ability.

Strong writing, oral communication and presentation skills.

Experienced consultant on government and private sector trade relations and legislations.

Experienced consultant on retail trade and the FMCGs market.

Excellent sales and brand management experiences

MANAGED PROJECTS

Project Lead- Supply and Installation of Video Display Screens. Lagos International Airport.2014

Project Lead-Supply and installation of over 1000 Cooling units to MTN base stations.2013

TELECOM –Managed product purchases and coordinated distribution nationwide for sales to MTN (MTN GO BENEFIT SCHEME 2012,2013), ETISALAT and AIRTEL.

FINANCIAL SECTOR – Set up and managed an easy buy scheme for Samsung home appliances via Consumer Loan Credit facilities established with Eco Bank, Diamond Bank, Heritage Bank, Enterprise Bank, Sterling Bank, First Bank, Credit Direct, Accion Microfinance and NPF.2012-2014

OIL & GAS & MANUFACTURING-Working with Legal team, pioneered contract registration processes establishing Samsung Consumer goods as a major facility supply vendor to the following companies -Chevron, NNPC, Mobil Producing, Texaco & Oando Oil and Gas, Coca-Cola, BAT etc...2012-2014

BUILDING AND CONSTRUCTION-Won, managed, and supervised the supply and installation of Samsung cooling systems and information display solutions to various, hotels, churches, real estate and new bank branches construction projects worth over N3billion working with consultants.

PRIVATE AND PUBLIC SECTOR – Working with Partners like Inter -switch (Verve Card Scheme) Nigeria established and managed a Card discount payment scheme nationwide which rewards value to Customers nationwide.2014

Recruited and engaged 28 system integrators for the sale and installation of LG Video walls and other digital solutions nationwide.2015-2016

References to be provided on request….



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