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Marketing Sales

Patchogue, New York, 11772, United States
May 30, 2017

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Kevin J. Nissen

PO Box ** Holtsville, NY ***** 631-***-****

Areas of Expertise

Customer Relationship Management (CRM) solutions, SaaS, Mobile Marketing, Digital Display Ads, Social Media Marketing, Email Marketing, SEM and SEO, SERP page manipulation

Professional Experience

Local Media Solutions – Melville, New York 11/2015- PRESENT

Marketing Director/Major Accounts Manager

•Developed marketing plans and programs for services in portfolio to obtain, defend and increase company’s market share

•Prepared an annual budget of more than $150,000, scheduled expenditures, analyzed variances, and initiated corrective actions to achieve annual financial objectives

•Developed marketing collateral including copywriting to assist sales team in client presentations

•Conducted recruiting and training programs for new hires to safeguard the company’s steady growth

•Managed a team of 4 marketing specialists tasked with market research and data analysis to improve companies profitability and market share

•Utilized CRM software to monitor and improve staff productivity

•Implemented mobile platform strategy to incorporate digital display ads onto phone and tablet devices

•Developed enterprise-wide corporate communications newsletter, corporate strategy briefings, and progress initiatives to maintaining ongoing connections with existing and potential clients as well as create awareness for employees

Dex Media – East Meadow, New York 7/2011- 11/2015

Marketing Consultant

•Produced complex advertising programs utilizing multiple media platforms to expand client market share.

•Developed projects with over $1.2 million annual revenue to ensure companies steady growth and development

•Generated over 175 new B2C operations to ensure continuous increase in the company’s revenue and foot print on the market

•Collaborated with clients to provide strategic and tactical partnership to effectively deliver projects and ensure client retention

•Forecasted bi-weekly, quarterly, and annual sales productivity to project company’s potential growth and develop strategy to continuously meet the estimates

•Managed the largest accrual of Google Adwords clients in region with digital spend over $43,000 monthly

Technology Skills, Microsoft Office (Word, Excel, Outlook, and Power Point), Google Adwords, Google Analytics, Hootsuite, SERP Page Manipulation, Source Code Analysis

Professional Activities and Awards

“Best in Class” Award for outstanding sales achievement

“Most Valuable Person” Award for exceeding annual quota

“Top Gun” Award for exceeding forecasted performance

Ranked in top 5% of marketing consultants nationally

Sales Excellence Award Trip Winner - 2013 Las Vegas, 2014 Punta Cana, 2015 Atlantic City

Education and Credentials

Bachelor of Arts (2009)

State University at stony brook – Stony Brook, New York

(Major - History, Minor Psychology & Biology)

Master of Science (2011)

Dowling College – Oakdale, New York

(Major - Education)

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