SULTAN MOHIDEEN

Contact No: 050-***-**-** Email ID: ac0jd3@r.postjobfree.com

PROFESSIONAL SYNOPSIS

Prestigious Pharmaceutical Marketing Leader, Registered Pharmacist with MBA and UK Certified Trainer with over 20 years of experience in UAE pharmaceutical sector. Possessing multi-tasking broad ranging expertise in Pharmaceutical Marketing & Sales Strategy, Operations, Brand Management, Brand Specialist, Brand Training & Development, Recruitment, Event Coordination, Retail & Wholesale and Handling Regulatory affairs.

Being greatly exposed to multi-cultured business environments in diversified therapeutic product sectors such as Gynecology, Pediatric, Dental, Derma and ENT. Well-polished brand ambassador with an excellent knowledge and relation with Key Opinion Leaders in Hospitals & Pharmacies of UAE.

Now seeking career progression as Medical Sales Manager Pharmaceutical Industry with a progressive company based in UAE.

KEY COMPETENCIES

A proven track record for exceeding all sales & marketing targets, branding market leading products, brand promotions, new product launches and facilitating lucrative transitions to new markets & responsive to customer expectations.

Possess exceptional managerial, leadership and motivational skills; proven ability to quickly build rapport, establish trust, train and motivate people of all levels - staffs, senior medical professionals - through effective training & coaching Programs, communication and personal interaction.

A proven performer who moves from vision and strategy to implementation and follow-through. Proactive; consistently identifying areas for improvement and re-aligning strategies to meet organization goals.

Vast exposure and experience at regional level in Pharmaceutical sales, marketing, above and below the line brand management, events including promotional campaigns, Sales-Presentations Awareness, Product seminars and Trade shows.

Proven ability to increase market share, Effective Channel Management developing and implementing sales strategies. Dedicated team player with a high degree of professional integrity and participative management approach, driving Medical Representatives, Sales teams and maintaining sales best practices.

Well conversant with Marketing & Sales strategies and Regulatory affairs prevalent in UAE.

SKILLS SUMMARY

Brand Loyalty & Corporate Image

Budgeting & Sales Forecasting

Cross-Cultural Work Environments

Distribution Channel Management

Event Management

Expert Product Knowledge

Market Research & Analysis

New Product Launches & Management

Regulatory Affairs

Recruitment & Training

Regional Level Sales & Marketing Management

Retail & Wholesale

Strategic and Tactical Sales Planning

Team Leadership

KEY ACHEIVEMENTS

Awarded CEO’s Team player of the year – 2011

Attained abroad trip to Turkey for Sudocrem Brand Training – 2013

Developed and designed core marketing brochures for Bio-Oil and Olbas

Launched market prominent Skin Care range - Bio Oil, Hair Supplement Range – Nourkrin, Pediatric Range, Infacol & Olbas and Dental Ranges – Gum Hali control ranges, Orthodontic ranges and Pediatric ranges.

Trend setter in branding of market leading brands- Sudocrem, Infacol, Olbas, Bio Oil and Nourkrin.

SELECTED PROFESSIONAL SKILLS

REGIONAL TRAINER – Sara Trident Emirates Dubai June 2013 – Present

Joined the company as a Senior Medical Representative in 2008 and Promoted in 2013 as a Regional Trainer with additional responsibilities as a Brand Specialist, Team Leader, Event Coordinator and Sales & Marketing Coordinator handling brands like Bio-Oil, Nourkrin, Palmer’s, Permea Plus, Gum, Olbas, Infacol and Sudocrem.

REGIONAL TRAINER

Convey brand awareness to all stake holders and position the company as a knowledge “Source” partner.

Develop and Conduct various Brand Awareness and Motivational trainings for Medical Representatives, Sales Executives and Promoters.

Build up, Deliver and Evaluate Training Programs and Curricula so that the Know-How, Skill, and Performance of concerned employees meet the organization’s current and future requirements.

Maintain excellent business relationship with Key Customers (Aster, Boots, Bin Sina, Life, Al Manara-AD, etc.) & their Training Department to tap all opportunities. Ensure that trainings are conducted Efficiently and Cost-Effective, in accordance with the organization’s policies and standards.

Brand Training & Promotions Conducted:

In Hospitals for Doctors, Midwifes/Nurses during CME hours - Derma Centre-Al Safa-Dubai, Al Ain Government hospital, Al Noor Hospital-Al Ain, Chromewell Hospital- Al Ain, GMC hospital- Ajman Khorfakan government hospital and Umm Al Quwain government hospital.

In Community Pharmacies - Aster, Boots, Bin Sina, SuperCare, Life, United, Lulu, Planet,

Bin Moosa-Fujairah, Al Manara-Abu Dhabi, Medicine Shoppe-Abu Dhabi, and Al Ain Phy-Al Ain etc.

BRAND SPECIALIST

Entirely responsible for constantly Updating and Optimizing Product Portfolio.

Advice management on New Brand Opportunities and support price positioning analysis with pricing department.

Maintain a continuous, up-to date dialogue with Regional Teams on Product and Initiative launches.

Maintain knowledge of New Developments in anticipating potential negative and positive impacts on the business and adapt appropriate strategy.

REGIONAL TEAM LEADER

Lead and Direct a team of Medical Representatives in planning call cycles work with them on filed calls and keep a close watch on medical detailing effectiveness. Highlight key areas for improvement.

Recruiting suitable new candidates for vacant medical detailing positions.

Provide an effective and inspirational leadership to the team members through Regular Training, Motivation and Performance Appraisals in order to achieve the set targets in sales volumes.

Conduct Analysis of field deployment in line with sales objectives and sales team feedback.

REGIONAL EVENT COORDINATOR

Successfully launched Skin Care range “Bio Oil” & Hair Supplement range “Nourkrin” in 2013

Plan, Organize and Conduct CME programs, Brand Promotional Events and Exhibitions.

Conducted CME program “Hair Loss: Causes & Treatments ” for Doctors and Pharmacist

At Royal Le Meriden- Abu Dhabi, for the region of Abu Dhabi and Al Ain- 2013

Conducted CME program “Derma Conference Dubai ” for Doctors and Pharmacist

At Grand Hayat-Dubai, for the region of Dubai, Sharjah and Northern Emirates- 2013

Conducted CME program “Female Scalp Hair Loss” for doctors and pharmacist at Royal Le Meriden - Abudhabi-2016

ACHIEVEMENTS

Launched Skin Care Range and Hair Supplement Range-2013

Achieved annual sales target with growth rate of 85.70% in 2014

Accelerated growth of Hair Care Range by 53% in 2015

SENIOR MEDICAL REPRESENTATIVE - Sara Trident Emirates Dubai May 2008 - May 2013

Planned and conceptualized various strategies to achieve business goals aimed towards the growth in business volumes as well as profitability while analyzing market trend, competitor’s strategies and proceeding.

Created & Executed a territory business plan focused on generating sales. Planed daily, weekly and monthly work schedules.

Conducted brand promotions and product meetings regularly with potential clients and shared technical knowledge with Medical Professionals, Chemists, and Doctors.

ACHIEVEMENTS

Awarded CEO’s Team player of the year award 2011

Achieved annual sales target with growth rate of 58.24 % in 2009

Launched Infacol & Olbas Oil Children

PHARMACY MANAGER - Lulu Pharmacy Ajman- Lulu Hypermarket April 2005 - April 2008

Managed a team of Pharmacist, Assistant pharmacists, Accountant & Store Assistant.

Selected, priced, merchandised and submitted reports of goods sold in the variety store.

Conducted annual purchases and managed inventory.

ACHIEVEMENTS

Achieved an average Net Profit of 19%

Introduced door to door delivery system in order to afford better customer service

Maintained “zero expires” of products in the outlet for all the three years

PREVIOUS EMPLOYMENT HISTORY

Pharma Manager

Saba Medicines & Medical Services Est., Abu Dhabi.

Jul 2003 - Mar 2005

Store In charge

Pharmacist & Senior MR - Al Amry Medicals, Abu Dhabi

Aug 2000 - Jun 2003

Pharmacist

Julphar Drugs Store (Pharmacy Division)Dubai & Sharjah.

Dec 1996 - Jul 2000

ACADEMIC QUALIFICATIONS, CERTIFICATIONS & LICENSES

MBA in international Business – Annamalai University, Al Hilal Education Institute, Sharjah, UAE

B.Pharm-Bachelor of Pharmacy- Registered Pharmacist (MOH-UAE).

UK certified trainer (level 3 Award in Education and Training by CIEH-England).

Certificate of Completion “Advance Product Management Professional” Workshop Conducted by “Institute of Product Leadership” Bangalore, India.

Valid UAE driving license.

ADDITIONAL TRAININGS

“Understanding Client behaviors and management”, conducted by Ozer Koc, Turkey - 2013

“Public speaking” (How to Communicate with Excellence) conducted by Bishal Sarkar, Bangalore - 2012

“Selling and merchandising skills”, “customer service and personal development”, conducted by Advantage International, Dubai, UAE – 2001

“Selling skills” conducted by Nadia Training Institute- Abu Dhabi, UAE – 1999

PERSONAL INFORMATION

Technical Skill: Proficient in MS-Office

Languages: English, Hindi, Tamil & Malayalam

Visa Status: Employment

Interests: Reading, Swimming & Travelling

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