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Marketing Manager

San Diego, California, United States
May 30, 2017

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Holly S. Smith Peterson

Multimedia Content Strategist


Summary of Qualifications

Experienced content strategist, writer, editor and designer of projects for international and regional multimedia publishers, news services, businesses and websites.


• Able to create cross-platform content for varied markets and clientele

• Experience creating and working within AP and unique house style formats

• Experience creating comprehensive editorial calendars, project budgets and work timelines

• Experience working with clientele in all major industries to create strong branding campaigns

• Able to create and relate stories about clients and businesses to reach target audiences

• Able to work under tight deadlines in a fast-paced environment

• Background of effective leadership experience

• Strong relationships with local, regional and national media


Multimedia Content Strategist, Writer, Editor & Designer - 1991 to present

Responsible for writing, editing, designing and coordinating content for multimedia articles and programs, print and marketing packages, book projects, website and social media copy, and PR campaigns for regional and international companies, agencies and online news feeds.

Articles have appeared in: The Seattle Times, The International Examiner, Business Examiner, ShowCase Media Magazine, South Sound Talk, Thurston Talk, The Cincinnati Enquirer, The Cincinnati Post, The Kentucky Post, The New Zealand Picton Paper, AAAPlus Travel Magazine, Gig Harbor Life, Kitsap Sun, and on multimedia sites and channels for numerous regional, national and international media, businesses, agencies and organizations.

Book projects: Oxford University Press: Aceh: Art & Culture; Rand McNally: Islands, Mountains; Random House: Fodor’s Australia, Fodor’s Bali & Lombok, Fodor’s Belgium & Luxembourg, Fodor’s Family Adventures, Fodor’s Great West, Fodor’s Indonesia, Fodor’s Ireland, Fodor’s National Parks, Fodor’s Pacific Northwest, Fodor’s Seattle, Fodor’s Seattle Shopping Guide, Fodor’s South America, Fodor’s Southeast Asia; Sierra Club Books: Adventuring in Indonesia; Periplus Books, Singapore: East Malaysia, West Malaysia, Java & Bali; Prentice Hall/Trav’Bugs Singapore: Indonesia; National Textbook Company: How to Bounce Back Quickly After Losing Your Job; Online Guides: Iceland; Ghana, Benin & Togo

On-site Contract Work

On-Call Copy Editor, Tacoma News Tribune, July 2015 to April 2017

Edited print and online regional news and international wire stories for The News Tribune and The Olympian, posted articles and multimedia pieces online for both publications, worked with McClatchy content teams to create accurate, newsworthy print and online packages.

Reporter, Business Examiner Media Group – January 2010 to January 2015

Wrote, researched and edited print and online articles, columns and features, took photos, advised on graphics, spoke at industry events.

Co-Host, Writer, Producer, South Sound Business Report – July 2010 to July 2013

Hosted TV show, wrote scripts, coordinated guests, scouted locales, assisted in production and editing of programs on business topics ranging from government relations, industry and technology to agriculture, aviation, education and adventure.


Society of Professional Journalists: 2012, Environmental Reporting, 2nd place

(South Sound shellfish industry)

Society of Professional Journalists: 2011, Health Reporting, 1st place

(Joint Base Lewis-McChord returning soldiers’ mystery health issues)

Society of Professional Journalists: 2011, Environmental Reporting 2nd place

(TransAlta coal plant closing)

International Association of Business Communicators: 1990, Bronze Quill Award

(Fashion marketing project for The Cincinnati Enquirer).

Additional Experience

Executive Editor, International Examiner (Seattle) - 1996 to 1997

Responsible for editorial department management, including hiring and overseeing reporters, photographers, copy editors and other staff; creating editorial calendars and budgets; assigning articles; collaborating with area companies and nonprofits for community service.

Publication designer, Harvey Whitney Books, Inc. (Cincinnati) - 1993-1995

Created layout for monthly industry periodicals, books and promotional materials, working with the editorial and production teams to meet size and cost parameters as well as strict deadlines.

Copywriter, The Cincinnati Enquirer - 1989 to 1991

Wrote and collaborated on design for multimedia advertising and marketing publications of, as well as wrote broadcast copy for, The Cincinnati Enquirer and The Cincinnati Post, plus many of their business and ad clientele.

Copywriter, The American Automobile Association - (Cincinnati) 1988 to 1989

Wrote and collaborated on design for multimedia advertising and marketing publications for AAA, as well as many of the company’s national and international clientele and partners.


The Ohio State University B.A. Journalism. Minor: Advertising.


Available upon request.

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