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Sales Marketing

Hickman, Nebraska, 68372, United States
May 30, 2017

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Richard D. Meyer

***** *. **** ****** ******: 208-***-****

Hickman, NE 68372 E-mail:

Senior Executive Management

President National Marketing Director Marketing Manager

Accelerating profitable growth across developing and/or emerging markets

Forward-looking leader and visionary strategist with more than two decades of senior management experience and a track record of distinguished performance in the areas of operations, sales, and corporate development.

Proven catalyst for change and an expert in the delivery of sustainable organizational growth through transformation, process re-engineering and operational improvements that have maximized productivity and improved profitability.

Licenses include: Life Insurance, Annuities, and Series 63 Securities.

Critical Competencies

Driving Innovation Strategic Business Planning Capitalization Sales Management Budget Management Quality Assurance Competitive Analysis New Product Development (NPI) / Launch Capitalization

Cost Reduction Profit / Loss (P&L) Investment Management Risk Management Brand Strategy Brand Positioning Business Development Strategic Alliances Contract Negotiation Operations Management

Start-Ups Acquisitions Investor Relations

Technically savvy; proficient in MS Word, Excel, PowerPoint, and Outlook

Professional Experience

Unified Sales Agency – Hickman, NE 2016 – Present

A start up organization that has partnered with more than 200 insurance companies in order to help consumers purchase the homeowners, auto, fire, crop, life and health insurance they need at a price they can afford.

Co-Founder (2016-Present)

Key contributor to the successful launch of a start-up insurance agency. Single-handedly raised more than $225,000 of the total $250,000 in seed equity required through sourcing and calling on high-net worth individuals with an interest in putting their money to work. Significantly increased sales through the revamp of the sales process.

Self-Employed (1 Year Contract) 2015-2016

Contracted by USAlliance Corporation to lead an $8 million capital fundraising project. Called on 1,799 current investors within a 12-month period. Developed all marketing tools, weekly reports, training material and assigned quotas to producers.

Proven Success

Top ranked sales producer with more than $3.2 million in sales in ten months.

Exceeded fundraising goal by $500,000 as a result of exceptional relationship building skills.

Increased production by $400,000 in Nov. 2016 through the implementation and launch of scheduled EFT commitments. This innovative sales method has significantly increased production particularly after harvest when cash is plentiful.

Midwest Holding Inc. – Lincoln, NE 2002 – 2015

A Nebraska holding company that raised $11 million from 4,400 residents for the purpose of building and developing not only a successful holding company, but also a life insurance company to serve residents of the state.

National Marketing Director / Recruiting Director

Direct Reports: 154 – 1st Level Managers and Up

Sales Budget $20 Million Expense Budget: $2.5 Million

Planned, directed, and managed all marketing strategies, functions, policies, objectives and initiatives including E-commerce

/ website management, direct to consumer marketing, B2B marketing / advertising for all channels and business units. Managed and built reciprocal relationships with new and existing industry partners, organizations, and other key stakeholders. Identified, prioritized, and developed new marketing strategies to obtain maximum sales volume and profitability while maintaining Company reputation.

Proven Success

Increased early phase production efforts through extensive staff sales training; expansion into six additional states; and conducting ‘Goodwill Calls’ (unplanned visits with stakeholders).

Catapulted production from zero (0) to $150,000,000 while at the same time increasing client satisfaction through consultative / solution sales.

Networked through industry contacts, association memberships, trade groups and outside employees which resulted in rapidly growing staff from 17 to 300.

Successfully drove client acquisition efforts from zero (0) to 4,200.

First American Capital Corporation – Topeka, KS 1997 – 2002

A public company headquartered in Topeka, Kansas with 4,000+ shareholders. Its primary subsidiary is First Life America Corporation, a Kansas domiciled life insurance company that offers life insurance and annuity products.

National Marketing Director (2000–2002)

Direct Reports: 127-1st Level Managers

Sales Budget: $25 Million Expense Budget: $4 Million

Led 127 Managers to grow their areas and increase revenue. Mandated highly effective cost systems that resulted in significantly reduced expenses. Organized and presented at companywide sales trainings and recruiting events. Developed new marketing channels in targeted states.

Proven Success

Boosted sales from $45,000,000 to $150,000,000 by setting up subsidiary agencies including 800 independent marketing firms.

Implemented an internal management training program that maximized existing wealth of experience and engaged staff.

Developed marketing channels in three states which produced an additional $3,000,000 in revenue.

Executive Sales Director (1999–2000)

Direct Reports: 6-1st Level Managers and 48 -2nd Level Managers

Sales Budget: $10 Million Expense Budget: $1.7 Million

Promoted to lead the knowledge transfer, oversight, and execution of the sales methodology amongst four District Managers and six District Areas. Developed and implemented a companywide recruiting guideline and manager training system. Coached, mentored and inspired other, less experienced Executive Sales Directors which helped them to build their areas.

Proven Success

Awards include: Top Producer Award in 1999 and 2000 with more than $24,000,000 in production, Top Recruiter for 1999, 2000 having personally recruited 12 new sales representatives and assisted with an additional 17 in my area, Top Executive Sales Director Region in 1999,2000, and 2001 having produced more than $24,000,000.

Member of the Chairman’s Council and the Million Dollar Club in 1999, 2000, and 2001.

10 of 12 of my recruits were promoted into management roles (2 Executive Sales Directors and 8 Directors of Area Development).

Director of Area Development (1998–1999)

Direct Reports: 10 - Sales Representatives

Sales Budget: $3 Million Expense Budget: $400,000

Initially recruited to serve as Sales Consultant but was quickly promoted to Director of Area Development and charged with corporate and profit center operations which included planning, marketing, sales, human resources, as well as administrative functions. Trained new and existing sales representatives and organized and presented at weekly meetings and seminars.

Top 10 ranked producer nationwide in Production and Recruiting.

Awards include: Top Recruiter with 10 new Sales Representatives, Top Director of Area Development for producing more than $4,000,000 in sales, and highest customer satisfaction rating for the company (93%).

Trained and developed two sales representatives that were later promoted to Directors of Area Development.

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