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Marketing Automation Manager

Location:
Los Angeles, California, United States
Salary:
Negotiable
Posted:
May 30, 2017

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OBJECTIVE

A Campaign Execution Manager focusing on Email Marketing and Automation

SUMMARY OF QUALIFICATIONS

Modern marketer with the skills and ability to increase revenue and optimize campaign performance by leveraging technical, business, management, and marketing expertise.

5 years experience in digital marketing and client services

Provide consultation and recommendation for developing and optimizing marketing plans and strategies by implementing marketing automation best practices including personalization, segmentation, automated email routing, dynamic content

Proficient in online marketing processes, metrics and analytics

PROFESSIONAL EXPERIENCE

2012 to present

Santa Monica

California

UBM Americas

Email Marketing Automation Manager

Supervising the process of executing email marketing campaigns along with maintaining timely reporting and documentation of email campaigns.

Optimizing email marketing performance by implementing marketing automation best practices, template management operation, A/B testing, dynamic content, quality assurance, email lifecycle management, personalization.

Played instrumental role in transitioning the email marketing process from batch & blast to marketing automation by running new trends in marketing technology.

2010 to 2012

Beverly Hills

California

Best Health Care Medical Group Inc.

Online Marketing Specialist and Front-End Developer

Optimizing websites and web pages by using HTML5, CSS3, JavaScript & JQeury.

Implementing email marketing, digital newsletters, blogs and online articles.

Graphic Design: Books, magazines, brochures, fliers and medical pamphlets.

2001 to Present

Freelance

AriaCyber Inc.

Online and Digital Marketing

Consulting and implementing online marketing, social media marketing for B2C and small businesses.

Manage domain reputation, IP warming, ESP/STMP services.

Optimize emails and web pages for mobile devices.

Develop, implement Social media and SMS marketing.

Multi-channel and campaign performance optimization.

EDUCATION & CERTIFICATION

2011-2016

Cal State University of Dominguez Hills – MBA (2016 - in progress)

DeVry University – Technical Management - Multimedia Design and Development Bachelor Degree (2012 -2014)

Oracle Marketing Cloud Academy – Eloqua Certificate (2015)

Cal State University of Dominguez Hills - Certificate of completion

HTML and Website Design (2011)

TECHNICAL SKILLS

5 years’ experience in leading all aspects of email marketing and marketing automation from creating, implementing and optimizing complex email programs to meet business goals

Proficient in working with complex database marketing, and CRM technologies specifically; Eloqua/Oracle and Salesforce.

Advanced knowledge of HTML/CSS, responsive design, ISP and email environments, and SQL.

CHARACTERISTICS

Motivated, learns quickly, assimilates information easily and can easily adapt to more complex information processing and new environment

Efficient in utilizing numerical data in decision-making, move quickly to make reasonable decisions, relative to facts known at the time

Achievement-oriented with ability to work independently as well as build effective working relationships with cross-functional teams

Excellent organizational and prioritization skills with ability to think strategically, creatively, and analytically

Excellent verbal, interpersonal, and written communication skills

Self-directed, capable of staying on track and pursuing solutions without supervision

Positive attitude and ability to operate in very fast paced environments with ambiguity; requires being scrappy

ACCOMPLISHMENTS AND AWARDS

Lead of Web Design: Selected by DeVry University as a lead of design group for redesigning Sherman Oaks Chamber of Commerce website.

Honor Student. DeVry University Dean’s list in 2012.



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