JENELLE

BENOIT,

MBA

ac0grh@r.postjobfree.com

LINKEDIN

JENELLE

BENOIT

LOS

ANGELES,

CA

MOBILE:

818-

599-

1783

TEAM

LEADERSHIP

INTEGRATED

MARKETING

PRODUCT

MANAGEMENT

BRAND

DEVELOPMENT

STRATEGIC

PLANNING

EXECUTIVE

SUMMARY:

Dynamic

executive

leader

with

15+

years

of

strategic

marketing,

brand

and

product

management

experience;

launched

multiple

million

dollar

global

campaigns

with

successful

mix

of

traditional

and

new

media;

experience

directing

large

and

small-

scale

events

Proven

experience

building

global

brands

and

executing

integrated

marketing

campaigns

in

highly

competitive

markets

Highly

strategic

thinker

who

can

articulate

a

vision

to

lead

both

companys

and

products

in

a

global

marketplace;

able

to

bring

positive

disruption

while

still

following

core

goals

Data-

driven

approach

to

building

products

and

marketing

campaigns;

leveraging

market

research

and

customer

data

to

form

actionable

insights

and

targeted

marketing

plans;

outstanding

communication

and

presentation

skills

Demonstrated

international

experience

successfully

working

with

foreign

cultures

and

developing

strategic

partnerships

PRINCIPAL

AREAS

OF

EXPERTISE:

Marketing

Strategy

&

Planning

Email

Marketing

SEO/

SEM

Brand

Development

Agency

Management

Advertising

Digital

Marketing

Consumer

Behavior

Insights

Media

Planning

Lead

Nurturing

Data

Visualization

Content

Marketing

Promotions/Events

Google

Analytics

UX

Optimization

EXECUTIVE

CAREER

ACHIEVEMENTS:

GLOBAL

EAGLE

ENTERTAINMENT

Developed

inventive

promotions

and

positive

international

media

relations

to

increase

brand

and

product

awareness

and

interest

(brand

share

increased

35%

within

first

6

months);

Controlled

annual

marketing

budget

of

$8M

achieving

20%

annual

efficiencies;

Assembled

company's

marketing

team

from

the

ground

up

to

service

international

offices

and

customers

worldwide

YAHOO!

Launched

the

digital

Travel

magazine

with

100%

inventory

sold,

developed

thought

inaugural

leadership

events,

published

trade

articles

and

organized

trade

events

promoting

ad

products

LOS

ANGELES

TIMES

MEDIA

GROUP

Spearheaded

the

design

and

execution

of

an

integrated

marketing

strategy

promoting

e-

commerce

products

and

applications

for

LA

Times

Shop

producing

$5MM

in

annual

revenue

and

250K+

customers;

created

the

go-

to-

market

strategy

promoting

Zetabid

(a

subsidiary

created

to

assist

in

sales

of

distressed

real

estate),

with

annualized

first

year

transactions

of

over

$200MM

PROFESSIONAL

EXPERIENCE:

GLOBAL

EAGLE

ENTERTAINMENT

DIRECTOR,

GLOBAL

MARKETING

&

COMMUNICATIONS

2015

-

2016

SECTOR:

AVIATION

IN-

FLIGHT

ENTERTAINMENT

&

CONNECTIVITY

LOS

ANGELES,

CA

Responsible

for

shaping

the

corporate

branding

strategy

including

brand

identity

and

voice,

mission

statement,

core

values

and

established

brand

guidelines

Led

the

companys

marketing

efforts

by

developing

and

implementing

strategies

to

strengthen

the

companys

market

presence

through

proper

positioning,

content

marketing

and

advertising,

transforming

the

company

into

a

prestigious

international

leader

Headed

companys

communications

activities,

cultivated

relationships

with

high-

profile

media

outlets

and

foreign

press,

wrote

and

distributed

press

releases

and

secured

media

interviews

with

the

companys

thought

leaders

Planned

and

executed

over

30

domestic

and

international

events

annually

including

trade

shows,

industry

conferences

and

private

meetings,

working

within

budgets

of

$10-

600K

and

attendance

of

30-

2000;

coordinated

logistics

and

operations,

managed

booth

design,

floor

planning,

on-

site

support

and

budget

management;

launched

new

automated

programs

to

reserve

private

meetings,

manage

reservations

and

secure

accommodations

Implemented

campaign

measurement

tools,

established

KPIs

and

improved

marketing

operations

Provided

marketing

and

PR

support

for

product

launches

with

airline

clients

in

Asia,

Europe,

Middle

East

and

U.S.

Brainstormed

with

product

managers

to

develop

advanced

marketing

strategies

for

all

new

and

existing

products

Led

a

cross-

functional

team

through

the

product

development

lifecycle

and

strategic

planning

functions

for

a

new

release

of

a

connectivity

product,

generating

over

$10M

in

sales

STRATEGIC

MARKETING

CONSULTANT

2014

-

2015

SECTOR:

CONSULTING

LOS

ANGELES,

CA

Yahoo!,

served

as

the

architect

of

all

strategy,

position,

and

execution

planning

for

marketing

initiatives

promoting

Yahoo

advertising

to

a

global

community

of

corporations

and

ad

agencies;

led

the

development

of

integrated

B2B

initiatives

designed

to

expose

client

stories

to

the

market,

drove

increased

awareness

and

advertising

revenue

from

outbound

communications,

programs

and

sales

tools

J2

Global,

introduced

a

formal

process

for

brand

marketing

and

operations

to

support

the

mergers

of

newly

acquired

companies

specializing

in

Australia

and

Japan

markets;

increased

conversion

rates

2x

for

e-

commerce

website

after

integrating

web

portal

in

the

first

30

days;

exercised

supervisory

authority

over

a

cross-

departmental

team

of

professionals

while

leading

all

vision,

strategy,

and

direction

for

international

marketing

projects

LOS

ANGELES

TIMES

MEDIA

GROUP

MARKETING

MANAGER

2007

-

2013

SECTOR:

MEDIA/

ADVERTISING

LOS

ANGELES,

CA

Oversaw

a

portfolio

of

advertising

products

with

responsibility

for

developing

sales

collateral,

RFPs,

presentations

and

email

marketing;

identified

new

product

opportunities;

established

product

roadmaps

including

pricing

and

education

Exceptional

skill

in

creating

innovative

media

strategies

for

advertisers

utilizing

multiple

marketing

channels

Engaged

in

extensive

market

research

to

identify

and

track

industry

trends

and

consumer

behavior

to

establish

customer

segments

and

design

strategic

marketing

campaigns;

monitored

campaign

analytics

to

improve

KPIs

Developed

partnerships

and

affiliate

marketing

agreements

generating

over

$15M

in

increased

annual

revenue

Effectively

managed

all

B2C

marketing,

promotions,

sales

enablement

and

activation

of

the

companys

annual

consumer

Travel

Show,

securing

over

$4M

in

corporate

sponsorships

and

over

25,000

attendees

Spearheaded

companys

first

social

media

and

influencer

campaigns

inclusive

of

Facebook,

Twitter

and

Instagram

increasing

online

traffic

40%

in

the

first

year

COUNTRYWIDE

HOME

LOANS

SENIOR

ACCOUNT

MANAGER

2005

-

2007

SECTOR:

FINANCIAL

PRODUCTS

LOS

ANGELES,

CA

Captured

the

distinction

of

National

Division

Sales

Leader,

with

an

average

monthly

volume

in

excess

of

$10MM

Effectively

managed

all

facets

of

regional

marketing

and

lead

generation

planning

and

execution

Introduced

a

series

of

process

improvements

that

secured

significant

gains

in

customer

service

and

client

relationship

management

across

the

enterprise

WMC

MORTGAGE

(A

SUBSIDIARY

OF

GE

MONEY)

SENIOR

MARKETING

SPECIALIST

2003

-

2005

SECTOR:

FINANCIAL

PRODUCTS

BURBANK,

CA

Supervised

the

creation

of

marketing

content,

creative

assets,

copy

and

sales

materials

maintaining

consistent,

high

quality

message

and

presentation

Spearheaded

marketing

campaigns

and

media

schedule;

Organized

launch

and

promotional

events

Managed

product

launches,

e-

Commerce

platform

development,

and

designed

an

internal

sales

resource

portal

Managed

website

redesign

and

reengineered

lead

generation

process

resulting

in

140%

increase

in

leads

HILTON

HOTELS

CORPORATION

BRAND

COMMUNICATIONS

COORDINATOR

2000-

2002

SECTOR:

HOSPITALITY

BEVERLY

HILLS,

CA

Worked

in

partnership

with

agency

to

launch

and

manage

global

branding

and

PR

campaigns

including

press

releases,

media

relations

and

brand

placement

Designed

corporate

brand

guidelines

and

standards

for

hospitality

operations

introducing

new

corporate

identity,

voice

and

messaging

Aligned

with

marketing,

creative,

licensing,

public

affairs

&

other

internal

teams

to

promote

brand

consistency

EDUCATION:

University

of

Redlands

MBA

(Magna

Cum

Laude)

Mount

St.

Marys

University

BA,

Marketing

&

Management

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