Kaylon

Alexander

Relocating to Dallas, TX in May, 2017

Phone: 330-***-****

Email: ac0gjd@r.postjobfree.com

Work Experience

** ***** *****, *****, **, 2013-Present

Independently over $12,000 in sales of fashion items, mostly online. My duties primarily include; creative direction, marketing and branding strategy, apparel & graphic design, and website optimization. Boys & Girls Clubs of the Western Reserve, Akron, OH, 2017-Present While interning at the Boys & Girls Clubs, I significantly increased their following and engagement on social media (Twitter, Instagram, and Facebook), working with their Development Coordinator & CEO to design and implement a social media strategy. Other duties included; leveraging social media analytics to gain insight on target donors, website optimization, create advertisements and signage, and write press releases. Leadership Activities

Black Male Leadership Initiative funded by The Lebron James Family Foundation College of Education & The University of Akron College of Business Leadership Institute, Akron, OH, 2014-Present

Mentored three tenth grade African American male students at Akron East High School. I met with them weekly and did several activities to be the help that they needed to succeed academically and socially. Education

-University of Akron, Akron, OH (Bloomberg’s Top 50 Business School)

-Integrated Marketing Communications Bachelor of Business Administration (B.B.A.) Degree

-GPA: 3.1 on a 4.0 scale -Graduated: May 12th, 2017

-Relevant Courses: Integrated Marketing Communications, Marketing Research, Buyer Behavior, Essentials of Marketing, Marketing & Sales Analytics, Media Strategy, Creative Lab, & Digital Marketing Projects

Google Online Marketing Challenge, 2017

-Created a plan to drive more traffic towards a local company’s website. My duties included: leveraging SEO, Keywords, and SEM.

Marketing Capstone Project, 2017

- Along with four others, created a plan to raise engagement and memberships amongst college students for a local rock climbing gym. My duties included: Conducting research, leveraging storytelling (communicating the brand), and presenting the project with two others. The client chose our group and we placed first for the project. Razorfish, 2016

-Participated in Razorfish’s annual digital marketing competition preparing a proposal and presentation for developing solutions for the GoPro Karma using digital marketing tools. Recognition

President’s Education Awards

Program, 2014

-Acknowledged by U.S. Secretary of

Education, Arne Duncan, and President of

the U.S., Barack Obama, for

Outstanding Academic Achievement

Social Media

Marketing Research

Self-starter

Branding & Storytelling

SEO & SEM

Critical thinking

Writing

Graphic Design

Team Player

Skills

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