Kara M. Hamilton

**** ********* ******, **********, ** 40241

Cell: 502-***-****

ac0fgy@r.postjobfree.com

SUMMARY

Seasoned Marketing Director with a comprehensive background managing highly effective communication

campaigns that supported key sales, marketing and stakeholder engagement objectives

SKILLS

Branding/Communication Trade Show Management

Sales Strategy and Support Public Relations Strategy

Digital Marketing Go to Market Strategy and Promotions

Website Strategy and Content Support Market Research and Analysis

Lead Nurturing and Campaign Development

EXPERIENCE

Marketing Director, 12/2015 to 04/2017

Equian Louisville, KY

Equian is a leading payment integrity company providing solutions to providers of healthcare and property &

casualty. Equian provides a range of solutions including pre-payment and post-payment recovery services,

generating hundreds of millions in savings for customers.

Responsibilities

Identified, developed and evaluated marketing strategies based on knowledge of company objectives

and market trends

Collaborated with marketing and communications teams on standardization, design and production of

marketing materials

Provide leadership and direction on corporate brand initiatives

Analyzed performance of all marketing programs to identify the best opportunities for optimization

Supported annual sales of over $32 million through strategic marketing campaigns which meet

performance goals, budget and schedule

Designed and created marketing collateral for corporate sales executives, account directors and trade

shows

Wrote, proofed and edited sales proposals, Request for Proposals, and correspondence

Implemented and evolved high-impact strategies to target new business opportunities and new markets

Maintain strong understanding of competitive landscape

Delivered exceptional account service to strengthen customer loyalty

Marketing Director, 07/2008 to 12/2015

Trover Solutions Louisville, KY

Trover Solutions, Inc. was the leading independent provider of comprehensive cost containment services and

software to the private healthcare payer and property & casualty industries. Trover provides a wide range of

cost containment solutions including insurance subrogation, overpayments recovery, clinical bill auditing, and

litigation management. Trover and Equian merged in 2015 and company took on Equian branding.

Responsibilities

Lead all marketing efforts including branding, sales support, CRM/Sales pipeline reporting, trade show

and association participation and Web presence

Supported multi-line sales staff with marketing needs anticipated through understanding the client

workflows and providing insights and recommendations

Maintain corporate marketing collateral, Web and social presence, and online publications

Created an official company page on Facebook, Twitter and LinkedIn to facilitate interaction with

customers

Fiscal responsibility for resources needed and used by the department

Oversee client contact database (CRM) and sales pipeline for reporting to stakeholders

Coordinate responses to Requests for Proposals to secure new business and retain existing relationships

Create and execute lead nurturing campaigns and produce ROI reporting on marketing initiatives

Produce and distribute press releases and other approved communications to the media

Organize prospect and client visits to corporate office locations

Maintain strong understanding of competitive landscape

Delivered exceptional account service to strengthen customer loyalty

Marketing Manager, 06/1999 to 10/2007

Tenmast Software Lexington, KY

Tenmast Software serves public housing authorities and private affordable housing management companies

with software for Tenant Management, Finance/Accounting, Maintenance, Inspections, Document Management,

HUD Reporting, and Executive Decision Making.

Responsibilities

Partnered with internal stakeholders to define marketing program requirements

Implement comprehensive and consistent pricing structure through collaboration with business

development and CEO

Respond and assist sales staff with responses to Requests for Proposals, Requests for Information, and

Requests for Quotes to secure new business and retain existing relationships

Produce over 200 quotes annually for potential and existing client base

Completed strategic competitive analysis by assessing strengths and weaknesses of competitors

Manage marketing resources and budget for organization with $30 million in revenue

Managed new product and content releases

Develop monthly industry training sessions and associated advertising campaigns to illicit participation in

events

Create new corporate Web presence and online activity tracking

Create and distributed all organizational marketing and training materials and online publications

Coordinate participation in trade and industry conferences annually

EDUCATION AND TRAINING

Bachelor of Science: Integrated Strategic Communications, 1999

University of Kentucky Lexington, KY, United States

Skills

Microsoft Office: Word, Excel, Powerpoint, Publisher, Outlook

Adobe InDesign, Photoshop, Illustrator, Acrobat

Salesforce.com, Act-on, Qvidian Proposal Automation

Facebook, Twitter, LinkedIn

Community and Industry Involvement

Saint Mary Academy - Volleyball and Basketball coach

ElderServe, Marketing and Development Committees

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