CARA PEEBLES SCOTT
***** ******** ***** ************, ** 20132 315-***-**** ac0doh@r.postjobfree.com
Professional Summary
Freelance Writer/Blogger Public Relations/Social Media Manager Marketing Director Senior Corporate PR Coordinator Account Manager Spokesperson
Innovative, highly disciplined and versatile professional with proven track record in customer relations, creating/ implementing procedures and growing revenue. Collaborative thinker, demonstrates superior composure and professional poise at all times. Adaptable; demonstrated by flexibility and the ability to thrive in a changing environment. Tolerant of stress, high attention to detail, persuasiveness, and assertiveness.
Experience
Freelance / Consulting Public Relations, Social Media, Writing 11/2015 - current
TxAT/Aguila Ammunition Conroe, TX
Manage public relations, write press releases, company and technical product descriptions, create/maintain relationships with outdoor writers
Cross-cultural experience marketing with Mexican parent company and customer interactions
Write/develop sales tools and company forms/policies, create and write monthly dealer/distributor email blasts
Create social media pages for US and Canada in alignment with rebranding launch
Manage social media presence and growth including promotions, content, promotional partnerships with other businesses, and customer comments/ complaints
Marketing Director Bremer’s Wine and Liquor 11/2013-7/2015 New Hartford, NY
Helped oversee the creation and launch of two company websites; POS and WordPress platform for customer experience, SEO, conversions and promotions
Established marketing role and responsibilities within the company
Created and managed social media presence on various platforms
Content management and writing for websites and social media
Created SOPs for numerous daily tasks, including the (launch of) processing and shipping of online orders for the first time companywide
Managed/created weekly customer email blasts – from working with sales representatives and company owners to select highlighted products, to content writing, ultimately creating a conversation to the point of sale on both websites
Account Manager MPW Marketing 11/2012-11/2013 Clinton, NY
Consulted with clients to strategically discuss and identify their advertising requirements, met the needs of the campaign requirements and objectives, all while launching within allocated budget and timeframe
Managed detailed projects and budgets of 12-15 businesses simultaneously with annual budgets ranging from $30K to $350K
Increased advertising experience and understanding of mainstream and digital media; not limited to Print, TV, Radio, Billboard, Direct Mail, Social Media, SEO, Retargeting, Branding, Events and Promotions
Senior Corporate PR Coordinator Otis Technology 2/2012-6/2012 Lyons Falls, NY
Managed all public and media relations media functions and represented the company in all areas involving the press, local community relations, corporate event planning and all external communications; acted as company spokesperson
Managed the direction of all marketing communications, advertising, promotional collateral, plans and activities among various target audiences and marketing channels
Developed and maintained relationships with highly credible industry writers and editors, leading to an increase in brand awareness in the market with largest potential for sales growth and pro bono product spotlights in top industry publications valuing over $100K of advertorial
Managed/created trade show events to increase booth traffic and brand exposure
Corporate Public Relations and Community Relations Coordinator (2/2011 - 2/2012)
Community liaison between company and CEO
Managed verbal and written external communications
Wrote all corporate award nominations and wrote/published over 65 press releases
Wrote, managed and implemented company policies on: video production, donations, communication, community involvement, on-air product scripts and TV appearances
Marketing Coordinator (8/2008 - 2/2011)
Worked with Engineers to translate highly technical product information into marketing material for Government/Military, Law Enforcement and Sporting Goods/Retail channels
Helped to create and grow first marketing department for a $59MM company
Effectively managed $1.6MM marketing budget
Wrote, directed creation and production of first national TV commercials
Account Executive Stephen’s Media Group (Regent Broadcasting) 7/2002 - 8/2008 Watertown, NY
Top biller in numerous months/quarters, exceeding monthly and quarterly budgets, growing account list by 45% in new business leading to two career promotions with the company
Created strategic marketing presentation proposals and scheduling for local and agency businesses of various sizes, budgets, and expectations
Wrote commercials and formulated on-air promotions to increase product visibility and investment in nontraditional revenue
Education
B.A., Mass Communications/Journalism / St. John Fisher College Rochester, NY
Focus on Broadcasting and Public Speaking Minor in English Writing Dean’s List/3.25 GPA Worked full-time hours to finance 100% of education and living expenses
Additional Training/Certifications
Conversational in Spanish, 200RYT/ Yoga Alliance, Lean White Belt graduate/CITEC, Business Writing and Grammar/Rockhurst University, Project Management and Development/New Horizons, Social Media Marketing/ Internet Marketing for Business, Communicating with Tact and Professionalism/Fred Pryor