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Customer Service Product

Los Angeles, California, United States
May 19, 2017

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Parul Sanghai

Los Angeles, CA Phone: (310) *** **** Email:



Proven track record in leading and mentoring a teams of product managers, designers, UX professionals, mobile teams, marketing and other cross-functional teams towards a common vision in Agile/Scrum & waterfall environment. Deliver projects on time & on budget

At Ticketmaster/Live Nation worked on key initiative that would eliminate paper tickets completely. Worked on strategy with Chief Strategy Officer & executed & delivered the 1st phase on time & budget

At, an ecommerce startup in the travel space, increase site conversion by 18%, bounce rate reduced by 10%

At Provida Life Sciences, a subscription model for weight loss, designed & launched a brand new mobile app that drew 60% of subscribes & hence customer engagement & increased LTV by 5%

Specialties include:

oWeb and Mobile Strategy and execution

oDevelop product roadmaps to lineup with the overall corporate goals

oStrong analytical, organizational, and problem solving skills with ability to interpret data into key learnings and product strategy

oCreate business, product & UX requirements documentation

oExcellent UX skills: including research, user-testing & A/B testing, project

management & communication skills


Consultant/Startup Co-Founder Sep 2013 - present

Choosy Choose, Co-founder

Is a peer-to-peer decision making app. Conceived the app & launched it along with a co-founder

Otimis Sport, Product Director

A SaaS product in the health & fitness space. Work with CTO & CEO to understand his vision & create a product plan for MVP. Work with the developers in Agile environment to execute on the vision. Daily stand up meetings along with the CTO. Evaluate off the shelf products for build/buy decisions, create requirements docs

Provida Life Sciences Jun 2012 – Sep 13

Director, Online & Mobile Product Development

Head online & mobile product development for the subscription based weight loss & healthy living program

Launched the mobile app that drew 60% of subscribes & hence customer engagement & increased LTV by 5%

Develop roadmap & product strategy, to align with efforts throughout the organization to increase subscription, Life Time Value & other KPIs

Hands on role, work closely with technology teams in an Agile environment for product execution. Partner with design, marketing & customer service teams to create the best product that increase customer engagement & retention

Ticketmaster/Live Nation Oct 2011 – Jun 12

Director, Product Management, eCommerce

Leading product for a key initiative for the company that would change the industry & how users think about tickets. Working closely with the Chief Strategy Officer & other key executives to build product strategy & a product plan that would be executed over the next 3-4 years

Worked with teams across the organization to successfully launch the first phase product in the initiative, Ticket Transfer & eTickets

Work with cross functional teams as evangelist for the product/ecommerce group. Make company wide presentations & get feedback/buy in/train the different departments – customer service, legal, field training, etc. – Los Angeles, CA 2007 – Aug 2011

Sr. Director, Head of Product, Creative & UX

An ecommerce startup for luxury hotels. Site conversion rate improved by 18% in 2010. Bounce rate of reduced by 10%

Develop product vision, strategy & roadmaps to line with the overall corporate goals & after understanding the consumer

Responsible for execution & implementation of all aspects of the product creative direction & UX for the websites

Partner with tech leads & work closely with development teams for successful product launches

Identify business opportunities to drive product ideas for the Product Roadmap. Use data & analytics to help drive the ideas

Define product requirements & work with cross functional teams across the company

Manage & lead product managers, designers, UX professionals & the photo production department. Manage vendor relationships

Revamped site was named to Travel & Leisure's "Best of the Web".

Help shape & launch 2 new businesses:, (first expansion of its model to another niche)., a private, flash sale site with partner Travel + Leisure / American Express Publishing.

Independent Consultant 2006 - 2007

UX/Sr. Art Director

Worked on projects for several clients: NBC.COM, Dailey & Associates Advertising, Sapient, Yahoo!, Pfizer & Intuit

Weston Mason Marketing – Santa Monica, CA 2003 - 2006

Director of New Media

Head of the Interactive Division within the ad-agency

Oversaw designers, programmers, production artists & overall production of the interactive division to ensure the projects were delivered on time within budget & high quality. Streamlined production thus increasing profits of the division by 40%

Webster Interactive – Los Angeles, CA 2001 - 2003

UX/Art Director

Managed designers & art directed all projects including the Web site, Corporate Identity & Collateral Materials. Responsible for Client liaison & scheduling. Clients included: Sizzler, Provident Professional Services, Inquizit and PTSC.

Lightray Productions – Los Angeles, CA 2000 - 2001

UX/Art Director

Managed designers & art directed all projects including the Web site, Corporate Identity & Collateral Materials. Responsible for Client liaison. Clients included: Disney Buena Vista, Warner Music Group and Warner Brother Records.

Cimarron Group – Los Angeles, CA 1998 - 2000

Web Designer

Worked on several web properties & DVD Menus for entertainment related clients. Projects included:, Starlight Children Foundation & several others.


Certified Scrum Product Owner (CSPO)

UCLA Extension, Los Angeles, CA – Certificate Program in Interactive Design

Jesus & Mary College, Delhi University, India – B. S. in Business Administration


View case studies of past projects here:

UX Portfolio:


Black Belt in Tae Kwon Do: Nov 2016

Travel & Leisure's "Best of the Web":

WEBBY Awards:,,

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