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Marketing Sales

Location:
Philadelphia, Pennsylvania, United States
Posted:
May 19, 2017

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LORING GROVE

** **** **** • Wayne, PA ***** // Home (610) ***-**** • Mobile (610) ***-**** // ac0d2p@r.postjobfree.com

Results-oriented, integrated, marketing communications professional with 30+ years of solid strategic and tactical experience. Proven ability to lead marketing teams, increase the bottom-line, market share, and customer and stakeholder loyalty; these results were driven by utilizing effective strategic planning and cost-efficient tactics that produce measurable return on investment (ROI).

Integrated Marketing:

Strategic Planning, Execution & Measurement Product and Service Marketing

Customer Research & Competitive Analysis Traditional Marketing (Print, Broadcast, Catalog)

Marketing Return on Investment (ROI) Digital (Website, Videos, Interactive, e-mail)

Branding & Identity Management Merchandising and Packaging

PR & Corporate Communications:

Strategic Planning, Execution & Measurement Analyst, Media Relations

Social Media Trade Show & Event Management

PR (Offline/Online)

Education

The Wharton Management Certificate Program (Pending) • The Wharton School of the University of Pennsylvania

Temple University and AAAA Advertising Studies Certificate Program • Temple University

Bachelor of Fine Arts • Moore College of Art and Design

Marketing Consultant Current

STREAMLIGHT, INC. Eagleville, PA 13 years

Global Brand Manager 2011 – 2017

Managed vendor relationships including providing the vision for creative agencies and media sponsorships

across 7 divisions. Fine-tuned media mix to produce incremental results year over year without increasing expenses. Team player in building the brand with comprehensive targeted programs to expand reach and awareness nationally and internationally. Garnered highest results in the company for cause-related product sponsorships. Led creative

teams to produce award-winning advertising campaigns increasing new product segment sales and reinforcing

core products.

Director of Marketing 2004 – 2011

Strategic planning and creative direction of traditional and online marketing for 7 vertical markets resulting in 200% increase in sales revenue within 7 years. Partnered with the sales and executive team to develop the vision of the brand’s core messaging and product, brand/re-branding strategies. Managed an internal team of 4, and a vendor network that delivered advertising campaigns, new product and line extension rollouts and promotions, catalogs and brochures, sponsorships, cause marketing, 100+ trade show and special events. Regularly trained sales representatives on the corporate brand direction and marketing tools via Streamlight University and sales meetings. Develped online training with 100+ videos and off-site interactive website training for sales.

Impact & Key Accomplishments

Launched 70+ new products, coordinating with multiple mediums and medias.

Developed distributor support website, external training website, corporate videos and 75+ product training videos.

Reduced budget by 30% by negotiating outsourced contracts.

Increased marketing deliverables 300% by streamlining project development.

Assisted in the transformation of the company into a leading brand in the portable lighting category in multiple professional markets.

Tied flashlight products to cause; raised $650,000 over a 7 year period for Breast Cancer Research Foundation.

GROVE CREATIVE MARKETING SERVICES, INC. Wayne, PA 1995 –2004

Principal & Creative Director

Developed and managed ad campaigns, promotions, POS campaigns, websites, collateral materials and events. Responsible for P&L and management of subcontractors. Core accounts handled included Church and Dwight, Carter Wallace, Items International, Peirce College, Cabrini College and Temple University.

LORING GROVE CV 24 Pugh Road • Wayne, PA 19087 // Home (610) ***-**** • Mobile (610) ***-**** // ac0d2p@r.postjobfree.com

GCMS, Inc. CONT.

Impact & Key Accomplishments

Developed two national retailer promotions to re-brand and introduce skate footwear line.

Re-designed Peirce college website, managed all advertising, PR and collateral; campaign resulted in the fastest growing online business degree program in Philadelphia. (Acting Peirce College Director of Communications and PR for 1 year during consultancy- project work over a course of 15 years)

Planned and coordinated “Acres of Diamonds” best new magazine award. Event held in New York, NY to honor the consumer magazine publishing industry 2 years running. Annual project included New York, NY judging event, direct mail campaign and event management.

PACKAGING NETWORK Philadelphia, PA 1994 - 1995

VP Creative Services

Developed a Creative Marketing Services division, managed new business development and creative marketing services. Built a portfolio of 4 key accounts and directed all creative marketing services projects.

Impact & Key Accomplishments

Change agent for in-house processes to handle creative marketing services business.

Established Creative Marketing Service division and grew first year sales to $250,000.

TJ PAUL, INC. Philadelphia, PA 1991 - 1994

Account Executive

Planned and managed advertising, collateral, promotions, packaging and product launches for: Peirce College, Church and Dwight, Inc., Entenmann’s, Borden, McCain Ellio’s Pizza, Nabisco and Johnson & Johnson Services, Inc.

Impact & Key Accomplishments

Introduced Classico pasta sauce and pasta via national print promotion.

Developed Philadelphia Flyers on-pack promotion with McCain Ellio’s Pizza.

Program included print, special events, celebrity appearances and television broadcast.

Grew personal portfolio of business to $650,000+.

Managed new business pitch that resulted in the agency being awarded a 2mm account.

GROVE AND ASSOC. Wayne, PA 1987 - 1991

Principal & Creative Director

Founded full-service creative advertising boutique. Handled consumer products, B-to-B, bank, and higher education accounts. Projects included brochures, advertising, collateral, catalogs, and television commercials.

Impact & Key Accomplishments

Managed $500,000 Peirce College account with responsibilities for advertising, sales literature, PR

and media planning and buying.

Advertising and PR director for Philadelphia duck race and pre-race events to benefit Children’s Choice Foster Care; secured publicity via front-page news in Philadelphia Inquirer’s weekend section.

Launched retail electronic store with TV commercial incorporating special effects.

Re-branded retail bank’s image with animated TV commercial.

Created start-up clothing company catalog.

Awarded Advertising Excellence award for retail store advertising account.

PRIOR TO 1987

Art Director for advertising agencies in Philadelphia and Washington, DC. Accounts included national consumer products and B-to-B accounts. Garnered awards of excellence for art direction in television and print advertising. Art-directed over 24 television commercials.



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