CRAIG NAGASUGI
***** ****** ****** *****, ****** Palos Verdes, CA 90275 949-***-**** ac0c2y@r.postjobfree.com
~ EXCEPTIONAL EXECUTIVE OFFICER ~
Propelling organizations to breakthrough operational & performance success
CAREER PROFILE
Dynamic change agent with 20+ year portfolio of success in driving marketing and sales efforts, financial and strategic planning, business development, and operations for diverse organizations. Innovative executive officer with a proven track record across both the for-profit and non-profit sectors. Instrumental in piloting startups and turnarounds to achieve profitability, enhance operational efficiency and boost bottom lines. Experience at raising venture capital and founding non-profit entities, while cultivating high-performance teams to ensure organizational success.
AREAS OF STRENGTH AND EXPERTISE
Startups Multi-Disciplinary Marketing Business Development Sales Management Sales Team Leadership Operations Management SaaS PaaS Big Data Finance Multi-Store Retail Sales Financial Planning Continual Process Improvement Project and Project Portfolio Management Accounting HR Team Building Empowerment & Accountability Healthcare Plan Management Manufacturing & Production Direct Marketing Technologies Turnarounds Vendor Negotiations M&A Operations Management Organizational Restructuring Software Application Development Communication Change Management Process & Performance Improvement Sales Cycle Management Capital Fundraising Procurement/Purchasing P&L Team Leadership/Motivation IT Planning Cost Reductions Outsourcing Branding Patents & Trademarks Presentations Client Relationships Business Analysis Issue Resolution Social Networking Logistics Joint Ventures Strategic Planning & Analysis QC/QA Franchisor/Franchisee Negotiations and Development Distribution Logistics Personnel Growth & Mentorship Facilities Construction and Implemetation
PROFESSIONAL EXPERIENCE
Enterprise Portfolio Software Inc., Los Angeles, CA 2013 to Present
President
Establish and lead all Marketing and Sales functions, collaborating with CEO to develop software business. Created and oversee new business development practices, establishing processes that improve profits and productivity. Drive sales revenues, firmly establishing company as new industry Enterprise Project Portfolio/Project Management Solution. Provide oversight and leadership to Marketing Manager, developing annual marketing plan and budget to support organizational strategies and objectives. Establish and maintain consistent corporate image throughout all product lines, promotional materials and events. Initiate key software design improvements as development team member.
Key Accomplishments:
●Manage field sales representatives, overseeing sales activities and ensuring productive relationships are continuously established with high-profile clients. Additionally, meet with key clients to negotiate and close high-profit deals.
●Coordinate and manage acquisition and retention marketing campaigns, analyzing and controlling expenditures to ensure conformance to budgetary requirements.
●Establish and maintain relationships with key strategic partners, generating new business opportunities that result in increase sales and improved communications.
●Ensure effective control of marketing results, analyzing practices and taking corrective actions to guarantee all marketing objectives are achieved within designated budgets.
●Drive sales by establishing branding strategies and differentiators, while optimally utilizing Salesforce program to facilitate completion of useful database that assists sales force with constant flow of leads.
●Establish continuous department process improvements and provide strategic software development recommendations and implementations to ensure competitive product edge.
PROFESSIONAL EXPERIENCE CONTINUED
AuthorsDen.com/AD1436 Foundation, Ramona, CA 2007 to 2012
CEO/Executive Director
Served as advisor to founder for top literary community social media site, allowing authors to gain assistance and advice from fellow writers and readers through digital delivery of content. Drove efforts to increase sales and develop new publishing opportunities. Assisted in creating business plans for presentations to venture capital investors.
Provide oversight and guidance for 501(c)3 non-profit organization that publishes and sells books created by high school students. Manage literary organization dedicated to promoting creative writing in local high schools. Lead focus on literary mentoring, while providing creative outlets that promote teamwork and sense of community.
Key Accomplishments:
●Facilitated conversion of organization from membership-dependent entity to full-service, multiple revenue source company. Developed social media plan to integrate and promote AuthorsDen with leading social media sites, including Facebook, Twitter, YouTube and LinkedIn.
●Developed and implemented Services MarketPlace, providing authors with pre- and post-publishing services from fellow members. Services included editing, cover design, PR and reviews.
●Created Print-On-Demand BookStore with projected sales of $2M, enabling authors to create, upload and sell books within AuthorsDen website.
●Generated $15M+ in projected sales by creating eBook offerings for member authors.
Digital Learning Management Corporation, Fullerton, CA 2006 to 2007
CEO
Drove efforts to redevelop eLearning software system, restructuring operations and driving bottom-line profits for shareholders of publicly traded company. Partnered with capital investors to structure company for possible sale or merger. Managed software development team, overseeing international team of third-party software designers, developers and programmer. Led marketing and sales team to drive revenues and exceed sales plan and GAP expectations.
Key Accomplishments:
●Initiated new sales, developing opportunities with corporate and government organizations to expand market from traditional eLearning institutions.
●Led development team, including in-house programming, graphics and web design team, as well as overseas programming team. Reengineered Virtual University Systems LMS software, creating user-friendly interface.
●Developed SaaS version of VUS to manage multi-user eLearning social network.
●Managed redevelopment of Coursemate course builder software, facilitating conversion of existing training and learning courses to be SCORM compliant and VUS system compatible.
●Significantly contributed to boosting stock value from penny stock to $1.50 per share, collaborating with chairman and investment bankers to identify, interview, present and recommend merger candidates.
Prior to 2006
Led several start-up operations to become industry leaders namely:
Precision Direct, Inc., a state-of-the-art data driven, direct response marketing, printing and mailing capabilities, emphasizing quality, speed, service and value. Enabled record-breaking operational turnaround times, generating revenue of $11.5M within five years Created innovative production facility which produced record amounts of mail for the U.S. and distributed via multiple vendor channels.
ComputerLand InfoSystems, which grew from a small, single store retail unit into one of the largest PC, networking and services sales operations in the United States. Direct responsibility for growth of sales revenue from nearly zero to over $110MM in just over 5 years. Managed Marketing Department to develop brand awareness and company services. Analyzed all client feedback and satisfaction surveys. One of the top resellers in the nation for Apple, IBM, AT&T and HP.
Previous positions include Retail Branch Manager and Sales Executive for Inacomp Computer Center, Manager for M.N. Trucking Company, Account Manager for Globe Commercial and Demographic and Economic Analyst for Market Insight Corporation.
EDUCATION
University of Southern California
Los Angeles, CA
Bachelor of Arts, Economics
University of Southern California
Los Angeles, CA
Currently investigating a non-resident
MBA - Marketing
TECHNICAL SKILLS
Apple Sales Certified MS Office Suite Compaq Computer Service Certification MS Network Certification HP LaserJet Service Certification AT&T Unix Certification IBM AIX Certification EPPORA Project Portfolio Management Certification
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