Marketing Sales
Resume:
TERRANCE P. MURPHY
Seattle, WA ****7
********.********@*****.***
Summary
Proven, Senior Product Marketing, PR / Communications, & Business / Strategic Partner Development executive with significant success in providing strategic, technical, and brand insights across multiple products and service lines. Collaborative manager leading of teams of up to 25 people. Data and ROI driven, and skilled at launching effective sales, marketing and brand strategies, both online and retail, which supported successful product roll outs, both domestically and internationally, while growing existing business and acquiring new business, with budgets ranging from $3 million to often less than $1 million. Full P&L responsibly in various roles for 20 plus years
Work History
Senior Consultant – Osspia – Seattle, Washington (2014 - present)
Osspia is a Business and Marketing Consulting Services for tech and services companies.
As a consultant, I have extensive involvement with relevant technologies, services and approaches, such as:
•Multiple user loyalty and retention campaigns
•B2B and B2C eCommerce / mCommerce and global payment systems
•International Marketing, Sales and Branding, & account management
•Content/Inbound Marketing material development for user acquisition, WordPress
•Interactive marketing - digital / mobile advertising, RTB programmatic ad selling (SSP), targeting, tracking, as well as affiliated marketing, native advertising/sponsored content, paid search, & demand generation programs;
•Web/mobile app design, content / UI development and promotion;
•Global social communities – operations, monetization, retention & user content monitoring;
•SEO, PPC, CRM, email, campaigns, payment systems both US and Global, & online merchandising;
•Media planning and optimization
•SaaS and consumer application experience in expanding early stage market start-up;
•Social media with viral user acquisition & monetization strategies,,
•Partner / Channel Marketing, Customer loyalty & retention programs;
•Major Account and Sales, Business / Partner Development;
•Market, business, competitive research
•Public and Media Relations, Corporate Communications planning and execution;
•Project Management including software development and managing design/creative teams, experienced in the Agile development processes;
Director of Digital Products - The Gazette Company – Cedar Rapid, Iowa (2013 –2014)
The Gazette Company is comprised of the print edition of the Cedar Rapids Gazette, broadcast KCRG (an ABC affiliate) and online/mobile properties such as thegazette.com, kcrg.com, iowaprepsports.com, and hooplanow.com. The Gazette owns and operates a marketing services company, FusionFarm.
Developed new feature content through partnerships which supplemented that produced by the News room to extend the Gazette's brand and help attract and engage new and existing readers and increase the appeal of sites to local and national ad buyers. Boosted unique site visits to all digital properties on average of 12%. Began to see a noticeable lowing of the age demographic of the print and broadcast News sites;
Put in place Real Time Bidding (RTB) platforms for remnant ad space using Rubicon, and Adhence.
Responsible for user acquisition campaigns focused on the digital news products with social, and email channels to build revenue and lower age demographics
Oversaw ad pricing for digital products while managing channel and content partners for the digital side of the business
Instituted Agile like methods to manage cross-group operations
Expanded the reach of the digital properties beyond Eastern Iowa;
Redesigned primary web and mobile properties for better user experience and content communication; Laid off due to staffing cuts
Senior Business & Marketing Strategy Consultant - Oxxi – Seattle, WA
(2007 - 2013)
Assisting pre-funded and early stage startups and with business funding plans, marketing, & media planning as well as partner & channel development.
Clients included:
IceBreaker Software US – Bellevue, WA (2007 –2009) IceBreaker was an early stage start-up which developed a mobile/web social game application “Crush or Flush” with over 2 million customers in North America. Contributed extensively to product & brand development. Oversaw PPC, content and email marketing including community management and support. Developed an automated global social community operations & user content monitoring; and internal SaaS content monitoring tools and processes. Ran many successful user acquisition and retention campaigns
WordFortune – Middlebury, VT an early stage start-up focused on targeted online English language course ware/training company for business professionals and multi-national corporations. Designed and implemented successful eCommerce sites for the Chinese, Japanese, and Korean markets. Customer acquisition campaigns via web and social outlets. Used email and social channels to acquire customers
Electric Bat Interactive – Austin, TX - an early stage start-up which developed free-to-play casual / social games. Renamed and re-branded existing game development company / products. Designed digital and social strategies for player acquisition and retention. Ran user acquisition campaign to get beta users and paying customers once game shipped
CrowdTrust – Vancouver, BC an early stage start-up which developed a social media application. Defined marketing approach(s), pricing, and business strategies.
The Iron Straw Group – Invercargill, New Zealand - Assisted with fund development, partnerships and branding;
InfoChimps - Austin, TX - Researched market opportunities;
The Children's Art Experience Trust - Invercargill, New Zealand - Researched and assisted with partner introductions. Designed marketing approaches to increase traffic to the museum;
NTT, Japan - Tokyo, Japan - The largest telecom & data service provider in Japan interested in mCommerce and other technologies which could impact their business worldwide. Projects complete.
Director of Marketing & Communications US / Canada, - The New Zealand Government Dept. of Labour – Wellington NZ (2003 – 2007) Provided labor trends, market research, and analysis on behalf of the New Zealand Dept. of Labour as well as conducted marketing program activities and branding to attract skilled migrants and graduate students to key industries/positions with the goal addressing skilled labor shortages. I was able to increase applications for visas by over 250% in first full year. Use social channels (yahoo/MSN groups for user acquisition Project complete.
Vice President of Marketing, Communications, & Business Development - Fios Inc.–Portland, OR (1999 – 2003) Fios was an early stage start-up which I co-founded. Fios developed an eDiscovery legal services SaaS platform and web based product offering. I oversaw all Brand development and Marketing activities including naming the company, designing the logo, corporate web site, and company / product positioning and focused media planning and execution. Oversaw all PR and Communications efforts using external agencies. In addition, I developed content and lead generation processes leading to that the company was considered the premier provider of eDiscovery services by the second year. Developed various vendor and channel partnerships with major law firms and service providers nationwide. We had 5 million in revenue after the first full year. Left to start a new venture in the corporate digital risk space.
Director of Sales and Marketing - eWarehouse Portland OR / Montreal Canada (1996-1999) eWarehouse was a pioneer eCommerce platform provider to online download stores. eWarehouse provided content and software sales, credit card processing and fraud screening, as well as digital rights services. Company sold
Senior Director of Product Marketing and Business Development- Portland Software Portland OR (1993-1996) Portland Software was a technology startup specializing in secure digital encryption tools and commerce services. “ZipLock” was the name for their secure digital wrapper technology. Company sold
Lotus Development -Cambridge MA – (1984-1993) Lotus Development was the leading provider of business application software such as Lotus 1-2-3 and Lotus Notes. As a Product Manager, I handled all non-windows platforms and technology service providers (applets and tools not developed in house)
Education: University of Massachusetts, Boston, MA
BA - Economics, minors in Finance & Asian Studies.
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