Marketing Microsoft Office
Resume:
Rob Ortiz
CONTENT MARKETING SPECIALIST
*** *. ****** **. ***. B, Millersville, PA 17551
717-***-**** § ***********@*****.***
Professional Profile
Professional writer with a knack for clear, concise, and on-brand writing that resonates. Experience includes 3+ years’ worth of B2B Agency experience, and 7 years of freelance copywriting experience. Crafted digital content for several Fortune 500 companies and well-known brands, with subjects ranging from indoor/outdoor furniture, food, electronics, and material handling equipment to attorney services and energy/fuel services.
Summary: Exceptional written and verbal communication skills, self-motivated and deadline-driven, successful in a fast-paced work environment, and capable of working with a team and as an individual.
Core Competencies:
Inbound Marketing
Content Marketing
Copywriting
SEO
Blogging / Blog Commenting
Brand messaging
Creative Writing
Email Campaigns
Editing/Proofreading
Facebook Advertising
Conversion Rate Optimization
Manual Link Building / Outreach
Career History
EZMARKETING – Lancaster, PA 2015 to Present
Content Strategist
Initially hired to collaborate with team to hone internal marketing and branding efforts of Fortune 500 company by producing blog posts, case studies, and whitepapers. Worked with 30+ clients to develop their brand messaging and voice through an array of content, across multiple channels both print and digital.
wCopywriting & Content Creation: Developed creative, on-brand, and SEO-optimized content for 3 internal websites and 30+ B2B and B2C clients. This involved writing blog posts, site & landing page copy, press releases, whitepapers, case studies, infographic content, eblasts, and print material.
wContent Strategy: Created content calendars and worked closely with our top 3 clients (Worley & Obetz, Inclinator Company of America, Kemper Equipment) to generate new leads and increase brand awareness.
wProofing/Editing: Reviewed client websites, print ads, press releases, marketing plans, and other content for grammatical errors, readability, and SEO, and made necessary edits. This was done for both internal and client work to satisfy and exceed quality assurance standards.
oBook Proofreading: Proofed and edited book-length content for EZMarketing, along with white papers (eBooks), which were later published as books.
SUMER, LLC – Charlotte, NC 2014 to 2015
Copywriter
Developed site content for 10+ clients across a range of industries including personal care products, fitness merchandise, housekeeping services, and education.
wCopywriting: Held discovery calls with clients to understand their mission and brand. Developed website copy, blog articles, scripts, and product descriptions to drive traffic to client sites and better convey their purpose and passion.
VIRTUCOM GROUP – Syracuse, NY 2010 to 2011
Copywriter
Hired to meet high volume of product copy required by several large projects, which included The Home Depot, BJ’s, and Best buy.
Copywriting: Wrote a high volume of written content daily, implemented SEO best practices, and ensured copy matched each company’s brand voice.
Proofreading/Editing: Reviewed client websites and existing product copy for technical errors, grammar, and style consistency.
Freelance Work 2010 to 2015
COPYWRITER
EZSolution: Authored blog articles on tech/cyber security topics and marketing best practices.
Mainmerch.com & Boozingear.com: Developed 300+ product descriptions for several pop-culture ecommerce sites, using best SEO practices.
PT Referral Machine: Worked with clients in the dental, warehousing/storage, and physical therapy fields to create print material (brochures, direct mailers) and eblasts to improve marketing ROI.
Other Professional Experience
TROPICAL SMOOTHIE – Millersville, PA 2015
Shift Supervisor
Hired as a general employee and quickly earned a promotion as a shift supervisor, responsible for managing a rotating team of 2-5 employees.
Education
Bachelor of Arts, English (2009)
Virginia Commonwealth University, Richmond, VA
Certifications
Inbound Marketing Certification – Hubspot Academy
Computer & Web Knowledge/Skills
Microsoft Office
WordPress
Buffer
Facebook Business Manager
Google Analytics
Mail Chimp
SEMRush
Aweber
Adobe Photoshop
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