REGIONAL SALES DIRECTOR

Results-driven professional with a solid, verifiable career track for successfully propelling industry leaders through start-up ventures and high-growth cycles. Known for delivering record-breaking revenue and profit gains within highly competitive regional markets. Exceptional communicator with strong negotiation, problem resolution, and client needs assessment aptitude. Equally effective at identifying opportunities, developing focus, and providing tactical business solutions. Fluency in Spanish and English. Core strengths include:

• Business Management • Human Resources • Territory Management

• Strategic & Tactical Planning • Marketing Strategies • Regional Management

• Team Building & Leadership

• Promotional Events

• Workforce Cycle

• Client Relationships

• Increasing Revenue

• Business Development

AWARDS AND ACHIEVEMENTS

2005-2006: Sales Representative of the Year. Exceeded sales objectives by 35%

2008-2009: Top Performer for Bud Light Brand. Increased sales by 45% from previous year

2005-2011: Hispanic Market Penetration. Increase Hispanic Market sales by 40% within 1 year

2006-2010: Certified TIPS (Training and Intervention Procedures)

2004-2012: Expert Spanish Translator. Translation in marketing campaigns and marketing material

2015-2016: Employee of the Year: Exceeded sales goals and results PROFESSIONAL EXPERIENCE

Guotai international 2015-Present

REGIONAL SALES DIRECTOR

Joined this start-up company at the point of inception, launching its business growth and development to achieve its current market position in the beverage industry.

• Established the corporate culture through formulation of company-wide training programs, corporate policies, and sales procedures designed to meet the growing demand for the beverage industry

• Direct the complexities of business operations through recruitment, selection, and management of four direct and 10 indirect reports that include, administrative support staff, and sales teams

• Guide individual sales reps through the closing process, stepping in when necessary

• Product portfolio management, price strategy definition and promotional plan design by sales channel

• Drive overall Business Unit sales and growth

• Cost-effective implementation of the marketing plan

• Travel to company retail locations to participate in floor sales and support marketing efforts

• Participate in meetings, conferences and webinars to build network of prospects

• Manage product sales lifecycle and oversee every aspect pre-purchase to payment

• Gather and analyze data to prioritize clients and potential customer lists

• Meet or exceed periodic sales goals, new client requirements and revenue quotas

• Prepare documentation, quote sheets, marketing materials and reports

• Find new customers (Distributors) nationwide to promote and sell our product.

• Manage and maintain business relationships with wholesalers, distributors and retailers

• Run online and print marketing campaign for promoting company's products

• Improved sales policies and practices. Defined the sales cycle, created accurate job descriptions and developed standards for customer relationship management Xyience Energy Drink 2013-2015

REGIONAL SALES MANAGER

Recruited to launch the Maryland, Washington DC, and Virginia Sales region. Championed market share growth by successfully increasing energy drink market sales to the warehouse distributors and retail stores.

• Continually seek new customers while maintaining premium service levels with existing accounts MMAAUURRIICCIIOO GGAARRZZOONN 330022 PPrreettttyymmaann DDrr AApptt 111*******.. RRoocckkvviillllee,, MMDD 220*******

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M a u r i c i o G a r z o n, P a g e 2

• Drive sales team toward success by implementing motivational strategies for achieving sales targets

• Identify critical issues relating to sales, and resolve, or escalate matters to upper management

• Thoroughly review inventory lists on a daily basis in order to accurately track the flow of inventory

• Travel to different cities to open new markets and establish relationships with new customers

• Collaborate with Regional Sales Manager and distributor sales team to identify and open accounts

• Establish and maintain close professional relationships with store owners, managers, and employees

• Utilize shelf space, full SKU-sets, POS placements, and multiple points of distribution to maximize sales

• Accompany distributor representatives to train them, and audit their performance on a regular basis

• Coordinate demo activity, leaflet advertising, and localized sales support aligned to marketing efforts

• Schedule and manage demo-event calendar of pre-planned events focused on core consumer impact Key Accomplishments

• Increased territory sales from less than 30% to almost 60% within a single year Tenable Network Security 2012-2013

ACCOUNT MANAGER, INSIDE SALES REPRESENTATIVE

Responsible for managing bilingual accounts for information systems security product sales in Latin America.

• Managed entire sales cycle, from identifying opportunities and pitching presentations, to spearheading negotiations and legal review, coordinating the procurement process, and handling post-sale activity

• Participated in meetings, trainings, and professional development sessions to maximize expertise

• Utilized audio-visual equipment for product presentations, and execute product demonstrations for end-users

• Managed accounts from initial contact to completion of sales cycle, and followed-up to assess satisfaction

• Collaborated with team on strategies for continually improving marketing, sales, and customer service levels

• Worked with Spanish speaking clients, and translated documents to Spanish to reach Hispanic markets Key Accomplishments

• Championed the first ever market opening for the company in Latin America

• Sold product to two banks in Brazil, Argentina, Bolivia, and Colombia Coca Cola Refreshments, Rockville, MD 2011-2012

ACCOUNT MANAGER

Acted as primary store-level sales representative to different accounts, including supermarkets and gas stations.

• Communicated with customers regarding orders and inventories to identify issues or opportunities

• Implemented high impact marketing ideas, strategies, and tactics to increase the clients’ market share

• Worked closely with clients to identify their needs and challenges and provide effective resolution

• Ensured maximum visibility of products within stores in order to generate interest and drive sales Key Accomplishments

• Increased and maintained sales at 40% during entirety of employment Montgomery Eagle (Budweiser), Washington, DC 2005-2011 ACCOUNT MANAGER, OUTSIDE SALES REPRESENTATIVE

Championed sales and marketing of the Budweiser family brands to 140 accounts across Montgomery County. Key Accomplishments

• Top Regional Sales rep in competitive market with constantly changing promotions, packages, and services

• Successful planned and executed over 35 unique marketing events to increase beer sales every year

• Sold special marketing opportunities, including 2006, 2010 FIFA WORLD CUP packages

• Consistently exceeded sales goals by 30% every month

• Worked as the primary manager for the Hispanic market M a u r i c i o G a r z o n, P a g e 3

EDUCATION

MC145 MANAGEMENT CERTIFICATE, 2016

MARKETING AND BUSINESS ADMINISTRATION

Montgomery College, Rockville, MD

BACHELOR OF BUSINESS MANAGEMENT, 1999-2002

UNIVERSIDAD SAN MARTIN, BOGOTA COLOMBIA

Precision Selling for High Tech Sales, Sandler Sales Training

“Cold-Calling Boot Camp”, Sandler Sales Training

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