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Sales Marketing

Location:
Denver, CO
Posted:
June 28, 2017

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Resume:

720-***-**** (Cell) DON COMMARE ac01yi@r.postjobfree.com

CUSTOMER FOCUSED CRITICAL THINKER

DRIVEN BY CONTINUOUS IMPROVEMENT

Skilled at identifying, prioritizing and creatively solving customer pain. Able to recognize opportunities and/or threats, open doors and build working relations. History of top line growth, reducing costs, increasing productivity and raising customer satisfaction. Leader who cultivates a learning environment, data-driven decision making and domain knowledge superiority. Business Acumen - Strategic Business Acumen - Tactical Strategy Creation & Deployment P&L Ownership $3M-$100M Market & Customer Segmentation LEAN Process Development & Visual Management Product &Technology Road Mapping Direct, OEM, Distributor & VAR Sales Management Value Based Pricing & Value Selling MARCOM, Advertising & PR Management Team Building & Key Player Recruitment Consensus Building & Crisis Management Product Knowledge - Sample Industry Knowledge - Sample Software as a Service (SaaS) & Mobile Apps Factory Automation Wireless Devices & Network Infrastructure (IoT) Physical & Logical Security Industrial Temperature & Power Controls Senior Living & Aging in Place Analytical Test & Measurement Equipment Utility Metering & Energy Management Ultrasonic Imaging Systems & Testing Service Semiconductor Mfg. & Electronic Packaging Industrial & Scientific Video Imaging Systems Electronics & Other Equipment Manufacturing KEY ACCOMPLISHMENTS

INOVONICS, Louisville, CO June 2011 – June 2017

VP Marketing & Product Management

Key contributor to top line growth of 70%, op profit improvement of 10+ points and share growth in all sectors. Re-engineered Marketing team to focus branding and promotion in three areas – static presence, lead gen and one to one communication. Revamped digital, print, social, content, PR, trade shows and webinars. Launched national footprint of customer appreciation events. Introduced industry accredited continuing education curriculum, raised advertising reach from 0 to more than 1 million, increased open and click-through rates from 2% to 35% while decreasing bounce rate to 3% - all contributing to sales saying, “it's fun to sell again!” Director Product Management

Re-engineered Prod. Mgt. team to focus on customer needs and market requirements. Efforts yielded market dominance in mobile pendants, entry into mobile apps and SaaS. Mentored team to manage over the life-cycle, value price (vs. cost plus) and conduct quantitative research (VOC). Team overcame a 'no innovation' customer perception by delivering a cadence of differentiated new products, 5 year road map and several patents (IP). Re-engineered Product Development to a visually managed, checklist driven, rapid experiment environment resulting in a cost of poor quality improvement of nearly $2M annually, productivity gain of roughly 50% and delivery of next-gen system architecture. Generated 5 year technology road map for engineering's execution. WATLOW, Winona, MN Nov. 2003 – June 2011

Director Product Marketing – Controls Division

Delivered 15% CAGR in mature markets. Played key role in successful enterprise-wide LEAN transformation. Provided marketing and product management direction from concept through commercialization to EZ-ZONE® development team. Platform delivered >$10M in annual revenue, contributed to double digit top line growth, share gain, cost reduction, margin and op profit improvement. Platform enabled new market penetration with lower price points and differentiation (IP). Platform supported migration, obsolescence and business simplification through SKU reduction. One of the most successful developments in companies history! Continued...

720-***-**** (Cell) DON COMMARE ac01yi@r.postjobfree.com Continued...

Director Product Management – Custom Controls

Led multi-year McDonald's 3-platen grill control project for Manitowoc-Garland, a commercial kitchen equipment OEM. Project displaced long-time incumbent and received supplier-of-the-year recognition. TEKTRONIX, Beaverton, OR Aug. 2000 – Oct. 2003

Product Manager

Key operations business partner during SonyTek acquisition and integration. Created product, pricing and channel strategies that provided 10% growth in a flat market. Led global customer research (product and pricing) that established a new product category benchmark for mixed-signal signal generators. Provided functional leadership to U.S., Japan and India development teams. SONOSCAN, Elk Grove, IL May 1989 – July 2000

Marketing Manager (End) / Application Engineer (Start) Member of leadership team during major growth era including factory expansion and relocation. Led sales channel and product development strategy supporting 350% growth. Increased prospects 500% with data mining and telemarketing. Re-organized laboratory services growing sales to $2M annually. Developed final inspection procedures that reduced field failures by 70%. Hired 20+ individuals including sales, marketing, administrative and engineering (many still with the business). Developed a proprietary inspection technique to support NASA’s silicon nitride main engine bearing program. Opened and staffed two regional testing labs - San Jose and Phoenix; laid the foundation for 4 others. Active in research consortium's and standards development. HAMAMATSU, Oak Brook, IL March 1985 – May 1989

Sales Engineer (End) / Service Engineer (Start)

Successfully penetrated US market with new Systems Business growing sales to $4M and #1 share position. 1st employee hired, trained in Japan (3 months), played a key role in establishing business continuity. Education

MS Marketing Communications, Illinois Institute of Technology, Chicago, IL. 1998 MBA Business Finance Concentration, Illinois Institute of Technology, Chicago, IL. 1995 BS Engineering Technology, Southern Illinois University, Carbondale, IL. 1985 Community Service

Vice President - Lady RoughRiders Youth Hockey Association, Superior, CO Head Coach - Lady RoughRiders U12s, Superior, CO

Other – Several Patents and Published Articles

Rev. 20176A



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