Marketing Sales
Resume:
Education
B.S. – Florida Southern
College
Continuing Education – CS5
Gateway Community
College
Sales
Proven track record providing
collateral materials for
commercial and individual
insurance markets.
Marketing
Marketing Plans
Brand Campaigns
Brand Advertising
Strategic Planning
Communication Plans
Surveys
Market Segmentation
Communications
Communications
Commercial/Medicare
Collateral
Newsletters
Administrative Guides
Scott Schaefer
ac00km@r.postjobfree.com
www.sschaefer631.com
Advertising/PR
Print, Radio, Video
Press Releases
Marketing Collateral
Project Management
Product Launches
Name Change Project
Individual Insurance Plans
Industries
Health care
Insurance
Communications
Scott Schaefer
Cheshire, CT H: 203-***-****
ac00km@r.postjobfree.com C: 203-***-****
https://www.linkedin.com/pub/scott-schaefer/14/339/89 SUMMARY
Results-oriented Marketing Professional who has experience partnering with internal and external customers, and understands requirements to deliver business solutions to achieve objectives. Recognized as a successful team leader with consistent ability to deliver solutions within defined scope and timelines. Strong team contributor with highly valued communication, time management, problem solving and decision making skills. Core competencies include:
Effective Communicator Customer Focused Team Oriented
Self-Motivated Strong Interpersonal Skills Deadline Sensitive
Cross Functional Coordination Detail Oriented Resourceful KEY ACCOMPLISHMENTS
Wrote, edited and produced monthly newsletter for commercial and Medicare producer community.
Evaluated and contracted with new translation service (TransPerfect) to deliver translated documents on time and within budget.
Reorganized, edited and produced SOLO collateral for web and for print to comply with changes required by Affordable Care Act (ACA).
Developed delivery solution for collateral to arrive on time during October storm 2011.
Developed concept for on air radio program “Woman of the Year” that aired in major markets across the country.
PROFESSIONAL EXPERIENCE
Cigna, Bloomfield, CT
Proposal Management Writer April 2016 – November 2016
Worked on a team of four in the Service Operations pod developing responses for regional, national and Taft-Hartley RFPs
Conferenced with subject matter experts to develop content for RFP responses ConnectiCare, Inc., Farmington, CT
Communications Consultant 2001 – 2015
Wrote and edited SalesCall (producer newsletters) for Commercial and Medicare markets.
Worked in collaboration with Health Management team to develop flyers, brochures and collateral for wellness initiatives.
Wrote, edited and project managed pre-enrollment materials for commercial market such as the Member Guidebook.
Worked in collaboration with Product department to develop small-group marketing materials, forms and collateral as well as Dental collateral for member and producer audiences.
Project managed print collateral for SOLO individual product.
Collaborated with Legal and Enrollment teams in the production of enrollment forms.
Managed a team of freelance graphic designers who assisted in the design, layout and production of collateral materials.
Managed translation services needs for Health Management and Sales Department through the use of TransPerfect translation service.
Scott Schaefer ac00km@r.postjobfree.com H: 203-***-**** C: 203-***-****
Managed pre-enrollment collateral requirements for kit insertion with vendor ESI for pharmacy mail- order program.
Health Net, Shelton, CT
Marketing Communications Manager 1999 – 2001
Managed external publications and copywriting staff.
Wrote and edited Member Matters, Broker Matters and Employer Matters publications.
Edited, wrote and assisted with the development of pre- and post-enrollment materials.
Wrote and created direct mail pieces used in generating sales of health benefits product lines.
Managed production of Medicare member materials. Connecticut Business and Industry Association (CBIA), Hartford, CT Marketing Account Representative 1997 – 1999
Wrote, edited and did layout on newsletters for insurance and public policy department.
Created, wrote and edited direct mail pieces for membership and product development.
Created copy and helped produce ad campaigns for company products. Connecticut Radio Network (CRN International), Hamden, CT Staff Copywriter 1987 – 1997
Extensive research, wrote and edited sports, travel, leisure, and entertainment, medical, and celebrity programs for nationally syndicated radio productions.
Created commercial copy for national clients; Hormel, Campbell's, Club Med, Evian, SNET and Nivea.
Developed marketing promotional vehicle for Nivea national radio campaign, "Woman of the Year" awards.
Executive producer on: Anthem Blue Cross/Blue Shield of CT "Medical Capsules," Lean Cuisine
"Tasteful Resolutions" and Evian "Hometown Heroes."
Supervised staff(s) in execution of various programs, represented company at high profile events for client reception/interaction; Pilot Pen Invitational, SNET Women's Classic, Special Olympics World Games.
The Journal Inquirer, Manchester, CT
Paste-up Artist 1986 – 1987
Responsible for paste-up, layout, and design and color separation of display advertising for daily newspaper.
EDUCATION
BS, Advertising/Public Relations, Florida Southern College, Lakeland, FL Scott Schaefer ac00km@r.postjobfree.com H: 203-***-**** C: 203-***-**** REFERENCES
Bryan Berry – Tufts Health Plan, Communications Consultant 23 Dewey Avenue
Windsor, CT 06095
ac00km@r.postjobfree.com
Cell: 860-***-****
Co-worker in ConnectiCare’s marketing department for 14 years Andre Blair – ConnectiCare, Inc., Operations Consultant 120 Sheffield Drive
Windsor, CT 06095
ac00km@r.postjobfree.com
Cell: 860-***-****
Co-worker in ConnectiCare’s marketing department for 11 years Charles Schwartz – Briarwood Printing Co., Sales Executive 301 Farmington Ave.
Plainville, CT 06062
ac00km@r.postjobfree.com
Cell: 203-***-****
Frequent vendor/supplier to ConnectiCare
John Kallio – Connecticut Business and Industry Association, (CBIA), Creative Director 164 Linden Street #A-3
New Haven, CT 06511
ac00km@r.postjobfree.com
Cell: 203-***-****
Longtime friend and former co-worker for 2 years
Contact this candidate