Sales Manager
Resume:
Noah Boynton
P.O. Box ****
Alhambra, CA *****
PHONE/EMAIL 310-***-****
********@*****.***
Technical Skills
Microsoft Office, CRM, EPS (AdServer), Goldmine, Open AdStream, DART, OPM, Webtrends, HBX, ATS, HRIS, Peoplesoft, Siebel CRM, Siebel analytics, Omniture, Hootsuite
Nielson Net Ratings, Comscore
Education/Military Experience
University of Phoenix Los Angeles, CA
Master of Business Administration, Global Management
California State University at Fullerton Fullerton, CA
Bachelor of Arts, Communications
United States Marine Corps.
Professional experience
2010-Present Distributech Inc Smyrna, GA
Regional Field Market Coordinator
§ Manage end to end production process including writing outlines, developing production schedule, managing review cycles and post launch metrics development.
§ Implement online strategies such as increasing monthly unique visitors, increased conversion rates, optimize taxonomy and better ROI.
§ Document KPI’s and behavioral trends in web traffic, collect competitive intelligence, and recommend counter strategies
§ Analyze and manipulate website forensic data to obtain more favorable and predictable outcomes
§ Developed user flow, user interaction and content organization into actionable items
§ Conduct A/B variable testing to create clear observations, analysis, and draw valid conclusions
2008-2009 Charter Communications Smyrna, GA
Inventory Strategist
§ Identify and establish KPI’s and areas for process improvement
§ Develop PPC campaign strategies that increase ROI, web traffic, and CTR.
§ Maintain and nurture vendor partnerships, business intelligence and SEM industry landscape
§ Utilized website ecommerce data to monitor product peripherals establish inventory trends, work flows, and source inventory flows
§ Provided leadership needed to maintain daily SEM optimization such as keyword taxonomy and expansion, monetization strategy, copy edits.
2006 – 2007 Yellowpages.com Pasadena, CA
Product Manager
§ Created, managed and executed SEM/directory product plans incorporating input from customers, sales and service, marketing, and product teams guided by stated product vision
§ Converted business and product objectives into actionable product development projects, developing product requirements documents
§ Coordinated delivery of product projects on time and within budget; balanced product requirements and market impact against time to market and project risks
§ Monitored key SEM/directory conversion metrics to support continual optimization of the product and business plan. Worked with sales management to develop sales strategies for product rollouts and key releases
§ Created and maintained weekly, quarterly and annual management reports to track progress of key metrics including product sales, usage, customer satisfaction and market share. Identify performance gaps and work to resolution
§ Proctor product knowledge training for sales representative and generate scorecards for key accounts
§ Responsible for online campaign strategies including PPC, SEO, and email marketing, and content partnership liason management.
2003 – 2005 Yahoo! Inc. Pasadena, CA
Account Manager
§ Provided comprehensive reporting, analytical and advisory services to Search Engine Marketing clients
§ Reviewed and reported on Search Engine Optimization (SEO) programs. Worked with Product Management, SEO and Product Testing teams to plan, execute and measure SEO experiments. Analyzed test results and advised properties on steps to boost SEO performance and traffic acquisition
§ Developed and managed a world-class Analytics Program delivering data-driven insights into asset performance, monetization, audience, user engagement, behavior and segmentation
§ Worked with individual web properties to define/refine performance objectives, metrics, data sources, analytics, and business intelligence reports
§ Reviewed and reported on Product Operations. Identify design, feature, content and quality improvements.
§ Worked with Product Management and Product Testing teams to plan, execute and measure product experiments. Analyzed test results and provided conclusive guidance on steps to optimize revenue, user engagement
2000 – 2002 Earthlink, Inc. Pasadena, CA
Account Manager
§ Sold and marketed various Earthlink products including, high-speed cable access, elaborate wireless online networks
§ Responsible for all follow-up and closing of inbound and outbound sales calls within a fast-paced call center environment
§ Drafted monthly statistical analysis report to assist senior management with qualitative review
Noah Boynton
Resume
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