Marketing Executive
Resume:
Andy Johnston
Acworth, Ga. 30102
*********@*********.***
Summary
Exceptional results through Marketing initiatives, Strategic Events, Brand
Messaging and Creative Support for many of America's largest and most
demanding companies. Proven track record in communications strategies
including consumer marketing, promotional development, action-oriented
messaging and specialized initiatives to support overall business strategy.
Outstanding team leadership, executive interaction and interpersonal
skills. Immediate grasp. Results-oriented. Creative. Collaborative.
Customer-focused.
Work Experience
Owner/Creative Director/Designer - Marketing, Executive Communication &
Events
The Idea Group - 2012 - Present
Creative Direction, Art Direction, Content Designer, Strategic Event
Design, Head Writer
Creative Director/Designer - Marketing, Executive Communication & Events
Wits' End Productions - 2011 - 2012
Creative Direction, Art Direction, Content Designer, Strategic Event
Design, Head Writer
. Manage and facilitate the strategic planning and creative process for
the development of client events, media, video and marketing.
. Graphic design of marketing and communications projects that inform,
influence and build engagement with key audiences that meet client's
predetermined objectives.
. Builds strong relationships with internal and external resources that
enhance the content and execution.
. Ensures budget integrity within established boundaries.
. Member of the team that completely re-thought and redesigned the
annual Intercontinental Hotels Group Americas Investors Conference.
Owner/Creative Director/Designer - Marketing, Executive Communication &
Events
The Idea Group - 1991 - 2010
Creative Direction, Art Direction, Content Designer, Strategic Event
Design, Head Writer
. Communication strategy and creative content development
. Creative content for media, video, marketing and client events
. Art direction and Graphic design of marketing and communications
projects
. Instructional design and content for training, workshops and executive
development
Selected Projects
Marketing Communications, Corporate Image, Strategic Events, Brand
Positioning
InterContinental Hotels Group - Distribution Marketing Division - 2006 -
2009
Marketing Communications, Channel Marketing and Event Marketing, Head
Writer
. Define key messaging and value propositions for IHG's revenue channels
that include: online bookings, call centers, third party booking
sites, social media.
. Develop the communications plan to deliver key messages to internal
and external audiences.
. Create internal brand - "The Revenue Factory" - to emphasize what
Distribution Marketing does for franchise owners and their hotels.
. Design and launch the Booked Solid Tour - a daylong, high-
participation workshop where owners and key hotel managers are
immersed in a hands-on experience, making changes that increase
revenue. Developed ROI metrics and demonstrated success.
. Manage strategic planning, implementation and execution of the
Distribution Marketing presence at IHG's Americas Investors Conference
- a gathering of high net worth hotel owners and operators.
. Manage creative direction, owner communications, booth design and
production and on-site supervision of workshops and tradeshow
experiences.
. Facilitate and motivate top management and cross-function teams to
provide consistency in presenting key messaging and value propositions
presented throughout the year.
Popeyes AFC Enterprises Inc. - Popeyes Worldwide Conference - 1995 - 2005
Creative Director, Content Designer, Head Writer
. Identify key annual objectives
. Develop communications strategy, Conference agenda and creative
approach to accomplish key objectives
. Manage creative development of executive presentations, video, media
and live performance elements
Randstad North America Employee Review - 2002 to 2009
Communication Strategy, Head Writer
. Review results of the annual workplace research project
. Facilitate the development of messaging and analysis
. Write the annual World of Work publication that is released each
spring and is used as the key marketing vehicle for the year.
The Home Depot
25th Anniversary Celebration - 2004
Creative Director, Content Designer, Event Architect
. Develop a comprehensive, yearlong communication campaign for Home
Depot's 25th Anniversary Celebration culminating in a three-day event
in Orlando, Florida.
. Facilitate umbrella messaging to provide a consistent structure for
advertising, internal/external marketing, and PR across the
international Home Depot system.
. Manage the creative development of theme; creative approach and
messaging to provide consistency in videos, speeches, media, marketing
and even the manager entertainment events.
Marketing Communications
Industry and consumer-level marketing, training and events.
Samsung, Southern Company, Hitachi, GE Access, Kimberly-Clark, The Coca-
Cola Company, Georgia-Pacific Corporation, Ethicon Endo-Surgery, Dr Pepper
Snapple Group
Skills
Very skilled in:
Adobe Creative Suite - Photoshop, Illustrator, InDesign
Microsoft Office - Microsoft Word, PowerPoint, Excel
Contact this candidate