Management Marketing
Resume:
Naresh Samal ***********@*****.***
Ph: +919*********
C AREER OBJECT I VE
A Digital Marketing Professional with 3 + Years Experience including i nteractive digital
marketing, site optimization - SEO/SEM and web analytics. With over Three years of
marketing management within entrepreneurial companies as well as multi-billion dollar
g lobal enterprises Fortune 500 companies.
Developed ability to provide efficient solutions through strategic planning and a focus on
c reative approaches to problem solving.
S ki lls:
I n ternet Marketing Skills: Web Analytics & Reporting, Search Engine Marketing
(Google™ AdWords®, PPC, & SEO natural search,)
Keyword Search, Marketing Content Creation, SEO Content Creation, and Competitive
Research
Technical Skills:
O ne year diploma in software engineering, P roficient in M icrosoft Office® Suite
(Word, Excel, Access™, PowerPoint, Outlook), H T M L, Wordpress, photoshop css5.
Achievements: (To Name a Few, apa rt from professional ta rgets and achievments)
• Increased the organic t raffic to 80 percent within a Year
• Most of the keywords were used from the fi rst, second and thi rd Page of Google,
Yahoo and other search engines.
• Most of our branded keywords and non-branded keywords have multi links from the
same domain in the fi rst page of Google, Yahoo.
• Achieved First Page Dominance with 8 results from same domain in Google fi rst
Page for different keywords (Screenshot).
• Achieved and maintained for Education related keywords fi rst page results for
www.onlineschooladmissions.com f rom the last one year.
Naresh Samal ***********@*****.***
Ph: +919*********
• Achieved fi rst page position for critical keywords for ecommerce client within three
months.
• Facebook Fan Following has increased to 10k from just 2k within 3 months for
www.onlineschooladmissions.com .
• Constantly maintained a conversion ratio of 6-7 percent from pure organic t raffic for
ecommerce client.
I ndustry Expertise : Telecommunications, Ecommerce, In ternet/Information Services
P rofessional Services and Business In telligence, Mobile Applications. Education portal,
Health portal
JOB EXPER I E NCE
M idas Group of Company Pvt L td (Nov 10 onwards
t ill date)
Project Title : http://www.onlineschooladmissions.com/
Role : Manage Site Keywords analysis
Project details : Onlineschooladmissions.com provides one solution to all your admission
related problems. Getting school admissions, filling the admission forms, paying form fee or searching
top schools.
Project Title : http://www.bookmydoctor.com/
: BookMyDoctor is India's No. 1 health care portal that connects patients with doctors
Project details
and provides information about medical requirements as and whenever required.
SEO Operations (SEO)
• Created competition analysis reports, analyzed existing data from server logs and
c reated statistical analysis to project current search engine t raffic patterns.
• Conducted competitor and keyword research to develop a plan to increase t raffic to
t he website through SEO, increase organic search engine ranking for highly
Naresh Samal ***********@*****.***
Ph: +919*********
competitive relative industry keywords, implement link-building campaigns and
i ncrease social media mentions.
• Boosted site t raffic th rough a continual process of improving the interactive
experience and optimizing content for search engines (SEO).
• Research and provide recommendations for SEO targeted product names, company
names and URLs.
• Read and review SEO news and reports to maintain up to date knowledge on the
SEO market.
• Performed keyword research and created the respective Meta data. Efforts t r ipled
t he total number of optimized pages on the site.
• Altering relevant web pages so that it ranks higher in the organic listings of search
engines
• Increased website t raffic by over 400% by conducting website analytics and search
engine optimization
My Roles
On-page Optimization:
• META, Content, Image, Video, Anchor links Optimization
• Keyword Research, Analysis and Placement
• Content Optimization
• Heading Optimization
• Image Optimization
• Anchor Text Management
• Keyword Proximity Management
• Navigation Management
• Breadcrumb Management
• Page SculptingSitemap (Static, XML (XSL & XSLD) and ROR)
• Error Pages
• Robot.txt
• Redirections, URL Rewri ting and Renaming
• Canonicalization
• Multilingual SEO
Naresh Samal ***********@*****.***
Ph: +919*********
• Google Webmaster Tools and Google Sitemaps
• W3c validation
Social Media Optimisation (SMO)
• Maintain an online social media presence, contacting guests and potential customers
t hrough standardized social tools such as Facebook, Twit ter, and other online
p latforms. Market and drive sales to increase store profit. In troduce creative
p romotions and campaigns while working with a limi ted budget.
• Responsible for planning, organizing and managing all social media channels for
D ifferent Clients.
• Led the team that identified, analyzed and evaluated existing and potential
opportunities to grow the social audience
• Responsible for planning, organizing and managing all social media channels for the
b rand.
• I ncluded social media optimization, targeting Twit ter, Facebook, and YouTube
audiences, to increase site t raffic
• Social Media Campaigning for Branding and Marketing.
• Content Distribution by Using Blog, Social Network Website and Article
P ressRelease Website.
• Social Media Review and Research for new opportunity.
• Social Media group Management and Micro blogging.
• Monitoring Social Media Traffic and ConversationMonitoring customer feedbacks
and experience.
• Target Audience Define and Data Gathering for Product Launching.
• Online Survey Handling with Social Media.
• Find Out the Relevant Discussion and Participating.
• Reputation Management through Social Media.
• Traffic Analysis and Reporting.
• Social Media L isting and Replying.
Naresh Samal ***********@*****.***
Ph: +919*********
• Promoting Story on Social Bookmarking Websites.
• Social Media Marketing with BlogsContent Writing for Social Media Channels
and Guest Blogs.
• Active involvement in social media networks like blogs, Flickr, Myspace,
D igg,Facebook, Squidoo, Twit ter, etc.Ongoing Trends Identifying and Campaignin.
C. Axis Pvt Ltd (march 10 –nov 10)
http://www.contentaxis.com
Contentaxis is a leading In ternet marketing company specializing in SEO, SEM, Social
Media Marketing.
JR. SEO & SMO Executieve
M y Roles
On-page Optimization:
• META, Content, Image, Video, Anchor links Optimization
• Keyword Research, Analysis and Placement
• Content Optimization
• Heading Optimization
• Image Optimization
• Anchor Text Management
• Error Pages
• Robot.txt
• Google Webmaster Tools and Google Sitemaps
• meta ti tle description keywords creation
Naresh Samal ***********@*****.***
Ph: +919*********
O ff-page Optimization:
• Site/Page Bookmarking
• Article Submission and article bookmarking
• Press Release Submission
• Block commenting and Forum Submission
• Niche Blog Posting
• Squidoo Lens and Hub page post
• Blog spot posting and Word press
• RSS Feed Submission
• Web Directory submission
ED UCAT IONAL QUAL I F ICAT IONS
B.A U tkal University
12th U tkal University
10th Orissa Board
S TRENGT H
• Logical and Analytical Abili ty.
• C reative, Hardworking.
• E fficient in Working in a Team
• Quick learner with ability to translate complex ideas and processes into technical facts or
persuasive non-technical presentation.
• Excellent organizational skills and ability to prioritize workload.
• Good team player, strong problem solving and analytical skills.
• Proficient at grasping new Technical Concept quickly and utilize the same in productive manner.
H OBB I ES
• Blogging, Swimming, Running
• L istening to music, Playing Cricket
Naresh Samal ***********@*****.***
Ph: +919*********
P ERSONAL DETA I LS
Date of Birth : Aug 05, 1986
Father’s Name : Ramesh Chandra Samal
Marital Status : Single
Languages : Hindi, English, O riya, and Bengali
Contact Number : +919*********
Date: Naresh Kumar
Samal
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