Manager Marketing
Resume:
Emily Marks
Atlanta, GA
********@*****.***
MARKETING, PR and EVENT PLANNING PROFESSIONAL
Summary:
Creative and proactive professional with a background in event planning,
marketing, public relations and sales in industries that include celebrity
fashion, hospitality, higher education, plastic surgery and dermatology.
Assisted in celebrity event coordination for Superbowl XLI and Funkshion
Fashion Week Miami. Produced alumni events of 300-plus guests for Georgia
State University. Created strategic social media marketing campaigns and
acquired national and international media spots. Ready to implement new
ideas and strategic thinking to increase efficiency, profit and position in
respective industry. Hold Bachelor of Science in Public Relations.
Strengths Include:
Event Design, Development & Management Social Media Marketing
Business & Client Relationship Email Marketing
Development
Recruitment & Management of Volunteers Vendor Contract Creation & Negotiation
Media Relations Budget Management
Work Experience:
Starwood Hotels and Resorts Worldwide Inc., Atlanta, Georgia (Oct 2012 -
present)
Group Sales Coordinator
. Actively assisted three managers in selling group event space and room
blocks at eight hotel properties throughout Atlanta.
. Developed marketing collateral as needed for sales efforts.
. Created and negotiated proposals and contracts.
. Collaborated, advised and managed processes between client and all
property contacts.
. Scheduled and assisted with hotel site visits.
. Managed expense reports.
Aesthetic & Dermatology Specialty Centre, Roswell, Georgia (Oct 2009 - Oct
2012)
Marketing Manager
Spear-headed all marketing, advertising and event programs.
Implemented social media campaign utilizing facebook, twitter, google+,
pinterest, blogs and more.
Redesigned company website.
Launched email marketing program.
Increased patient appointments and surgery sales by 10%.
Office Manager
Simultaneously assumed role as Office Manager.
Managed 15 employees at two locations.
Assisted on all office related negotiations including lease renewal, new
location exploration, and hiring contracts.
Emily Marks, page 2
Georgia State University Alumni Association, Atlanta, Georgia (Oct 2008 -
Oct 2009)
Special Events Coordinator
Served Georgia State University's urban campus of 160,000 alumni and the
Association's 5,000 members.
. Created and implemented over 20 Alumni Association special events,
homecomings, reunions and awards programs both on and off campus,
managing all aspects: research; site selection; vendor contract
negotiation; marketing strategies and promotional materials; training
and overseeing volunteers; budget administration; event design;
regulation of alcohol distribution; program creation and speaker
selection; and evaluation.
. Managed events of 300-plus guests and 20-plus volunteers on a $40,000
budget.
Pittypat's Porch Restaurant, Atlanta, Georgia (Oct 2007 - Oct 2008)
Marketing and Public Relations Manager
. Increased traffic for the restaurant by 3%; by creating new
advertising avenues.
. Increased awareness by more than 200 impressions per month by
implementing improved content, design and branding within chosen
mediums.
. Increased restaurant efficiency by implementing programs such as email
marketing and Magellan, an advanced reservation system.
. Worked with international and local journalists to position Pittypat's
Porch and its history as Atlanta's oldest restaurant to Atlanta's 37
million annual tourists. Gained press in Germany, as well as in local
media stories including Atlanta Magazine, The Business Chronicle and
Atlanta Now.
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3 Eastside Public Relations, Miami Beach, Florida (Jan 2007 - May 2007)
Internship
Assisted team with celebrity events surrounding Superbowl XLI and
Funkshion Fashion Week Miami.
Developed events with Ocean Drive Magazine, Miami Marketing Group, Market
America and over 350 models from 17 agencies.
Captured thousands of media hits in national publications for corporate
sponsors including ESPN, Sprint, Direct TV, Audi, Speedo, Vitamin
Water.
Leveraged performances by LL Cool J, New Found Glory, Marc Anthony,
Jennifer Lopez, and Fergi and other celebrity guest appearances to
generate press for clients.
Education:
Georgia Southern University, Statesboro, GA (May 2007)
Bachelor of Science in Public Relations
GPA 3.35
Georgia Study Abroad Program, London, England (June 2004 - Aug 2004)
GPA 4.0
Dean's List
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