Marketing Manager, Client Management, Market Research, Translation

FAN SI

* ***** **, *** ***, Jersey City, New Jersey, 07310 ****.******@*****.*** 202-***-**** (mobile)

EXPERTISE

Public Relations, integrated marketing strategy formulation and execution, channel/partner marketing, digital marketing,

search marketing, database management, event planning and execution, client and project management

EDUCATION _

GEORGE WASHINGTON UNIVERSITY, School of Business Washington, D.C

Master of Tourism Administration September - May 2011

GPA:3.53/4.0

Member of GW Sports Marketing Association

ZHEJIANG UNIVERSITY Hangzhou, Zhejiang, China

September 2005 – May 2009

Bachelor of Arts, Business Administration

Ranking: top 3% among 363 students.

Excellent Student in Full Aspects Scholarship, 2008

1st Prize Academic Scholarship*2, 2009, 2008

EXPERIENCE __

PARTNER CONCEPTS, LLC Annapolis, MD, U.S.A

Asia Account Executive March 2011-Present

Manage and maintain key accounts including China National Tourist Office (CNTO), Zhangjiajie Tourism Board,

Taiwan Tourism Bureau (TTB), and Korea Tourism Organization (KTO)

Raise brand awareness for destination clients by planning and executing integrated marketing and PR

strategies

Create brand identity by developing and managing intensive online and offline marketing

campaigns including website development & maintenance, social media content management,

public relationships & outreach, as well as monthly newsletter & editorial development

Manage positive relationship with travel media across print, broadcast and online platforms.

Develop media plans and present strategies and recommendations to clients.

Plan and exhibit at major travel trade shows such as New York Times Travel Show and U.S.

Travel Tour Operator Association Summit to increase brand exposure among target audience

Actively collaborate with U.S. travel trade to increase sales

Plan and organize Familiarization trips for select U.S. travel professionals to Zhangjiajie and

other destinations in China

Educate, encourage, and support U.S. tour operators and travel agents to sell Zhangjiajie. The

number of arrivals to Zhangjiajie from North America in 2012 has doubled year-on-year

Carried out creative, research, and partner marketing projects for destination clients

Led a team to conduct 6 month-long multi-faceted, comprehensive market research study

measuring all aspects of the travel and hospitality industries in the U.S. and present findings in a

book entitled, “Basic Facts and Figures of U.S. Travel and Tourism.”

Deliver monthly report based on first hand research and second hand resources to clients about

U.S. tourism industry updates and opportunities

Proposed and implemented a 2 month long joint online campaign between CNTO and KTO to

promote travel packages selling both China and Korea. Utilized Google Adwords to manage the

ad groups and keywords, as well as the banner ads on Google Search and Display Network

Planned and implemented a press conference at Cruise Shipping Miami for Taiwan Tourism

Bureau. Assisted TTB for media purchasing and advertorial development

Acquire and develop new business in Asia

Interacted positively with several potential destination clients such as Hainan Island (China), Shaanxi

Province (China), among others, and maintained positive long-term relationship with insiders

Referred by CNTO as the consulting agency for Shaanxi Province (China) for tourism development

Actively participate in major trade shows in U.S. to meet potential clients and discuss business

opportunity

ESOCIAL, LLC. Reston, VA, U.S.A

Marketing Associate July 2010-March 2011

Initiated & conducted a survey campaign among 1,000 target consumers in order to improve user experience for

company’s new social media website - SeeYouNextTime.com, a platform specifically for communities in the D.C

metropolitan area

Managed the positive relationship with targeted audience. Introduced & presented the website features including

event planning and archiving, photo gallery, BBS and inter-communication, among functions via email blasts

Managed an online campaign to drive traffic to the website. Designed & managed a list of key words and banner

ads for a three-month Search Engine Marketing (SEM) campaign on Google Search and Google Display Network

Over 1,500 registrations were generated, over 100 groups were created during two months of intensive PR

campaign

SKILLS/INTERESTS _

Language: Chinese (native), English (fluent), Japanese (basic)

Specialty: Badminton (Secondary Athlete of China in national ranking)

Volunteer: 2010 White House Project-Benchmarking Women’s Leadership, 2010 Sports Industry Networking

and Career Conference (SINC), 2010 D.C Walk Tour in Cultural Tourism D.C., etc

Publication: Si, Fan. Analysis of Current Development of Badminton in Zhoushan and Predictions of it into the

Future. Blue Report 2007: 425

Computer: Proficient in Microsoft Office (Word, Excel, PowerPoint, Access, etc), Photoshop, SPSS software,

Google Adwords and Google Analytics

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