creative director

Sheau Hui Ching

Senior-level Creative/Experience Design Manager •

*** •880 •9822 • ********@*****.***

I am a creative director with more than fifteen years of experience

i n the digital in teraction and design fields, currently seeking an

opportunity to apply my expertise in a new and challenging

environment.

M y specialties lie at the in tersection of creative strategies, user

experience and visual design. I believe my unique background can

help your company gain a competitive advantage. I understand the

business needs and able to t ranslate core business strategies into

creative solutions that drives success. My broad array of experience

i n the world of digital marketing and business solution development

is evidenced in my long case history of client work and performance.

I have worked on some of nation’s top brands, including Kraft Foods,

W hirlpool, General Motors, McDonald’s, Purina, FX, Sears, Takeda

and Disney.

With almost ten years of experience leading and managing teams, I

have also been involved in every aspect of the business; beginning

w ith new business developments, strategic planning, project

execution through client retention. In my current role, I am

responsible for defining the user experience design methodology, as

well as leading and managing the team. My team and I are

responsible for delivering sound strategies and crafting word-class

CRM solutions for our clients.

I n my previous position, I was charged with building the creative

team from the ground up. The team consisted of visual designers,

U X architects and front-end developers. I recruited, directed and

managed the team across all offices. In addition, I was able to

significantly expand the portfolio and the revenue of the company.

My extensive knowledge in creative and experience design combined

w ith my experience in team leadership, creativity, problem solving

and operational management make me a critical asset to any

company.

Attached is my resume with work samples. I would welcome the

opportunity to discuss my qualifications with you.

Thank you in advance for your time and consideration.

Sincerely,

Sheau Hui Ching

(Pronounce: sha-way)

References available upon request • w ww.sandboxloop.com

Sheau Hui Ching

Senior-level Creative/Experience Design Manager • 312 •880 •9822 •

********@*****.*** • w ww.sandboxloop.com

P rofessional Practice

E xpertise & Qualifications

User Experience

Senior-level creative and experience design manager with more than

D irector

f ifteen years of strategic experience planning, team management,

closerlook

p roblem solving, business development and operational

07.2009 present

“Due to her professional management experience.

Chicago, I L

• Offeri • Planni

mode of operating and

Creative Director

ability to draw out the ng ng,

Incognito Digital

best work from her team, i nnova definin

04.2006 04.2009

a ll while keeping nimble tive, g and

New York, NY &

w ithin in a boutique, user- i mplem

Chicago, I L

entrepreneurial center enting

Associate Creative

environment the studio ed i nterna

D irector

t h rived. In addition, s trate l UX

Arc Worldwide

Sheau Hui really gies p rocess

06.2004 04.2006

u nderstood what an and and

Chicago, I L

i ndependent, progressive result- design

Design Director

agency needed” driven method

Giant

Kendall Allen, Managing director,

solutio ologies

S tep/Semaphore

I ncognito Digital

• Develo

ns for

Partners

Fortu ping

“Sheau Hui is an 09.1999 05.2004

ne 500 world-

extremely versatile Chicago, I L

compa class

c reative director, easily Senior Designer

nies CRM,

spanning the worlds of Giant Step

• In flue i ncludi

i nteraction and visual 11.1996 09.1999

ncing ng e-

design. Sheau Hui was Chicago, I L

design mail

a lways sought after over

t h roug commu

t he many years we Education

h nicatio

worked together because Master Of Fine Arts /

i nsigh n

she is that rare t- solutio G raphic Design

combination of driven ns Indiana University

•

p rofessional excellence, creativ Establi 05.1996

focus and discipline.” e shing B loomingon, I N

s trate and Bachelor Of Fine Arts

Tim I rvine, Executive Creative

D irector, ArcWW

gies n urtu ri / Design

and ng Southwest Missouri

user client S tate University

experi relatio 05.1993 Springfield,

ence nships MO

•

design Operat

• Defini ion Recent Awards &

ng manag Recognition

creativ ement Judge, FIRST

e experie Robotics Competition

d irecti nce FTC & FRC

ons for i ncludi TMAIT.com

mobile ng WebAwards, large definin Outstanding

compl g G lobal

ex scopes N ovoMedLink App

t ransa and PM360 Trailblazer

ctional managi Awards Finalist

applic ng FX Nip Tuck Season

ations, resourc P remiere

respon es for ad:tech Awards

sive m ultipl F inalist, W3 Awards

websit e Silver

es and p roject Elderlife Financial

k iosks s with Services Website

• Orche revenu In teractive Media

stratin es up

g to two Awards

cross- m illion Outstanding

chann s Achievement

•

el user Experti SPEED Wrecked

experi se in M icrosite

ences; various W3 Awards Silver,

specia i ndustr Davey Awards

lizing ies, Silver

in i ncludi

i nform ng

ation, consum

h uma er

n- packag

factor ed

and goods,

i ntera online

ction retail,

design enterta

• Leadi inment

ng,,

manag automo

ing tive,

and f inanci

mento al

r ing service

cross- s,

functi healthc

onal are,

team t ravel

• and

manuf

acturin

g

Recent Industry Specific Experiences

Managed and grew a creative department by 200% within

t he fi rst year. Led and mentored teams of designers, front-end

developers and motion designers across offices, as well as secured

new talent. In addition, created and implemented user-centric

design methodology and process, engaged in sales presentations,

p romoted service offering to new and existing clients, and expanded

t he company’s portfolio.

Increased program participants by 501% in 12 months. O ptimized

spending through custom designed touchpoints experience

t hat c reated a better overal l user experience and ensured

ongoing lea rning about target users at the individua l r ather

t han aggregate level. The goal was to guide the brand’s

t a rgeting, messaging and spend decisions through meeting

t he objectives of building healthcare professional

r elationships with the brand, tr acking preference of mater ia l

type and method of delivery; as well as integrating cur rent

v ar iety of programs and tactics into something more

meaningful at the individua l level.

R eached the thousand downloads benchmark in less than 2

m onths with no promotions. Improved patient compliance

t h rough an innovative, symptom-t racking mobile App. The App

i ncluded a feedback mechanism that clarified t rends over time,

t hereby encouraging compliance with use of the application. I t met

t he brand’s objectives of increasing t reatment urgency and

i mproving brand loyalty. I t became an effective tool to engage

healthcare professionals in the field.

Achieved campaign goal in 3 days. C reated an innovative, highly

engaging online experience solution for an entertainment

f r anchise to support the premiere of a popula r drag r acing

show. Show experience and char acters were weaved

seamlessly into the fame for a provocative and captivating

online play. Responsibil ities included the development of

online experience strategies, team and client management.

Shortened processing and wait time by 28%. I mproved shopper

experience with easy-to-use k iosk for a major retai ler through

solutions to improve the existing pick-up and drop-off

services. The fina l design was based on interviews and

observations of shoppers and associates in different reta il

stores. The result was an enhanced kiosk interface with

smoother tr ansactiona l experience that reduced wait time

a nd eliminated shopper frustrations.

References available upon request • w ww.sandboxloop.com

CASE STUDY:

Optimized spending through user

touchpoint orchestration

Recommended, sold and designed a program integrating and coordinating all

touchpoints that brought the user experience to life, which enabled ongoing

learning about target users at the individual rather than aggregate level.

Challenges:

• Fragmented sales and marketing efforts across the brand

• Two separate online destinations

• No insight to users interactions

As a result, a lack of awareness existed as to how effective the brand was

communicating with users through the multiple channels and tactics.

Sheau Hui Ching C reative/Experience Design Manager / ********@*****.*** Confidential / 1

CASE STUDY: Optimized spending through orchestrating user touchpoints • w ww.sandboxloop.com

THE GOAL:

Identify gaps

and

opportunities

for better

user

engagement

M ethods/Tools:

• Site map

• All-agency facilitation session

• Content strategies

• Eco map

• Wireframes

• Experience map

Sheau Hui Ching C reative/Experience Design Manager / ********@*****.*** Confidential / 2

CASE STUDY: Optimized spending through orchestrating user touchpoints • w ww.sandboxloop.com

Solutions:

• Identified how users were engaging with the brand through eco-mapping exercise

• Revised existing interactions and created new touchpoints for a superlative user experience

• Streamlined data feeds into a single CRM database

• Consolidated the two websites into one new destination that serves as the singular hub for all

online interactions

• Tracked program performance and build reporting features

Sheau Hui Ching C reative/Experience Design Manager / ********@*****.*** Confidential / 3

CASE STUDY:

Positively changing health behaviors

Developed a self-management engagement program that helped patients with

d iabetes better manage their conditions.

Challenges:

• The brand first foray into healthcare and first initiative built on a services-based

model

• Significant psychosocial and interpersonal barriers in diabetes management

• Monumental commitment and energy i nvolved in behavior change

• Efforts and needs differ from person to person

Sheau Hui Ching C reative/User Experience Design Manager / ********@*****.*** Confidential / 4

CASE STUDY: Positively changing health behaviors • w ww.sandboxloop.com

THE GOAL:

Deliver

personalized

behavior

change

supports to

d rive

sustainable

change

M ethods/Tools:

•

• Interaction models

User and expert research

•

• Wireframes

Personas and scenarios

•

• Usability testing

Site map

• Content strategies

Sheau Hui Ching C reative/Experience Design Manager / ********@*****.*** Confidential / 5

CASE STUDY: Positively changing health behaviors • w ww.sandboxloop.com

Solutions:

• Engaged and supported users where and how they live

• Collected and reacted to evolving information and preferences

• Tracked actual behavior against personal goals

• Offered personalized advice and insight that drives behavior change

• Engaged others in the social support system

Sheau Hui Ching C reative/Experience Design Manager / ********@*****.*** Confidential / 6

CASE STUDY:

Increased urgency of t reatment through

i nnovative mobile app

Designed a mobile solution that helped facilitate patient-physician

communication and enabled better insight to patients’ conditions.

Challenges:

• Highly perceived self-efficacy due to abundant over-the-counter options

• Embarrassing symptoms caused delay i n t reatment seeking

• Communication void between patients and physicians

• Difficulty in assessing the condition due to multi-dimensional factors

• Repeated user engagement required for valuable impact

Sheau Hui Ching C reative/Experience Design Manager / ********@*****.*** Confidential / 7

CASE STUDY: I ncreased urgency of treatment through innovative mobile app • w ww.sandboxloop.com

THE GOAL:

Help patients

and their

healthcare

p rofessionals

see the

connection

between

symptoms,

behaviors and

M ethods/Tools:

t reatments • Site map

• Stakeholder and user interviews

• Interaction models

• Competitive analysis

• Wireframes

• SWOT analysis

Sheau Hui Ching C reative/Experience Design Manager / ********@*****.*** Confidential / 8

CASE STUDY: I ncreased urgency of treatment through innovative mobile app • w ww.sandboxloop.com

Solutions:

• Tracked both interior and exterior pathogenic factors

• Offered discreet solution to protect patient privacy

• Implemented feedback mechanism to illustrate trend

• Encouraged repeat logging with leads and reminders

• Encouraged information sharing between patients and their healthcare professionals

Sheau Hui Ching C reative/Experience Design Manager / ********@*****.*** Confidential / 9

ADDITIONAL SAMPLES: w ww.sandboxloop.com/work

Connecting with Increased in-store traffic through a mobile solution

customers in a niche

market

Personalized brand Enriched brand experience with customer-centric features

experience

Sheau Hui Ching C reative/Experience Design Manager /

********@*****.*** Confidential / 10

Contact this candidate