ANTHONY MCREYNOLDS, MBA
*******.**********@*****.*** • 208-***-**** • 4371 W Newland St. Meridian, ID 83642
Objective
To obtain a Marketing position with a fast-paced, dynamic company.
Highlights of Strengths
• Data Collection and Analysis – Identify, query, and analyze complex data sets; then form
recommendations/business-cases based on results. Proficient in SQL, Excel, VBA, SPSS.
• Project Management – On behalf of Client; manage 6 complete project lifecycles that included the budget,
conception, design, implementation, tracking, and analysis of promotions, incentives, materials, and training across 3
locations in 2 time zones typically under budget by 10% or more .
• Demonstrate Ownership of Client Needs – Develop and implement process changes and programs that resulted in
metrics of >115% of client goals.
• Collaboration and Communication – As an intermediary, partner with Client, Vendors, and respective leadership
teams while balancing different corporate cultures and objectives. Footprint grew 300% during last 4 fiscal quarters.
• Stakeholder Management – Demonstrate and reinforce departmental value-add to Client and Management teams by
proactively developing and presenting formal ROI analysis on multiple strategies.
Professional Accomplishments
• On behalf of client, partner with leadership teams to analyze and manage co-branded projects, sales, quality metrics,
and training within assigned territory (2 Directors, 3 Center Managers, 35 Sales Teams, and 550 Sales Agents).
Facilitate, develop, and execute local go-to-market and sales training strategies for front-line sales supervisors.
Liaison between client, vendors, partner, and local sales management. Utilize SQL, pivots, and other data analysis
tools.
• Lead interdisciplinary teams on front line oriented projects. Define sales strategy for, develop, and execute
comprehensive frontline customer interactions designed to maximize Total Customer Experience.. Communicate with
customers, management, internal departments and provide front-line perspective on business operations.
• Managed sales, P&L, and leadership development, as well as developed and executed local sales and marketing
strategies for $8MM branch office. Consistently exceeded personal sales quota in addition to coaching team members
and developing performance optimization plans to maximize employee potential.
Professional Experience
Territory Sales/Project Management, Integrated Marketing Services, 2011 - 2013
Sales Professional/Project Assistant, Hewlett-Packard, 2007 - 2010
Branch Account Manager, Citigroup, 2005 - 2007
Senior Credit Manager, Wells Fargo Financial, 2004 - 2005
Education
Masters of Business Administration Northwest Nazarene University, 2007
• Bachelors of Arts; Psychology and Group Dynamics Western Washington University, 2004