Project Customer
Resume:
PRASAD G.P.A
Blk ***, #**-***, Email : *********@*****.***
Bedok North Street3, Contact : +65 93256447
Singapore – 460536
Summary
3.5 Years of experience with core skills in the following areas:
Exposure to eMarketing through different Marketing channels, CRM process, End-to-End
Campaign Management Solution .
Experience for Development/Testing/Implementation of a New Rollout.
Programming experience in Unica Enterprise Marketing Management tool, SQL, UNIX,
Microstrategy Reporting tool.
Experience in BI Reporting and Marketing Operations in PayPal .
Learn new skills quickly and work easily under pressure.
Worked at different stage of the Project development life cycle including Production and UAT
environment and have delivered work to the best quality, keeping focus on ZERO defects and
concrete documentation at each phase.
Proficient in analyzing and translating business requirements to technical requirements and
architecture.
Excellent organizational, communication and documentation skills with sound basics
and ethics.
Confident in decision making for enabling effective solutions leading to high customer
satisfaction.
Employment Profile
Working with PayPal Pte Ltd Singapore as Database Marketing Consultant from March 2012 - till date.
Technical Skills
Languages : SQL, UNIX
Operating System : Windows7, XP
Front End : Unica, Microstrategy
Database : Teradata
Others : Software Engineering, DBMS
Tools : Teradata SQL Assistant, Excel, Powerpoint
Project Summary
Project #1
Project Name : APAC Ad-hoc Campaign Management
Client : PayPal ASPAC (Asia Pacific Region)
Role : Consultation coordinator, Developer/UAT Support
Duration : April 12 – December 12
Technology : Unica, Teradata SQL, UNIX,
Description:
Working closely with various Asia Pacific country Marketers to drive number of Ad -Hoc Campaigns and
supporting them throughout the campaign period. The primary role was to operationalize the
Campaign interms of Building and Launching the Campaigns in different Marketing channels like Email,
Website, Direct mail, SMS, Coupon, PFS. Got opportunity to closely work with different country
marketers and handled various tasks in each of the Campaign programs during the Campaign period.
like gathering requirement through the consultation call, translating business terminologies into the
Database terminologies, feasibility checking, designing Customer segmentation based on targeting,
Sizing and providing the suggestions to the Marketers to tune the Targeting based on Customer
behavior and Post campaign Launch support.
Roles and Responsibilities:
Managing pre consultation calls and gathering requirements
Establishing sizing, Segmentation, Finalizing Targeting
Preparing Targeting brief document and sharing it with stakeholders
Generating Mediaplex tags for the Campaign performance Tracking purpose.
Campaign Development in Unica Environment and doing UAT
Deploying Campaign to live through different channels like Email/Onsite
Post Campaign support
Project #2
Project Name : APAC Recurring Campaign Management
Client : PayPal ASPAC (Asia Pacific Region)
Role : Consultation coordinator, Developer/UAT Support
Duration : Jan 12 till date
Technology : Unica, Teradata SQL, UNIX,
Description:
Working closely with various Asia Pacific Marketers (Australia, China, Hong Kong) to drive CRM
Campaigns and supporting them on long term basis. The primary role was to operationalize the
Campaign interms of Building and Launching the Campaig ns in different Marketing channels like Email,
Website, Direct mail, SMS, Coupon, PFS. Got a opportunity to understand basic CRM process and,
Improving customer Engagement by serving different kind of messages about Product solutions and
comprehension, safety measurements, Customer support etc at a different stage of customer
lifecycle. during this period Got opportunity to closely work with different country marketers and
handled various tasks in each of the Campaign programs during the Campaign period, like gathering
requirement through the consultation call, translating business terminologies into the Database
terminologies, feasibility checking, designing Customer segmentation based on targeting, Sizing and
providing the suggestions to the Marketers to tune the Targeting based on Customer behavior and
Post campaign Launch support.
Roles and Responsibilities:
Managing pre consultation calls and gathering requirements
Designing Customer Lifecycle Management Flowchart
Establishing sizing, Segmentation, Finalizing Targeting
Preparing Targeting brief document and sharing it with stakeholders
Generating Mediaplex tags for the Campaign performance Tracking purpose.
Campaign Development in Unica Environment and doing UAT
Deploying Campaign to live through different channels like Email/Onsite
Post Campaign support
Providing Post campaign process and handling disaster Management and trouble shooting.
Project #3
Description : PayPal OnDemand
Reporting Roles & Responsibilities:
Performed Customer Requirements Gathering, Requirements Analysis, Design, Development,
Testing, End User Acceptance Presentations, Implementation and Post production support of BI
projects. Also worked as a Shadow Resource in few BI Dashboard designs.
Project #4
Description: Product vertical/Sitecatalyst Reporting .
Extensively worked in both Ad-hoc and Standard Reporting Environments and Involved in
developing Reports scalable to large volumes of Sitecatalyst data by creating Datamart Tables. Also
Individually Managed projects through entire Report Development Life Cycle, including Report Post
Production Support, interaction with the stake holders of the Report.
Received the PAT BLUE MOON Award for handling the Project successfully.
Academic Qualification
Educational Profile:
Bachelor of Engineering (Electronics and Communication Engineering) during the
period 2006-2009.
Diploma (Electronics and Communication Engineering) during the period 2003-2006.
Perceived a certification on Teradata Certified Professional Program
Completed XIIth in 2003 with 81%
Completed Xth in 2001 with 89.59%
Personal Information
Nationality : Indian
Passport No : G2994460
PAN No : BCZPP2997P
Languages
Known : English, Hindi, Kannada, Marathi, Tulu, Tamil
Hobbies : Playing Cajon(Box Drum), Indian Percussion Instruments, Singing Indian
Music, Participating in Marathon Race, Cyclothon, Watching Movies
PRASAD G.P.A
Singapore
Cell:+65 93256447
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