Sales Manager

**** **** *** *** *** Pompano Beach, FL *****

Cellular (305) 450- 2079 *******@*******.***

Fernando Durand

SALES AND MARKETING EXECUTIVE

Accomplished and dynamic sales and marketing executive with upwards of 20 years of

experience, graduate level education ( MBA) and technical knowledge. Experience in

executive-level administrative support and customer relations. Demonstrated history of

leading integration and development of innovative sales and marketing campaigns that

have successfully increased bottom line revenue, brand awareness and client retention

rates. Proven leader with keen ability to rapidly assimilate to new concepts,

technologies, industries and corporate cultures.

PROFESSIONAL EXPERIENCE

Kindred Healthcare, Hospital Division

South Florida

District Director of Sales and Marketing

February 2006- Present

Responsible for development and execution of multi facility sales strategies, create

and take charge of comprehensive physician recruitment plans, implement sales

initiatives and analyze market data to meet business objectives. Oversee of upwards a

100 MM annual revenue budget and motivate professional sales team to achieve company

performance goals.

Major accomplishments include analysis of market data and implementation of new

strategies that generated YOY and same store admission growth by 17% from 1849 in 2008

to 2175 in 2012, Increased Net Revenue by 15% from 78 MM in 2008 to over 90 MM in

2012, achieved 106% of budgeted EBITDARM in 2012 from a budget of 19MM to an actual of

over 20.8 MM, oversaw marketing development plans for 2 start up hospitals in the

South Florida Market, recruited over 100 new referring and attending physicians to

the Kindred hospital medical roster, Awarded Top Sales Recognition for 2011

Select Medical Corporation, Novacare Rehabilitation

South Florida

Business Development Manager

November 2002- February 2006

Responsible for generating new business for 13 rehabilitation facilities,

developed effective sales strategies for South Florida market, motivated, trained and

managed 13 member

sales team and sales support personnel, analyzed financial statements for decision

making to meet business

objectives

Major accomplishments include identification of key markets that maximized revenue

production,

developed and maintained professional relationships with physicians, hospitals, public

health agencies and nurses associations, produced sales activity reports for analysis,

forecasts and recommendations of key markets,

developed lecture series for public relations, region generated over $5,900,000.00 in

gross revenue in 2004,

increased gross revenue from $4,011,431.00 in 2003 to $5,932,782.00 in 2004,

increased net revenue from $2,436,833.00 in 2003 to $3,586,325.00 in 2004

OutReach Home Health Programs, Inc.

Fort Lauderdale, FL

Business Development Manager

June 2002- November 2002

Responsible for development of new referral sources for home health and outpatient

healthcare company,

manage existing physician accounts to enhance production, analyze market data to

identify new business

opportunities

Major accomplishments include development and implementation of comprehensive

marketing strategy to meet business objectives, developed marketing collateral for

community events, organized lectures and seminars

for key referral sources

Fernando Durand

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MeadowBrook Healthcare ( Formerly, HealthSouth West Gables Rehabilitation Hospital)

Miami, FL

Marketing and Sales Rehabilitation Liaison

December 2001-June 2002

Responsible for development and implementation of marketing

strategy, manage key accounts that generate high volumes of

referrals

Major accomplishments include production of wound care center

for outpatient services, obtained new podiatrist in first two

weeks of employment, managed accounts of existing physician

referral sources

Pembroke Pines, FL

December 2000-December

Compass Healthcare Systems 2001

Medical Office Supervisor

Responsible for the supervised all operations of medical center, supervision of the

credential process of all clinicians,

Supervision of the client and physician services

Major Accomplishments include development of resource reallocation project that reduced

70% of unauthorized visits,

implemented of client satisfaction project, increased revenue to center by $13,000.00

first two months,

center grew to be most the profitable with the highest number of authorized visits

CAC UnitedHealthcare / Pan American Hospital

Licensed PTA Miami, FL

May1993-June 2000

Responsible for the implementation of patient care plans for HMO

cost center and rehabilitation facility

Major Accomplishments include multiple performance improvement

projects to improve treatment center's productivity, eliminate

patient backlog and reduce outside referrals from center,

performed and supervised comprehensive review and analyses of

center's existing scheduling system, implemented reporting

system to monitor patient backlog, and outside referrals on a

daily, weekly, and monthly basis, results of system redesigns

and implementation included center productivity increased from

70 % to 90%

EDUCATION

University of Miami Coral Gables, FL

MBA,Healthcare Administration and Policy December, 2001

Winner of the Albert and Esther Green scholastic scholarship

Winner of MBA Business Scholarship

Winner of the Balanced Adult Man Scholarship

Winner of HRSA Training Grant

Florida International University North

BA, Psychology Miami, FL

September, 1995

Miami Dade Community College

State Certification, (PTA)

Team leader for the Miami Project to Cure Paralysis North Miami, FL

Enhanced member of Phi Theta Kappa Honor Society September, 1997

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