Manager Marketing

TIA MAYO

*** ******* *****

Woodbury, NJ ****6

**********@*****.***

CAREER PROFILE

Motivated and success driven professional with significant management experience in marketing and

accounts. Demonstrated strategic and analytical thinking skills. Proven ability to manage and promote

programs and significantly increase profitability. Exemplary ability to create and maintain professional

relationships. Seeks to add value to an organization with a combination of professional experience,

aptitude and unique skills.

PROFESSIONAL EXPERIENCE

BENEFITS SERVICES, INC, Phila, PA

2002–Present

A Subsidiary of the Greater Philadelphia Chamber of Commerce

Manager, Marketing & Accounts

● Manage and build relationships with key subscriber groups with primary focus on retention

● Plan, create, implement local/regional marketing and promotional initiatives and all benefit related

memberships

● Develop strategies aimed at enhancing sales and customer relationships

● Promoted from Marketing Manager and Marketing Coordinator to current position

Key Achievements:

● Spearheaded success of the Office Depot Affinities Program by creating and executing promotion to

introduce saving and discounts made available exclusively to members

● Under my management, the Affinities Program achieved most profitability

● Identified, created and executed strategies to obtain non dues and non health insurance related commission

income

● Currently manage the marketing and promotion of the PA Rx Program partnership offering discounts to all

PA residents on their prescriptions. Although just years old, program is growing exponentially and continues

to increase in profits by an average of 3.5% monthly

GREATER GERMANTOWN HOUSING DEVELOPMENT CORPORATION, Phila, PA

1999 2002 Project Developer

● Create project feasibility analysis through but not limited to development of project pro forma

● Identified and developed vacant properties including the marketing and sales of the completed real estate

● Improved brand awareness by design and implementation of marketing and advertising strategies

● Promoted from Development Assistant

Key Achievements:

■ Accepted customized position responsible for enabling company to reach community more effectively

■ Assisted community development organization with all outreach efforts

■ Created a caucus for neighborhoods to address any and all reservations and concerns

■ Coordinated town meetings to introduce new development teams and discuss upcoming projects

■ Planned follow up meetings to discuss neighbor concerns with delayed construction and vandalism

■ Identified families that qualified for funding assisted them with eventual ownership of rehabbed houses

■ Helped ensure prospective buyers maintained credit worthiness during 9 month home construction process

■ Responsible for moving over 10 families into newly rehabbed homes

CENTER COURT ASSOCIATES, New Haven, CT

1996 1999

Property Manager

● Managed day to day operations of a 74 unit boutique high rise apartment complex

● Marketed and advertised the property to increase and maintain rental agreements/occupancy

TIA MAYO, Page 2

● Monitored performance of property maintenance staff and investigated and resolved resident complaints

● Reviewed and negotiated vendor contracts, qualified and selected residents, managed eviction procedures

and compiled financial reports based on overall property performance

Key Achievements:

■ Created and maintained a consistently high retention rate for renewals during both a foreclosure and a

transition to new ownership within a 1.5 year process

■ Assisted new owners with capital improvements during apartment renovation process

■ Coordinated resident appreciation days to build trust, morale and retention

EDUCATION AND LICENSES

Bachelor of Science, Corporate Communications, Southern Connecticut State University, New Haven, CT, 1993

Significant Coursework: Multi focus in organizational communication through interpersonal relationships,

management and marketing

Licensure Health and Life, The State of Pennsylvania, Department of Insurance, 2009

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