Public Relations Manager

SUMMARY

Offering public relations/communications management experience with excellent written and verbal communications skills. Highly successful in designing and implementing creative media campaigns, utilizing strategic partnerships and planned public relations events/activities/programs, increased sales and broadened brand awareness; project development/implementation/evaluation and corporate community engagement. Proven ability to lead teams of creative professionals to achieve focused results and creative solutions.

AREAS OF EXPERTISE

Social Media Media Relations Public Relations Campaigns

Corporate Presentations Project Management Corporate Philanthropy

Strategic Partnerships Brand Awareness Marketing Strategies

Internal Communications Event Planning Corporate Community Engagement

PROFESSIONAL EXPERIENCE

National Women’s Political Caucus 2012 to present Director of Communications (Pro Bono Consultant)

Taproot Foundation 2013 to present

Director of Internal Communications (Pro Bono Consultant)

International Ultraviolet Association 2013 to present

Public Relations/Communications Consultant

Society of Hispanic Professional Engineers, Inc. 2011 to 2012

Industry, California

Marketing Communications Manager

Created, implemented and executed public relations campaigns, oversaw all media relations and outreach functions, served as primary spokesperson for media inquiries, managed for media relations efforts. Directed and managed social media campaigns, website, e-mail marketing, oversaw all communication and marketing efforts for community engagement activities, wrote, edited and distributed press releases, media advisories, and articles for national publications and all other internal and external communication pieces.

Accomplishments include:

Drafted correspondence and media messages to meet outreach needs and goals at the request of the Chief Executive Officer and other senior staff members

Managed media relations for the strategic oversight of national communications.

Integrated public relations programs to support marketing goals and programs of the organization

Provided communications counsel to senior management, helping to enhance the organization’s success by applying proactive and reactive communications strategy.

Created public relations and social media programs that positively positioned SHPE, Inc. and aligned closely with marketing campaigns using creative communication tools.

LifeStream 2009 to 2010

San Bernardino, California

Public Relations Specialist

Prepared and edited written documents for both internal and external audiences - press releases and media advisories, internal employee newsletter, served as primary crisis communication spokesperson, directed and managed social media campaigns, website, e-mail marketing, and all communication and marketing efforts for community engagement activities, programs, large-scale community special events.

Accomplishments include:

Developed and implemented a strategic social media campaigns that increased the awareness and need for blood and tissue donations by 25% among the 15 to 18 year-old demographic

Implemented and managed effective media relations plans that increased visibility for LifeStream’s mission and brought attention to low donation rates and immediate need for donations among the median-age of adult donors.

Wrote feature articles that were placed in major publications regarding the accomplishments of executives that gave prominence and credibility to the organization.

Good Sports LA 2006 to 2009

Encino, California

Communications Specialist

Develop organization’s external business communications program, business message development, media engagement, served as project/special events manager and directed the implementation and dissemination of all communication materials for the organization and served as community affairs liaison.

Accomplishments include:

Planned, implemented and executed community affairs events that provided greater exposure to the organization that led to increased funding opportunities.

Developed and cultivated relationships with government officials, community and business leaders that provided opportunities for charitable organizations access to professional athletes.

Worked closely with editorial executives to secure positive coverage for organization that led to significant funding opportunities.

Los Angeles Times 2001 to 2005 Los Angeles, California

Public Affairs Associate

Established and maintained positive working relationships that enhanced the image of the Los Angeles Times by developing and promoting community programs and community relations activities which demonstrated the Los Angeles Times mission to disadvantaged children and youth. Worked closely with internal departments in creating branding and marketing opportunities for the company, produced events, managed event budgets and managed community sponsorships.

Accomplishments Include:

Provided corporate representation for the Los Angeles Times on appropriate boards and agencies that facilitated the participation of Times leadership and executives.

Identified new opportunities for new partnerships and program with internal and external stakeholders.

Managed projects that included a developing a work plan and producing deliverables and coordinated with other stakeholders.

Participated in policy development and strategic planning

Communicated issues to key staff and stakeholders

E! Entertainment Television 1998 – 2001

Paramount Pictures 1997 – 1998

KCAL Channel 1996 – 1997

EDUCATION

California State University, Fullerton BA, Communications

California State University, Los Angeles MA, Mexican-American Studies

SOFTWARE SKILLS

Microsoft Word, Excel, PowerPoint, Publisher, Adobe Creative Suites, Indesign Photoshop, ACT! Database Management, Micro Edge Gifts.

Solid understanding of Facebook, Pinterest, YouTube, Twitter, Flickr and blogs.

Contact this candidate