Sales Project

Narmatha. C

Business Analyst

Mobile No: 083********

Email Id: *********@*****.***

I. OBJECTIVE

To associate myself with an organization as fulltime Research personnel, where I

can demonstrate my technical and business skills and contribute to the company.

II. AREA OF INTEREST

Market research and Insights generation.

Analysis and interpretation.

III. PROFESSIONAL EXPERIENCE:

Worked as a "Business Analyst - Insights" in Dexterity Business Analysts (P)

Limited, Chennai.

Years of Experience :3 years (June 10, 2008 to May 25, 2011)

About Dexterity:

Dexterity Business Analysts is a leading Marketing and Customer Informatics

(MCI) Company mainly focusing on the demand side business process. It provides

targetable business solutions for Market research, Market Intelligence and

Customer intelligence.

IV. RESPONSIBILITIES

Responsible for understanding the data and doing analysis, creating meaningful

reports/presentation development with recommendations to the client.

Assisting in Project planning and execution.

Identifying the objectives of the study and understanding the business needs,

thereby generating the required output (Charting and Data interpretation)

Ensures high quality in work and on time delivery of projects.

Effective Business/client communication.

Timeliness in completion of task assigned.

Created the report in line with the client's standards.

Responsible for doing primary and secondary research.

Has worked with big clients like Synovate, RISC International and Mazda.

Gained knowledge of data processing tools like Quantum, SPSS and Survey

programming tool like Dimension.

V. ACHIEVEMENTS

Taken the whole responsibility of Brand Score Card project as a single person

and completed the same successfully.

Ability to generate SPSS outputs as per client requirements from massive data

sets.

Proven ability in understanding various client requests and handling multiple

projects of RISC International.

VI. COMPUTER SKILLS

Business Application Software - SPSS

Office tools - MS Office.

VII. PROJECTS HANDLED

Global Brand Pulse (GBP):

The GBP tracks and analyzes the competitive set of brands across key image

attributes and funnel dynamics, including Brand Awareness, Familiarity,

Likeability, Consideration, Model Awareness and Consideration, Advertising and

Slogan Awareness, & Attribution.

Dealer Relationship Survey (DRS):

The DRS evaluates the satisfaction of Brand Dealers with the Services provided

by National Sales Companies across all aspects of the business. Improving and

enhancing the client franchise has been analyzed and generated insights.

International After-Sales Car Survey (IACS):

IACS evaluates customer satisfaction with the After Sales Service provided by

the Dealers/Workshops across various aspects.

Brand Score Card (BSC):

To analyze and track the major brand in each country by comparing brands against

relevant competitors. Also measures against other markets and see how

performance evolves over time.

Segmentation:

Explore media behavior (TV, newspapers/magazines, Internet, radio, Outdoor) and

how this differs by segment at a global level. Identify the specifics of each

segment and focus on the different things these segments do in their daily

lives, how they shop, what their relationships are regarding appearance,

seduction, positive consumption.

VIII. EDUCATION

Qualification/ Major Year School/College Percentag

Certificates Subjects e

Studied

Master of Science Mathematics 2006-2008 Kongu Arts and Science 75.8

College, (Bharathiar

University-Coimbatore)

Bachelor of Science 2003-2006 Navarasam Arts and Science 81.2

Mathematics College, (Bharathiar

University- Coimbatore).

IX. PERSONAL DETAILS

Date of Birth: 17.04.1987

Languages Known: Tamil, English

Hobbies: Surfing internet for research, Listening music

I hereby acknowledge that all the information given above is true to the best of

my knowledge.

Date:

Place: Erode

(NARMATHA. C)

Contact this candidate