Shelly Russell
L os Angeles, CA 90014
H: n one
M: 714-***-****
***********@*****.***
Summary
Background in outside sales rep/territory manager and customer service for over 25 years. Grocery
stores and independent accounts. Routing territories, setting up meetings for presentations, seasonal and
daily displays, building fixtures, crediting out product, communicating with District managers, store
managers and receivers. Some computer work for compiling data for my direct District manager. Daily
and weekly sales numbers. Group meetings and daily voice mail communication. Training new
employees. Putting together daily territory routes for myself and new employees. I have had territories
from San Francisco to San Diego back to Los Angeles. Between 100 and 120 accounts at times. C overing
open territories. I am comfortable with daily changes to my work schedule. Very flexible and willing to
help at all times. Communication is the most important part of sales. Organization and multi tasking comes
easy to me. I enjoy working with people and groups of people.
Highlights
Territory specialist Accomplished in relationship selling
Trained in account management Friendly and cheerful
Problem solver Approachable
Good communication skills S elf-sufficient
Exceptional time management Out going
Accomplishments
Handled the highest volume account in assigned territory.
Grew new product sales 100% in 30 days. Cleaning up territories.
Filled in for my District manager when he was out for personal leave.
Traveled to different States at the last minute to fill in for open territories.
Experience
April 2001 Russell Stover Candies
to Territory Sale Manager Kansas City, M O
March 2011Answered customers' questions regarding products, prices and availability.
Emphasized product features based on analysis of customers' needs.
Attended trade shows and sales conferences.Handled the highest volume account in assigned territory.
Taught potential clients about products through seminars and other special events.
Responded to all customer inquiries in a timely manner.
Acted as customer liaison between sales management and personal accounts.
Scheduled and attended at least 30 to 40 appointments per week.
Planned and organized routes within territory to maximize efficiency and time in the field.
Maintained friendly and professional customer interactions.
Related Coursework
1 984 Communication Classes/Excel
High School Diploma: Sales/communication/General Ed Citrus Heights, C A, U SA
Excel classes. Read "Who moved my Cheese". Different ways to grow my territory and increase sales.
Positive ways to communicate the product line and build strong relationships with my accounts.