Leanne D. Sparks
New York/New Jersey 609-***-**** ******.******@*****.***
SUMMARY OF QUALIFICATIONS
• Performance driven professional focused on the strategic cultivation of relationships, timely solicitations that ensure promising results, and
stewardship through deferential respect and gratitude on behalf of the organization
Developed and executed successful training material in the healthcare market. Specifically; authored and trained new hires on utilization of
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material in forty six page training module to succeed at reaching the organizations long term revenue goals and objectives, while
reinforcing and encouraging the growth of the organizations public reputation
• Proven success in territory revenue growth based on cultivation and stewardship of clients
Highly successful at executing persuasive customer presentations resulting in turning a customer into a client. Success was achieved by
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using information gained during the cultivation process and tailoring presentations based on the specific needs, backgrounds and financial
status of each customer
PROFESSIONAL EXPERIENCE
Direct Medical Solutions, Northern, NJ (2/2012 present)
Regional Account Manager Independent Sales and Marketing Consultant
Promoting specialty oncology pharmaceuticals, biotechnology and medical devices products, genetic & metabolic diagnostic lab
testing, drug sensitivity and diabetes in the Northern New Jersey and New York areas
Currently launching three new products for oncology and personalized medical solutions; MuGard, BioTheranostics and Iverson Genetics.
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This process requires me to be very well educated on my products and introduce products to those most likely to adopt first. I do this by
analyzing data, strategically planning short term vs. long term clients and once a doctor has adopted the product I gauge progress by
monitoring their prescription writing frequency. At this point I can plan the appropriate account maintenance and continue to gain adoption
from late adopters
Closed MuGard product accounts immediately using proven relationships with Radiation Oncologists. Relationships were earned through
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the extensive knowledge and presentation of the product. The recognition and fulfillment of the client’s needs and trust built by follow
Successfully using innovative marketing strategies to change the way pharmaceutical, biotech, and medical device industries market and
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launch new products, Eg, continually adapting to changing marketing opportunities
Oxford Diagnostic Laboratories, Northern, NJ and New York (8/2011 2/2012)
Independent Contractor – Account Manager (InVentiv Contract)
Tuberculosis Testing National Laboratory Pilot program, with scheduled end date, to evaluate market for sales to physician's offices,
including rheumatologists and select primary care physicians in select New York and New Jersey area
Generated new leads by analyzing data based on highest demand and rapport building
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Successfully promoted T SPOT, a unique new blood test for tuberculosis
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Sold and set up new accounts, conducted in service training to new clients, and maintained accounts within the newly created sales
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territory
Hosted clinical discussions with HIV Clinics, physicians, and support staff to educate and train the practice on the complicated and highly
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technical new procedure
Successfully opened 16 new accounts during the three month pilot program, ranking second in the country out of five original sales
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consultants
ycelium Holdings, Princeton, NJ (3/2010
M 2/2011)
Territory Manager / Director of Sales Training
Created and maintained company sales training program and material, as well as assisted in the coordination of class training and events
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Trained new franchisees on created sales program
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Built and designed field territory database tracking records, customer profiles, sales calls, programs, events, and promotional items
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Presented and discussed sales techniques and methods for sales success
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Provided online and phone sales training/monitoring to franchisees after completed training. Additionally, provided hands on field direction,
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support and observation for new franchisees
Collaborated daily with management to ensure that franchisees were achieving company goals and meeting strict deadline
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Directed the analysis and design of materials, programs, and suggested enhancements through market analysis, comparison of most
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successful tools and resource
Independently responsible for overseeing and ensuring all new franchisees completed orientation and general instructional sessions
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Novartis Pharmaceutical Corp, Missoula, MT (7/2006 1/2008)
Contracted through inVentiv Health U.S. Sales
Professional Cardiovascular Sales Representative
Managed accounts in the Western Montana territory. Implemented and executed corporate sales strategies on a local level
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promoting Diovan/HCT, Lotrel, Exforge and Tekturna to family practice, internal medicine, primary care physicians and
cardiologists
Utilized customer focused techniques to deliver successful sales presentations, plan and coordinate speaker programs and
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other promotional events resulting in regional market share growth and territory profitability
Integrated industry leading sales techniques with training program in preparation for the launch of Exforge. This required a great
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deal of planning to get to the date that we would officially announce Exforge.
I was one of four colleagues responsible for the launch in western Montana. Successful at meeting the six month deadline
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in raising market share, as a result I received “Best in the West” award in April 2007 for market share growth
SaltStudio INC, Missoula, MT (2004 2006)
Public Relations and Business Development Director
Prospected, established, and developed new accounts for western Montana and northern Idaho territories
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Organized, promoted, and executed sales presentations resulting in increased annual profits
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Responsible for identifying, qualifying, educating and closing prospective candidates on the opportunity to interview with
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clients
Cultivated a smooth working relationship between SaltStudio Inc., our clients, press, and the community
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COMMUNIQUÉ Public Relations, Hamilton, NJ (2000 2003)
Account Executive
Executed timely distribution of press releases, brochures, event newsletters and managed online contact for event inquiries such as press
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kits, volunteer, and vendor packets
Maintained accurate contact information on New Jersey State representatives, keeping them informed and current on events, statistics
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and budget numbers
Established great rapport with clients and supporters while assisting the firm in achieving goals
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EDUCATION
University of Montana, Missoula, MT
Bachelor of Arts Degree in Communication Studies with a minor in Geography