**** ******** **** ***** ** Pleasant, SC *****
828-***-**** cell
***********@*******.***
Eric A. Caldwell
Executive Summary
Highly motivated and creative sales leader with 30+ years management and
sales experience with focus in prospecting and developing new accounts. An
outstanding track record of developing market niches and generating
marketing and sales aides. Expertise in:
. National Account Development
. Distributor and End-User Development
. Market Evaluation
. Sales Team Recruiting, Hiring, & Training
. Broker Management
Professional Experience
2011- Present : Broker Representing several manufacturers/distributors
in the janitorial/safety markets, industrial markets, food service and
healthcare markets
. Responsible for developing new business in the
Charleston, Columbia markets with concentration in
the Healthcare and Manufacturing markets. Have
developed over 800 prospects/customers strictly
from "cold-calling." Met or exceeded sales
quotas/goals every month in representing several
manufacturers.
2006- Jan. 2011 Sellars Wipers and Sorbents: A manufacturer of DRC
industrial wipers and sorbents
Vice President of Sales - National Accounts
. Responsible for prospecting and adding new sales of wipers
and sorbents in the national account capacity
Also worked as Regional Sales Manager in the Southeast;
Responsible for business development in the SE territory
and worked with and trained distributor representatives as
well as sales calls and cold calling in the market. Also
worked with Safety Directors in the use and disposal of the
"Green" Q-Cel Sorbent products
** See Personal Highlights**
1996- Aug. 2006 von Drehle Corporation: A manufacturer
and converter of towel and tissue
Sales Representative: 1996-1998
National Sales Manager: 1998 -2006
. Developed, hired, and trained a new National Account Sales
team of 6 to manage two new national accounts I developed:
Cintas and Zep. Worked with these accounts in making sales
and cold calls out in the field..
. Responsible for building sales in Southwest and Southeast
to create new territories to add a new Regional Managers.
This included developing new distribution, training, making
sales calls out in the field.
** See Personal
Highlights**
1993 - 1996 Merfin Hygienic Products: A manufacturer and
converter of airlaid wipers
Territory Manager
. Responsible for new business development of
janitorial/sanitation distribution in the Southeast United
States. This included working with and training distributor
representatives on selling features and benefits with
concentration in the Healthcare markets.
1982 - 1993 American Saw Manufacturing: Manufacturer of
cutting tools
Regional Manager
. Responsible for managing 4 District Managers and business
development in the Southeast United States. Worked with and
trained sales representatives in the features and benefits
of our program as well as sales and cold calls out in the
field.
. Developed SE territory into by adding new distribution and
generating over 1 million in sales - 1993-1996
. Inducted to the American Saw Hall of Fame for sales
accomplishments for 10 years -1992
1977 - 1982 Physio Systems: Distributors of Heart/Lung Resuscitators
Responsible for developing new business in
N.C/S.C. in the Healthcare market
Professional Highlights
. Developed Barnes Distribution Group into a national account
with a towel and tissue program - 2009 generated over 1
million dollars
. Found a need for spill control applications with Sellars
absorbents in Kay Chemical's (Ecolab Div.),fast food
accounts: KFC, Wendy's, Taco Bell, Pizza Hut, McDonalds and
Dunkin Donuts- 2008-2009
. Worked Southeast territory: added 28 new distributors 2008-
2009: territory generated over 5 million
. Developed new national accounts: Supply Line Direct (NCH
Corp); Tyson Foods, Integrated Supply Network; Matco Tools
: 2007 - 2009
. Developed the Cintas towel and tissue business into a
National account - 1997; this account generated over $25
million
. Worked Southeast territory: added 22 new distributors,
including Unisource SE Division - 1996 to 1998 territory
generated over 5 million dollars
. Developed Zep Mfg. into a national account - 2000; this
account generated over $5 million generated over 5 million
dollars
. Worked Southwest territory: added 18 new distributors 2001-
2002: territory generated over 6 million
. Developed Mac Tools into a National account- 2004 generated
over million
Education
Lees-McRae College: 1968 - 1970
Liberal Arts and Marketing Degree
Awarded scholarship in football
Gardner-Webb College: 1970 - 1972
Bachelor Degree - Business Administration
Awarded scholarship in football
References
John Sellars
Sellars Wipers and Sorbents
John Moretz
CEO - Goldtoe/Moretz Company
Joe Smith
Stefco Industries