A nthony K. Donaldson
**** **** **** ***** ** Atlanta, GA 30331 678-***-**** *.***********@*****.***
Available for Relocation
REGIONAL DIRECTOR OF MARKETING
Specialize in new business development and major market expansion
Able to combine entrepreneurial drive with financial management skills to drive gains in revenue, market
share and profit performance.
Able to communicate a clear, strategic sales vision, effectively training and coaching both veteran and junior
sales team members.
Able to cultivate excellent relationships with new prospects and existing customers.
SKILLS
Strategic Planning Turnaround & High Growth Strategies
Financial Management Customer Relationship Management
Finance and Insurance Certification Contract Negotiations
NADA Certification Budget & Forecasting
P ROFESSIONAL E XPERIENCE
Quality Systems and Service International, Covington, GA
Regional Director of Marketing, 2012 Present
Director of Marketing, 2012
Report to Director of United States Operations to ensure company methodology, rules and policies in the
automotive, aerospace, telecommunications and environmental area and to ensure conveyed to the marketing team
in timely manner. Help companies attain various Quality Management Systems certification schemes to include
ISO 9001, Automotive (TS 16949), Aerospace (AS 9100), Environmental (ISO 14001) and TL 9000
Telecommunications (TL 9000), ISO 13485 and OHSAS 18001. Train team of Marketing Representatives;
attend QSSI trade shows, seminars and various marketing events. Utilize call list, Email Service Agreement and
followed up to maintain client approval. Log, update and email results of client contact activity in QSSI Summary
Report daily while directing all MSA to management for signature and maintaining reports for auditing
periodically. Report accurate and verifiable information to clients about services including grant funding while
employing maximum confidentiality and adhering to company non disclosure agreement.
Outcomes:
Exceed expected monthly sales performance conversion goals.
Exercise prudent care to ensure satisfied clients, making diligent effort to prevent abuse loss and damage.
Excel in process consistency, elimination of waste, reducing operating cost, increasing drive performance
improvements, increasing value, profitability and customer satisfaction .
P ROFESSIONAL E XPERIENCE
Hale2ThisProductions, Atlanta, GA
Finance Director, 2011 Present
Finance Manager, 2009 – 2011
Provide both operational and programmatic support to the organization. Supervise the finance unit; and also the
chief financial spokesperson for the company. Work closely with the co owner on all strategic and tactical matters
as they relate to budget management, cost benefit analysis, forecasting needs and the securing of new funding.
Outcomes:
Revamp pricing strategy, implemented effective promotional strategies, trained a high performance sales team
and helped boost corporate image.
Son’s Honda, Atlanta, GA
Floor Manager, 2007 2009
Responsible for forecasting sales, maintaining vehicle inventory and completing sales reports and other paperwork
daily. Formulated marketing, sales strategies, planning, and business development strategies to drive revenue
growth improving sales policies and practices.
Outcomes:
Coordinated and conducted team meetings to set sales performance goals, brainstormed ideas to exceed
expectations and implement successful protocols.
Tripled annual sales volume within two years and growth of sales.
Nalley Honda, Atlanta, GA
Floor Manager, 2006 2007
Team Leader, 2004– 2006
Senior Sales Associate, 1994 1998
Responsible for hiring, training, motivating and monitoring the sales and sales support staff. Also, dealt with
customer complaints and worked in conjunction with the salespeople to close and negotiate vehicle purchases.
Outcomes:
Managed 1/3 of the locations sales force.
Supported team sales by closing all sales while maintaining a high Customer Satisfaction Index.
Mentored team members on various implemented training and sales programs.
Team Honda, Atlanta, GA
Floor Manager, 2004
Team Leader, 2003 2004
Senior Associate, 2003
Educated customers on contract agreements and legal documents associated with vehicle purchasing. Maintained
top sales expectations in new and used vehicle purchases including internet sales. Handled customer complaints
and worked in conjunction with the salespeople to close and negotiate vehicle purchases.
P ROFESSIONAL E XPERIENCE
Outcomes:
Held daily sales meetings based on sales goals and strategic sales plan.
Ensured communication between administrative, sales and finance team.
Maintained high level of legal and ethical standards of business practices.
E DUCATION & A WARDS
Canterbury University
Bachelor of Arts, Major in Finance, 2006
Finance & Insurance Legal Ethical Standards Certification, 2007
3x's National Council of Sales Leadership Silver Award Recipient
2x's National Council of Sales Leadership Achievement Award Recipient
Top Customer Service Index Performance 2nd Quarter 2006
Top Producer Award Recipient/Earner Award Recipient
Top 25% of Gross Producers by department (N/U)
Ongoing performer above Dealership, Zone, and National CSI average
Nalley Honda Salesman of the Month
Special Finance Salesperson of the Month
1504 Reel Lake Drive SW Atlanta, GA 30331 678-***-**** *.***********@*****.***