Sales Manager

Craig Kelley

Email: ************@***.*** Phone: 813-***-****

PROFESSIONAL PROFILE

> Sales and Operations DSD professional with multi-retail channel

experience across casual dining, grocery, drug, convenience, and mass

merchandisers.

> Enthusiastic team leader and member with a keen focus on market level

execution, who engages, builds trust, motivates and energizes through

mentoring and training.

PROFESSIONAL EXPERIENCE

District Sales Manager - Hostess Brands (Current)

Tampa, FL

Promoted to District Sales Manager overseeing 9 DSD routes that delivered

annualized sales of $2,500,000. Cultivated and maintain high levels of

company morale by developing a team atmosphere

. Developed sales team through hiring and mentoring resulting in 6 %

sales growth

. Executed new product rollout by achieving 100% of distribution 4 weeks

ahead of plan

. Conducted monthly sales meetings with sales team to identify account

objectives

. Delivered annualized sales of $2,500,000

. Monitored and executed general operating budget within corporate

guidelines

. Responsible for

Sr. Route Sales Representative - Interstate Brands Corp

(2002 - 2012) Tampa, FL

Assumed route responsibilities for Tampa route due to position elimination

in Orlando

. Serviced over 55 accounts including 9 large format stores

. Increased average weekly sales by 3% each year for 6 straight years

. Selected as training coordinator for new hires

. Assisted District Sales Manager with developing market objectives

Area Sales Manager - Interstate Brands Corp (2001-

2002) Orlando, FL

Promoted to Area Sales Manager overseeing multiple distribution centers

. Responsible for oversight and maintenance of maximum sales in Orlando,

Leesburg, and Kissimmee Distribution centers that totaled 62 routes

with seven supervisors.

. Delivered total sales exceeding $8,000,000 per year

. Conducted bi-monthly market visits with each District Sales Manager in

order to develop and maintain relationships with all retail accounts

. Conducted monthly sales meetings at each Distribution Center covering

sales and safety

. Mentored all Route Supervisors to assist them with their ongoing

professional development

Craig Kelly Page 2

Route Sales Supervisor - Interstate Brands Corp 1999 -

2001 Tampa, FL

Relocated back to Tampa at the request of Plant Manager to assume

supervisory role of 10 sales/delivery routes

. Instituted grass roots efforts to regain lost revenue by targeting key

routes

. Increased route averages in 4 months by 11%

. Improved return/stale percentage down 3 percentage points for the

entire area

. Developed individual training goals for each direct report

. Delivered over $2,000,000 in annual sales

Previous positions:

. Route Sales Supervisor - IBC Sylva,

NC

. Route Sales Supervisor - Merita

Thonotosassa, FL

. Route Sales Supervisor - Merita Tampa,

FL

. Route Sales Representative - Merita Tampa,

FL

. Route Relief - Merita Tampa,

FL

PROFESSIONAL DEVELOPMENT & KEY PROJECT WORK

. Efficient in Microsoft Office

. MSS certified

. Efficient with Workman's Comp[pic]

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