SANGHAMITRA SENGUPTA
Contact: 081********
E-Mail: ***********.**********@*****.***
JOB OBJECTIVE
Aiming for career enriching middle managerial assignments in the domain of Retail Operations / Sales & Marketing preferably in
Retail / Media & Entertainment / FMCG Sector in Kolkata & Bangalore
PROFILE SUMMARY
• A budding professional with nearly 2 years of experience in the areas of Retail Operations, Inventory Management Sales &
Marketing, Visual Merchandising, Customer Servicing and Team Management
• Proven abilities in handling/ managing business operations and expertise in determining company’s mission & strategic
direction
• Skilled in analysing competitive markets in terms of features, benefits & quality assurance as per buyer standards
• Adept in effectively managing operations spanning requirement analysis, stock analysis and liaison to ensure on time
achievement of organizational targets
• Proficient at providing value added customer service by resolving customer’ issues & ensuring their satisfaction with the
product and the service norms
• An effective communicator with excellent relationship building & interpersonal skills.
CORE COMPETENCIES
Store Operations
• Implementing sales promotional strategies to enhance sales volume & attain maximum customer satisfaction
• Developing and implementing the sales & service plans for the store to meet business objectives
• Coordinating merchandising activities like window display in tune with market profile, mapping store display to make an
effective visual impact for higher conversion
• Spearheading Loss Prevention Team to minimize loss and shrinkage through timely disclosure of stock take
Merchandising
• Ensuring adherence to specified quality parameters and client’s specifications
• Maintaining smooth relations with vendors and all the related departments for profitable product merchandising
• Planning of Stock and coordinating with FECs about the same
Sales & Marketing / Business Development
• Overseeing & managing marketing and sales & operations for achieving increased growth & revenue generation
• Building brand focus, reviewing and interpreting market response to facilitate product promotion including complete
merchandising activities
WORK EXPERIENCE
Jul’11 – Jan’13: Pantaloon Retail India Ltd., Bangalore as Department Manager- Operations
Key Result Areas
• Involved in planning and coordinating store operations
• Carried out implementation of marketing strategies
• Ensured the quality of customer service
• Handled Men’s Denim & Sports Department along with Ladies Western Apparel Department
• Major brands handled: Lee Cooper, Lee, JM Sport, Bare Denim, UMM, aLL, Honey, Ajile, Rig, Sculers, Jealous 21, Urban
Yoga, Annabelle & AND
• Looked after the smooth generation of sales
• Evaluated brand wise and merchandise category wise sales figure on regular basis
• Assured employee morale and motivation, answered employee issues, offered product training to staff and focused on Floor
staff Development
• Tapped slow and fast moving merchandise and planned stock as per the norms
• Shared weekly Customer Feedback with FECs and HO for better stock planning for next season
• Conducted Stock Level Planning for gaining weekly and quarter target and coordinate with FECs about the same
• Implemented offers on floor to enhance sale; maintained proper MPM and VM standards on floor
• Managed team recruitment and led a team of 11 people
EDUCATION
2011 Post Graduate Diploma in Management- Marketing and HRDM at Institute of Management and Information Science,
Bhubaneswar with 67.82% marks
2008 B.A. (English – Honours) from University of Calcutta, Jogamaya Devi College, Kolkata
12th Burnpur Riverside School, Burnpur CBSE Board with 68.2%
2005
10th Assembly of god Church School, Asansol CISCE Board with 81.2%
2003
SUMMER INTERNSHIP
Organization : Piaggio Vehicles Private Limited
Topic : Identified and Profiled of Customers in the Small Commercial Vehicle Segment
Duration : 8 Weeks
Description : The main aim of this study was to find out the factors influencing the customers to purchase
small commercial vehicles and tapped competition existing in the segment. The study was
based on finding out the market potential of small commercial Vehicles in Bhubaneswar and
a detailed profiling of the customers.
TRAINING ATTENDED
• Holds the credit of receiving training on ”Role Effectiveness Program” at Bengaluru from 13th Sept 2011 to 15th Sept 2011
EXTRAMURAL ENGAGEMENTS & OTHER ACCOLADES
• Actively cleared Painting Course in third year with distinction from Bangiya Sangeet Parishad
• Was an active member of the Interact Club at School Level from 2001-2002
• Served as part of the Organizing Committee of the Rural Marketing Mela "Umang 2010" of Institute of Management &
Information Science
• Successfully took part in the Traffic Awareness Programme conducted by Institute of Management & Information Science
in collaboration with Commissionerate of Police, Bhubaneswar
• Holds the merit of being awarded Runner up in All India Camel Colour Contest'92 (Camlin Ltd., Art Material division) from
Assembly of God Church School, Asansol
IT SKILLS
• Well versed with MS Office: Word/ Excel/ PowerPoint
PERSONAL DETAILS
21st December 1986
Date of Birth:
Language Known: English, Bengali & Hindi
Permanent Address: Radhanagar Road, Near Chitra Cinema Hall, Burnpur, District Burdwan- 713325, West Bengal
Current Address: 93F Beltala Road, Near Bhawanipur Police Station. Kolkata-700026, West Bengal