Sales Manager

LaKecia H. Stewart

********@*****.*** M: 865-***-**** 6249 Shackelford Terrace,

Alexandria, VA 22312

Business Leadership

Strategic and growth-oriented International Business and Finance Expert

combining savvy relationship building skills and pro-active leadership

philosophy to pioneer insightful tactical initiatives. Visionary strategist

and change agent who excels at understanding difficult markets, driving

growth, and launching product. Decisive, engaging leader who excels at

fostering collaboration, setting strategic direction, and balancing diverse

organizational priorities. Proven talent for high-level analysis and

research of new business areas and financial performance. Impeccable track

record of 15+ years supplemented by extensive educational background and

some proficiency in Mandarin Chinese.

Areas of Expertise

Finance & Banking - Strategic Planning & Tactical Execution - Team

Leadership - Presentations - Communications Client Relationship

Management - Business Analytics - Budgeting - Research - Due Diligence -

Brand Management

Professional Experience

Study of Mandarin Chinese Language

June 2012-

Present

BB&T Corporation - Multiple Locations

1994 to 1999 & 2001-May

2012

Among the largest financial services holding companies in the US with

$174.6MM in assets.

Senior Vice President, Brand & Communications Strategy (2007 to 2012) -

Falls Church, VA

Provide insightful and impactful leadership to strategic marketing and

advertising programs for multiple regions and business units within

community banking network for 13 regions in 7 states. Assist with creating

culturally sensitive Mandarin Chinese translations and strategies.

Steer targeted communications and brand strategies to penetrate assigned

communities while maintaining brand consistency and legal compliance. Set

direction for regional marketing budget. Clarify internal rate of return

model to elevate tracking of advertising dollars. Key participant in bank-

wide Women's Business Resource Group, selected by senior management to

diversify revenue streams and hiring initiatives.

. Architected robust and forward-thinking proposal for Emerging Markets

Group, playing integral part in bank's multi-cultural strategy;

targeted and analyzed Asian market with millions in potential revenue.

. Masterminded "Refer-A-Friend" promotion that delivered 32% year-over-

year growth in new account openings and 63.4% internal rate of return.

. Generated $100K+ in annual savings by developing analytical tools to

evaluate sponsorships and marketing initiatives, as well as re-

negotiating contracts to lower costs; initiative expanded across

Corporate Marketing Group.

. Realized $150K in annual savings by bringing advertising function in

house.

Senior Vice President, Regional Retail Banking Manager (2005 to 2007) -

Baltimore, MD

Entrusted with merging two major regions to lead retail banking across

Baltimore Metro region, one of largest regions within banking network.

Carried chief oversight for managing and growing retail loan portfolio of

$400MM+, and co-managed deposit portfolio of $2BB+ across 60 financial

centers.

Spearheaded regional multi-cultural strategy, defining sensitive approach

to targeting diverse cultural segments. Developed robust marketing and

sales strategies to maximize profitability and financial performance across

all business lines. Coached and directed team of district managers to

instill growth and client-oriented culture.

. Spurred retail loan pipeline growth from $2MM to $15MM within three

months of merger process.

. Responsible for talent acquisition, retention and performance

management strategy.

. Advanced employee retention by proactively managing relationships and

internal issues and doubling frequency of formal evaluations.

. Established coaching matrix and developed report to represent earnings

per employee; created 150% increase per year in net new accounts and

91% increase in deposit accounts per employee.

. Generated 325 bankcards and $3.1MM in committed bankcard lines in two-

hour sales campaign.

. Propelled net income 26.5% year-over-year and loans outstanding by

nearly 100%.

. Outperformed net new retail and commercial deposit account growth and

cross-sell objectives consistently.

. Recognized as most improved of 37 regions in sales campaign bank wide.

LaKecia V. Hairston

********@*****.*** M: 865-***-**** Page 2

Vice President, Business Services Officer (2004 to 2005) - Washington, DC

Appointed by bank President and local Regional President to team driving

loan, deposit, and fee-based revenue growth for commercial client

portfolio, leveraging consultative sales approach. Demonstrated expertise

at driving team to top-tier level of client service and portfolio

profitability. Liaised closely with C-level executives for corporate

clientele.

Drove turnaround of beleaguered portfolios valued at ~$20MM. Acquired new

business relationships through successful business development strategies

and crafted highly individualized loan, deposit, capital market, treasury,

risk management, and associated non-credit services for large corporate

clientele with loans between $500K and $8MM. Participated in to general

loan review and problem loan review committees.

. Garnered President's Award for top performance out of 30+ regions, the

top sales and revenue award for a region.

. Outsold all other account officers for commercial credit cards during

first six months of inheriting commercial loan portfolio.

. Produced multi-million dollar loan portfolio growth in first year by

obtaining new clients, retaining existing clients, and cross-selling

existing accounts.

. Recognized by superiors as among the top Business Services Officers.

Vice President, Regional Sales Coordinator (2001 to 2004) - Knoxville, TN

Recruited back to BB&T to spearhead sales and facilitate integration of

merger of multi-million dollar loan and multi-billion dollar deposit

operations following purchase of financial institution in Knoxville,

Tennessee. Provided superior sales and leadership training as Regional

Sales Manager, to smooth transition and create immediate sales boost.

Crucial to setting corporate culture and building sales process across new

region of 36 newly acquired financial centers. Analyzed sales results and

built new goals and performance strategies.

. Led rapid return into profitability following merger and lost fewer

accounts than any other region following merger.

. Simultaneously balanced two regional roles as Regional Retail Banking

Manager and Regional Sales Coordinator for three months during period

of crisis, which had never been done in the region.

. Lauded for setting the stage for region winning President's Award in

2006.

. Developed EVA (economic value added) proposal for incentive changes

utilized by corporate financial management.

. Developed earnings per employee report utilized as benchmark by

corporate.

. FARR Executive Psychological Leadership Attendee

Previous Experience

Previously excelled as Assistant Vice President, Financial Center Manager

at BB&T. Consistently received Sterling Performer Award, the company's top

recognition for revenue and sales production.

Education & Additional Information

Master's Degree in International Policy & Practice, Concentration in Asian

Economies

George Washington University, Elliot School of International Affairs -

Washington, DC (2011)

Selected as International Economic Policy Research Fellow Selected as

International Economic Policy Research Fellow

Master's Degree in Business Administration, Concentration in Corporate

Finance

Emory University - Atlanta, GA (2001)

Robert A. Toigo Investment Banking Fellowship

Accepted into 18-month accelerated program for early graduation

Bachelor's Degree in Finance

University of North Carolina, Wilmington - Wilmington, NC

Functional expertise in Mandarin Chinese

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