Manager Marketing
Resume:
EVAMARIE MADERA
Hartsdale NY
***********@*****.***
EXPERIENCE
HOMESERVE USA, Stamford, CT, home emergency repair plans
(June 2011 - Present)
Marketing Manager, Planning & Analysis
. Conduct deep dive analysis into past performance results in order to
map out trends and identify key response variables
. Develop and test new marketing strategies which improve response rates
among new and existing customer segments
. Conceptualize and develop report requirements for business needs
. Prepare budget plans for assigned partners
. Work closely with Business Development to provide mock ups and direct
mail strategy for prospects
. Develop and propose new product/channel ideas/marketing concepts
MXENERGY, Stamford, CT, a natural gas and electricity supply company
(May 2007 - June 2011)
Marketing Manager (July 2010 - June 2011)
. Coordinated with internal departments and external agencies to prepare
for new market launches as well as ongoing marketing campaigns
. Developed effective marketing communication tools for internal and
external communications in print, on the web, through email and other
media
. Managed prioritization and output of all marketing department projects
. Ensured brand consistency, brand messaging and create process for all
marketing materials
. Built relationships with vendors to get maximum results on cost,
merchandise and service
. Provided support for events
Marketing Coordinator (May 2007 - June 2010)
. Worked with channel managers (direct mail, telemarketing, direct
sales) on sales and marketing projects to ensure all projects are
delivered on time and within budget to get maximum results
. Responsible for coding and submitting invoices for the marketing
department
. Interfaced with business teams, including customer care, call center,
media relations, and regulatory, as well as other business-critical
groups
. Proofread and copyediting as necessary to ensure brand compliance
INTERWIRE PRODUCTS, Armonk, NY, a distribution company for the wire
industry
Executive Assistant to President (February 2007 - May 2007)
CONAIR CORPORATION, Stamford, CT, a beauty manufacturing company
Show & Event Coordinator for RUSK- Contractor (October 2006 - February
2007)
COMPLUS DATA INNOVATIONS, Tarrytown, NY, a software company
Director of Client Services (July 2006 - September 2006)
VARIOUS TEMPORARY POSITIONS (January 2006 - July 2006)
LIPPER, a Reuters Company, White Plains, NY, a financial services company
Product & Fulfillment Manager - HedgeWorld (May 2002 - December 2005)
WINTHROP PARTNERS/ALDEN ASSOCIATES, White Plains, NY, a recruitment firm
Administrative Assistant (February 2001 - May 2002)
RENTPORT, INC., New York, NY, a credit reporting company
Executive Assistant to CEO (October 1999 - December 2000)
EDUCATION
PACE UNIVERSITY, Pleasantville, NY,
Bachelor of Science, Graduated: January 1998
SKILLS
Experienced in Microsoft Word, Excel, PowerPoint, Internet, Outlook, Adobe
Acrobat Professional
References Available Upon Request
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