Sales Customer Service

RICARDO E. GONZALEZ

****- * **** ******, *******, CA, 90270

(Cell: 323-***-**** (Home: 323-***-**** (E-mail: ******@*********.***

Bilingual Sales and Marketing Executive

Areas of Expertise

Sales & Margin Improvement planning P&L Management & Public Speaking

Business Development and Alliances Technical Designs & Layouts

Proficient Marketing Research in LATAM Bilingual English/Spanish, Reading,

Customer Service Satisfaction Enhancement Speaking & Writing

Implementation of a comprehensive Portuguese (Limited)

Marketing and Sales Microsoft Office, Excel, Word, Power

Export Financing Procedures Point, Outlook, CRM

Customer Software, AS400

Professional Experience

Pentair Water Pool and Spa, Inc. / Latin America Division, Moorpark, CA

November 2007 - July 2012

Technical/Pre-Sales Manager for LATAM

. Responsible for 1.2 mil sales in Commercial Projects with a 20%

increase sales as well

. Develop pre-sales and training campaigns to achieve goals for company

. Represent company in Trade shows and Association meetings to promote

product

. Responsible for training and management of sales and technical

trainees, sales representatives and territory sales managers

. Responsible for teaching hydraulics, water balance, gas heaters and

heat pumps repair installation.

. Acted as a translator facilitating technical literature for the use of

equipment sold and products fabricated by the company

. Display and demonstrate product, using samples or catalogs, and

explain features, attributes and advantage over competition

. Prepare monthly progress, itinerary, weekly calls, expense reports in

timely manner and submit to National Training Manager

. Coordinate between customer service, engineering and provide technical

support departments as appropriate

. Travel throughout assigned territories to call on distributors,

dealers, builders, OEM's and prospective customers to obtain new and

expand existing business

Aqua Products, Inc, Buena Park, CA

January 2005 September 2007

Sales Manager (Mexico and Central America)

Sales presentations to companies, entrepreneurs and small businesses,

domestically as well as international in RO, UF,MBR, and Filtration

equipment

Provided research assistance for potential markets in LATAM, Caribbean

Led the development and delivery of commercial proposals and customer

presentations

Greeted and escorted top Executives and CEO's of reputable companies

Increase in 20% sales in Hispanic Market in Southwestern states,

Mexico and Central America

50% travel to Mexico and Central America

Developed a client portfolio in the following industries Food and

Beverage, Power generation, Agriculture and similar

Hayward Pool Products, Inc. Pomona, CA

January 2000 - January 2005

International Trade Specialist for LATAM

. Work on various sales/marketing projects for the company in Mexico,

Central and South America

. Work experience and developing leads by attending Trade Shows

. Provided technical support to International Customers in Latin America

market

. Prepare quotations, entry orders and follow up on shipment to be

delivered in timely fashion

. Attended 20-25 customer calls per day with technical issues

. Created a sales strategy expansion plan for Central and South America

. Review market analysis to determine customer requirements, volume

potential, and competitive pricing

. Translate technical literature for general use regarding equipment

sold by the company

. Analyzing market trends and sales data to assist dealers in sales

promotion for present and future business

. Increase sales presence in Mexico 25% and remaining Latin America in

20%

Mycom North America, Torrance, CA

January 1999 - Nov 1999

Sales/Marketing Director for South America

Conduct research and write reports relating to markets for the company

in Latin America and Far East

Assist Regional Manager with marketing practices and expansion of

customer base

Visit customers in Latin America and participated with them in

Regional Trade Shows

Provide research for the company on North America Free Trade Act

Intertec, Inc., Los Angeles, CA

March 1991 - June 1998

General Manager- Self- Employed

Introduction to International Sales and Export-Import business: water

treatment equipment and sewer products

Provide research regarding the water contamination in Central America

and its surrounding

Assist with general client services- account inquiries, account

statements, and product information

Assist with the production of client marketing material- proposal

presentation of existing and prospective clients

Involvement in municipal projects, NGO's and Water Utilities projects

Aqua Systems Inc, Tampa, FL

March 1989 - March 1991

Sales Engineer

Respond to customers' inquiries correspondence

Perform research on potential markets for the company

Prepare proformas invoices for International Customers

Provide customer service for technical inquires

EDUCATION

Universidad Tecnol gica (El Salvador) - Civil Engineering

Specialization in Water Systems for Municipalities, Towns and Rural systems

Courses Taken: Design of Rural Water Systems for Third World Countries,

Financing Water Projects in Third World Countries Microsystems,

Microeconomics and Trade for International Commerce, Investments and

Macroeconomics for International Commerce, Approaches to International

Commerce, International Financial Institution and Globalization.

Certified Pool Operator

Instructor for NSPF - CPO License

VOLUNTEER

ROSEYCO - Earthquake Relief Coordination 1986 - San Salvador, El Salvador

JCI- Jaycee Chamber International- Displaced Refugee Water Program -1984 El

Salvador Rural Areas

Boy Scouts El Salvador - Leader Scout (1976 - 1984)

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