Management Marketing

Riddhi Shah

213-***-**** ***********@*****.*** http://www.linkedin.com/in/riddhis/

A marketing professional with 3 years of market research experience including experience in a large

global market research firm. In-depth knowledge of the analytics side of businesses to help companies

derive deeper customer insights and develop brand management strategies. Core Competencies:

-Analytical Skills -SAS, SPSS -Interpersonal, Verbal and

-Proposal Writing -Client Relations Presentation Skills

Education:

Master of Science (MS) in Marketing June 2011- May 2013

J. Mack Robinson College of Business, Georgia State University, Atlanta, GA

Relevant Coursework: CRM, Direct and Database Marketing, Digital and Social Media Marketing,

Marketing Research, Linear Statistical Analysis

Certification: Certificate of Specialization in Brand & Customer Management

Master of Management Studies (M.B.A) August 2008- April 2010

MET Institute of Management, Mumbai (University of Mumbai)

Bachelor of Science (B. Sc.) – Biotechnology August 2005- April 2008

Ramnarain Ruia College, Mumbai, (University of Mumbai)

Professional Marketing Experience:

Center for Excellence in Brand and Customer Management June 2011- till present

J. Mack Robinson College of Business - Atlanta, GA

Graduate Research Assistant- Quantitative Research and Analytics

Analyzing secondary data and conducting primary research for a company to build brand

management strategies using SAS.

Analyze customer interest and transaction data using SAS to suggest direct marketing strategies.

Develop implementable social media marketing strategies for an Atlanta based Theatre company

Nielsen BASES- Mumbai, India August 2010- May 2011

Project Developer- Primary Consumer Research

Managed and executed consumer market research studies, on a local and global scale for a leading

Consumer Packaged Goods company.

Served as a liaison between the client, account team and Internal teams (Field, Data centers,

Tabulation, Finance, Translations) for categories like Oral Care, Food and Beverages, Laundry

detergents

Drafted proposals and managed the finances and invoicing of all the projects

Responsible for Questionnaire designing

Other Marketing Experience:

Flora2000.com (Orios Pvt.ltd) (Management Trainee) May 2010- July 2010

Kamani Oil Industries Pvt. Ltd (Summer Intern) June-July 2009

Dabur India (Winter Intern) December 2008

Technical Skills: SAS, SPSS, Regression Analysis, Cluster Analysis, Factor Analysis, Microsoft Office

Suite Including Excel, Questionnaire design

Leadership Roles: Director and Host for annual “MET Utsav” cultural event for the year 2008-09.

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