MICHAEL GOODIN
Santa Rosa, Ca. *****
EDUCATION
MENLO ATHERTON HIGH SCHOOL GRADUATED 1987
SAN FRANCISCO STATE UNIVERSITY 1999- 6/2002
-Completed coursework for a BA in Eng Lit. GPA of 3.2
-Dean’s Honor Roll Spring in Semester of 1999.
CALIFORNIA LICENSED LIFE, HEALTH, ACCIDENT INSURANCE PRODUCER 5/2006-present
-AHIP certified for Medicare Advantage and Supplement sales.
-Certified for Annuities and Long Term Care sales in California.
WORK EXPERIENCE
DISTRICT SALES MANAGER: ADVANTAGE SALES AND MARKETING
11/2008-present
Duties:
• Provide leadership for Norcal sales team, manage frontline HR, all new hire and sales training and
productivity aspects of a team of 12 in store sales and marketing representatives for client, Pepsico,
Quaker/Tropicana/Gatorade division.
Accomplishments:
• Led team from number 29/36 to number 7/36 on national scorecard in 15 months in 2009.
• Never placed lower than 7/39 on scorecard in 2010 and 2011 and finished 2012 at 3/42.
• Scored 98% on 2011 and 2012 Employee Engagement surveys- 24% higher than team average and amongst
the very highest scores on the team nationwide (if not THE highest score).
• #1 in nation on Inventory on Display in 2010 and 2012.
• Led Walmart sales associates to #2 ranked team in nation in 2012.
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SALES AND MARKETING REPRESENTATIVE: ADVANTAGE SALES AND MARKETING
11/2007-11/2008
Duties:
• Call on territory grocery stores and Walmarts to network with store management to ensure uninterrupted
supplies of Quaker, Tropicana, Gatorade products and gain incremental displays to increase dollar sales of
represented products.
Accomplishments:
• Promoted to district manager 11/2008.
• Selected as a mentor for new hires as part of company peer-training program.
• Top sales producer in Nor-Cal region within three months of hire date.
• Won Chairman’s Award for top producer two out of 4 quarters in 4 quarters worked
• Networked with grocery wholesalers to ensure on-hand quantities and uninterrupted supply of specified
products to various accounts for special promotions and ongoing demand.
• Managed travel budget and submitted expense reports on monthly basis always within budget.
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INSURANCE SALES AND PRODUCTION 5/2006-Present
Duties:
• Increase insurance production as an independent insurance broker. Through community networking and
outreach and grass-roots marketing.
Accomplishments:
• Welcomed into many Sonoma County Senior Centers as a knowledgeable and trusted Medicare insurance
advisor and give regular seminars throughout the region on contemporary issues regarding Medicare and
Life Insurance.
EARLY CHILDHOOD TEACHER AND FACILITY MANAGER 9/1994-3/2006
Duties:
• Provide leadership and guidance to staff of 4 teachers and 2 teaching assistants.
• Developed and implemented age appropriate curriculum for 2.5-4yr olds.
• Trained and managed teachers in age appropriate activities, community care licensing guidelines and site
safety.
• Managed all aspects of functioning school to support needs of children and community.
MERCHANDISING AND SALES MANAGER: THE NORTH FACE INC. 11/1994-7/1999
Duties:
• Organized and delivered regular informational seminars on technical capabilities of merchandise for
employees to increase sales.
• Management and arrangement of window and in store displays and seasonal rotation of displays and
merchandise to promote sales
Accomplishments:
• Promoted to Merchandising/Sales Manager/Assistant Store Manager (12/1995).
• Promoted to Shift Supervisor (6/1995), responsible for counting cash register drawers, supervising employees
• Hired as seasonal PT worker 11/1994- promoted to FT receiving supervisor 2/1995
Additional Skills and Qualifications pertinent to sales and marketing:
I have developed well-defined and very strong leadership skills thanks to the opportunities I have had to manage and lead
both sales teams and teams of teachers. I have superior written and verbal language skills and am a skilled editor of written
text who pays close attention to detail. I am also a confident public speaker and have conducted many sales presentations as
well as training seminars from Powerpoint presentations I have developed.
Additionally, I have excellent computer and digital media skills and ample experience in Microsoft Word, Excel, Outlook and
Powerpoint and internet research technologies. I am an experienced website developer and have produced several websites
both personal and professional.
I believe the management skills I have attained in managing both teachers and sales people will help me successfully manage
people in any arena.