Customer Service Sales

Tanya F. Garcia

Multicultural Marketing Expert

BUSINESS DEVELOPMENT MARKETING MANAGEMENT

Self-driven, insightful, and creative business leader with BBA and 15+ years

of distinguished contributions in Advertising, Retail and Administration

Astute analyst, strategic thinker and problem solver with a track record for expanding markets, driving sales growth while optimizing customer service and maximizing profitability. Charismatic, articulate and persuasive, fluent in English and Spanish. Savvy negotiator and polished relationship builder. Motivated high-performing teams. Designed and orchestrated unfailingly successful events.

SKILLS, ABILITIES & ACHIEVEMENTS MATRIX VALUE OFFERED

Core Competencies / Strengths at a Glance:

Analysis Forecasting Strategic Planning Budgets P&L Operations ROI Project Management Product Launch Creative Direction Sponsorships Co-Op Programs Marcomm Internet Web Social Media Print Broadcast Personnel Account Management Property Management

CAREER SNAPSHOTS

EXCEEDED EXPECTATIONS. Rapidly advanced into management. Boosted sales 45% for all Plaza Mexico merchants. Directed teams in National, Local and Classified markets with Contigo and achieved a 13% rise in income. Secured corporate deals that included 100% funding.

INTEGRATED MARKETING. Crafted winning proposals with solutions that met unique needs of commercial and non-profit clients ; provided creative direction, secured approvals for print, display, television, radio, and internet campaigns, and public relations components.

EVENT MARKETING. Planned, produced and promoted Feria Chapina, a 4-day celebration of Central American culture with food, games, and family fun for Evefer, Guatemala. Originated the World's Largest Taco in Hunt Park and Largest Rosca de Reyes event in Lynwood.

CAREER TRACK & PERFORMANCE DRIVING FORCES

Business Development Specialist 2012 - Present

EC Hispanic Media dba El Clasificado Norwalk, CA

Purpose and Scope: Deliver energy, insight, expertise and acumen vital to achieve goals for a print media company with 175 employees. Conduct market research and generate leads. Contact decision makers; determine objectives, customize online and print media mix, present winning proposals. Execute projects; negotiate corporate partnerships; collaborate with staff, external groups, and service providers. Track revenues, maintain accounts and relationships.

Organizational Impact Contributions:

Met monthly quotas for display, online and trade promotional products; delivered solutions packages that maximized investment returns and optimized satisfaction for all client accounts.

Executed independently Feria Chapina, a 4-day festival of Central American culture, and themed expositions on Immigration, Travel and Tourism, Art and Food.

Tanya F. Garcia

Worked with community leaders and promoted Health Fairs, Blood Drives, Career Fairs, Giveaways, Concerts, Toy and Food Drives, Civic Award Dinners and Women’s Conferences executed at MD Properties, DBA Plaza Mexico.

Community organizer 2011 - 2012

South Bay Center for Community Development El Segundo, CA

Purpose and Scope: Assessed local assets, developed processes for public engagement, and drove outreach programs to target communities. Partnered with agencies, schools, youth and parent groups, business organizations, and other stakeholders. Attended meetings, conferences and events. Supervised staff and vendors; documented data and made reports.

Organizational Impact Contributions:

Enhanced community participation; instituted communication infrastructures and Neighborhood Action Councils; created training protocols and elements for leadership workshops.

Director of Marketing 2007 - 2010

M and D Properties Plaza Mexico Lynwood, CA

Purpose and Scope: Catalyzed growth for commercial property operations and tenant retailers. Conducted analyses; determined cost effective strategies; devised promotions that included multimedia advertising and public relations initiatives. Approved advertising materials for accuracy and compliance. Negotiated contracts, including leases and vendor service agreements, and handled critical relationships. Administered accounting and reporting.

Organizational Impact Contributions:

Increased sales by 45% for all merchants; defined company image and produced results-getting marketing communications; improved operating efficiencies and lowered costs.

Wrote website content and press releases, which attracted favorable print, radio and television coverage; conducted corporate tours; led community outreach for Plaza Mexico Foundation.

Brokered corporate sponsorship deals that funded events at no cost, and established media alliances that enabled filming, production and concerts.

Worked with community leaders and promoted Health Fairs, Blood Drives, Career Fairs, Giveaways, Concerts, Toy and Food Drives, Civic Award Dinners and Women’s Conferences.

Marketing & Sales Manager 2000 - 2007

La Opinion Contigo Los Angeles, CA

Enacted plans that boosted revenues 13%; strengthened community relationships, and won new accounts for display ads, online elements and trade promotion; secured corporate partnerships.

Developed teams for National, Local and Classified accounts; taught cold-calling, up-selling, presentation, and customer service, including preparing ads for approval and claim packages.

Generated more than $1M in 3rdparty sales as manager of co-op programs before promotion; created unique ad campaigns and promotions funded 100% by 3rd party manufacturers and retailers.

Tanya F. Garcia

Legal Administrator 1996 - 2000

GC Services Alhambra, CA

Ensured legal compliance for 76 offices for a collections service provider; trained court personnel, representatives and collectors; tracked funds; conducted negotiations for the City of Las Vegas.

LEARNING CREDENTIALS

Bachelor of Business Administration 2002

University of Phoenix Los Angeles, CA

Paralegal Law Studies

Watterson College East Los Angeles College Los Angeles, CA

SOFTWARE PROFICIENCIES

Word Processing Spreadsheets Internet Tools

ORGANIZATIONS & ASSOCIATIONS

Vice President Huntington Park Business Improvement District

Marketing Director Plaza Mexico Foundation Lynwood Rotary International

COMMUNITY ACTIVITIES

Activities Coordinator Telacu Vista Senior Housing Lynwood Senior Center

Thrive on challenges.

Contact this candidate